There is proof, if it were needed, that strategic thinking is not the sole domain of major agencies ('Bigger agencies shunned as mobile brand Vodafone opts for Paratus', prweek.com/uk, 6 May).
Congratulations to the agency for what must have been a killer pitch and to the client, which had enough courage in its conviction not to go with a 'safer' option.
- Brands should engage Greenpeace in dialogue
Greenpeace is a major threat to a growing business, especially for palm oil ('Controversial palm oil firm Golden Agri-Resources asks Bell Pottinger for help', prweek.com/uk, 28 April). The affair with Nestle has again proven how devastating Greenpeace can be to reputation management. The key to this group is discussion; whaling firms that have engaged Greenpeace in discussion have been successful.
The questions about palm oil need to be answered, but for god's sake do not use social media, the most democratising force around.
- TV leaders' debates put social media in the shade
I totally agree that conventional 'old school' campaigning tactics have ruled this election, and that the live leaders' debates have been the centre point ('Parties turn to old-school campaigning tactics to woo voters', prweek.com/uk, 6 May).
However, I would argue that the parties' digital/social media work has had a significant impact.
Facebook and Twitter have facilitated public debate like never before and, arguably, involved more of the population (particularly first-time voters). But the discussions taking place have centred around the TV debates.
As a digital PR professional, this has surprised me.