International finance and employment consultancy William M Mercer
has appointed Ludgate Communications to handle its UK PR as it seeks to
raise awareness of its expanded range of services.
Mercer has traditionally helped large organisations implement and
administer pension schemes. However, it now offers consultancy on issues
such as health and welfare and employment law and aims to raise
awareness of this.
Ludgate won a three-way pitch against Positive Profile and Edelman PR
Worldwide. Total PR budget is pounds 200,000 and fees are pounds 100,000
Mary White, corporate communications facilitator at William M Mercer,
said: ’We want to raise our external profile. We are a traditional
consultancy firm broadening out from pensions into other employee
benefits and human resources areas.’
Ludgate’s media relations work will focus upon the pensions press and
specialist pages of the national press.
White, appointed five months ago, is the first Mercer employee to have
responsibility for corporate communications and reports directly to its
chief executive David Barford. She added: ’We have a good record with
our clients for our technical expertise but weren’t communicating this
Mercer UK has staff in 13 locations and made profits in 1997 of pounds
15 million on turnover of pounds 96 million.