Recent figures released by marketing communications agency
Propeller indicate that in the last quarter of 1997 the Independent
carried the most advertising stories with a total of 65. In second place
is the Times with 59 stories, pushing the Guardian into third place. The
increase on the Times is partly due to the launch of its weekly media
section, edited by Ray Snoddy. The research, which shows three national
newspaper now regularly run stories about ads, is good news for PR
agencies hoping to capitalise on ad campaigns run by their clients.