The Entenmann’s Baking Company has appointed Manning Selvage and
Lee for a six-month contract with a pounds 100,000 budget. MS&L will be
supporting a number of product launches and the cake specialist’s
centenary. Entenmann was recognised in the annual Marketing/AC Nielsen
survey as the fastest growing brand in 1996 and has taken a 6 per cent
market share since its 1995 arrival in the UK.