The agency, whose clients include Bon Jovi, Amy Winehouse and Naomi Campbell, has hired four senior consultants - including Neil Wallis, former executive editor of News of the World.
The action follows a string of senior staffers leaving last year, including international director Celena Aponte and MD Penny McDonald. In the biggest blow, director Stuart Bell left to set up his own rival consultancy, Dawbell. The new shop launched in September 2009, with former Outside clients Leona Lewis and Ronan Keating on board.
But the well-respected Wallis has now joined Outside as senior consultant. As well as his stint as executive editor of News of the World, he has also been deputy editor of The Sun and editor of The People. Wallis will advise the agency's clients on crisis management, but he will retain his own business and clients separately from the agency. He has worked with the Outside since last autumn, but his appointment has now been formalised.
Taylor Herring account director Lesley Land has also been drafted in to head the consumer division. Wallis and Land will sit on the management team, alongside music director Chris Goodman and CEO Alan Edwards.
Meanwhile, Kehinde Olarinmoye has joined to seek out new business for the music division. She previously worked in the A&R department at Warner Music until September 2008, when she left to set up her own music management consultancy, KT Management Consultants.
Finally, Holly Stevens has been made media manager. She previously freelanced for the corporate comms department at the BBC, and has spent four years at MTV.
The Outside Organisation is one of the best-known celebrity, music and entertainment PR agencies, and has played a behind-the-scenes role in a number of high profile stories. Between 2006 and 2008, the agency was involved in fighting the media battle for Paul McCartney during his divorce from Heather Mills, and hand-led Katie Price's profile after her husband Peter Andre filed for divorce.