London PR agency New Century has picked up the international PR
account for Bethlehem 2000 in its role as part of the consortium
pitching to develop and promote the event.
Live event company Caribiner and advertising agency M&C Saatchi have
also been hired for the project, which has been commissioned by the
Palestinian National Authority and is headed by Hanan Ashrawi, the
Palestinian minister for higher education.
Caribiner and M&C Saatchi are both involved in the planning for the UK
’The authority decided the Millennium would be an opportunity to help
build up confidence in the region,’ said David Burnside, chairman of the
New Century Group.