Hill and Knowlton has won a four-way pitch to head up PR for
weather forecaster the Met Office, beating incumbent agency Murray and
Co, which had held the account for ten years.
Lexis and Javelin also pitched for the one-year, sole agency
Alongside its public television weather forecast service, the Met Office
offers private weather forecast and consultancy services which H&K’s
team will promote to the insurance, banking and defence trade press.
H&K will also use its netcoms division to create a virtual visitors’
centre which will be exhibited around the country.
’Our business has changed in recent years and we have gone for a bigger
agency with subsidiaries in other areas of marketing and communications
which we may want to tap into,’ said Andy Yateman, senior press officer
at the Met Office.