Technology: Auto account for Work Club

Jaguar Land Rover has handed a new social media brief to Work Club as it attempts to broaden its communication with the public. The agency's task will be to develop and launch a new digital platform.

Simon Warr, Jaguar Land Rover board director for comms and public affairs, told PRWeek the project would help JLR 'drive creative, insightful and innovative use of social media and online behaviour'.

He added: 'We believe this will be a landmark project in digital marketing, not only for Land Rover but the automotive sector.'

Work Club creative partner Andy Sandoz noted that the challenge was to 'bring the product and its marketing more tightly together'.

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