This year’s Top 150 league table of PR consultancies reveals a
thriving industry, with overall fee income up 17 per cent on 1997 to
pounds 436 million.
This is well above the five per cent rise last year, and is more in line
with the 21 per cent increase shown in the 1996 league table.
The top end of the table shows the effects of a year of consolidation
and acquisition. Shandwick is still in pole position, but this year is
listed under International Public Relations along with new sister
company Weber. The PR giant made fee income growth of two per cent to
pounds 36.6 million.
Bell Pottinger retains its position in second place with fee income of
pounds 30 million, an increase of 27 per cent. The combined power of
merged agencies Citigate and Dewe Rogerson produced a fee income of
pounds 26.5 million, knocking Hill and Knowlton down a place in the
The moves at the top meant the combined income of the top ten companies
was more than pounds 189 million, representing 43 per cent of the income
of the Top 150. The fastest growing company was youth specialist
Beatwax, whose fee income grew by a staggering 155 per cent on 1997. The
number of clients in the top 150 went up ten per cent to 5,239, and
staff levels rose by 14 per cent to 6,634 employees overall.
Leader, p9 and supplement.