BMI hires Lewis for consumer and corporate brief after competitive pitch

BMI has called in Lewis PR to handle its consumer and corporate PR activity following a competitive pitch.

New PR support: BMI hires Lewis PR
New PR support: BMI hires Lewis PR

The agency replaces incumbent Four Communications, which is understood to have re-pitched for the account.

The account is one of the biggest additions to Lewis' consumer arm since its launch late last year.

It is understood that former Virgin comms chief Paul Charles, who joined Lewis earlier this year, will work on the account alongside Julia Perowne, who heads up Lewis' consumer division.

Luxury tour operator Seasons in Style hired Lewis to overhaul its social media presence last month.The move came three months after the business was acquired by tour operator The Eden Collection to form the Eden Luxury Travel Group.

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