The Week in Healthcare - Spink picks up Mind & More account

Spink has been briefed to launch a new non-fish-derived Omega 3 supplement. Mind & More is due to be launched throughout Holland & Barrett stores nationwide in June. Spink's 'Live Smarter' campaign won the brief after a competitive pitch.

Mind & More: appoints Spink
Mind & More: appoints Spink

Chandler Chicco Companies has appointed Isabelle Genin to lead CCC Paris, the firm's French business unit. She joins from Saatchi & Saatchi Healthcare Paris, where she was general manager. Additionally, Jean-Yves Goar will take the newly created role of head of consumer health, wellness and beauty for CCC Paris.

NHS Islington has selected Diva Creative to develop a social marketing campaign aimed at reducing sunbed usage among young people in the borough. The work will build on the Sunbed Act passed last month, to prevent under-18s using tanning salons.

EU primary care physicians still retain negative attitudes towards the pharmaceuticals industry, according to research by healthcare agency Kantar Health. UK PCPs have significantly improved their word of mouth from the 2009 survey, but it remains negative.

 

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