England team manager Fabio Capello comes under fire for new business venture

England team manager Fabio Capello has been slammed in the press for launching a private commercial venture that will rate his players' performances online within hours of every World Cup match.

Under fire: Fabio Capello
Under fire: Fabio Capello

The 'Capello Index' launched yesterday at the London Stock Exchange, by sports specialist PR agency Pitch, has been heavily criticised by the media.

The new business establishes a formula for objectively measuring a football player's performance. It creates an international player ranking system as well as providing the scoring mechanism for a new fantasy football game, the Capello XI.

In coverage of the launch in today's papers, the Daily Mail ran with the headline: 'Rank Stupidity', while The Independent featured the heading 'Fabio's first own goal'. Meanwhile, The Times said Capello had fought back against accusations of a 'PR own goal'. 

Capello was forced to deny that ranking players' performances could have a potentially harmful effect on the squad's chances of success in South Africa this summer.

The launch came less than 24 hours before Capello is expected to name his provisional 30-man squad for South Africa.

Pitch was brought in to work on the account in April. The agency will handle the global launch of the Index and ongoing PR support.

 

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in