In the battle to better monitor the success of PR on television,
Bulletin International has created a global research and evaluation
A dedicated unit of six people has developed a market intelligence and
worldwide evaluation tool to help understand how messages broadcast on
television are received by audiences in different countries and
BEST (Broadcast Evaluation System and Targeting) comprises six modules
covering initial planning, content analysis through to impact
’In analysing content we measure the amount of supplied footage used per
country and analyse how different countries pick up on the same
A global message can be interpreted in many different ways - our
research found that in Germany and the UK TV is the most believed
medium,’ said Vivek Chaudhri, who heads the unit.
The findings of the Bulletin unit are relayed to agencies in marketing
terminology to give PR departments a clear idea of where their money is
being spent and the amount of coverage they receive.