Athletics body UKA launches social media campaign via Facebook, Twitter and YouTube

The national governing body for athletics in the UK, United Kingdom Athletics (UKA), has launched its social media presence via Facebook, Twitter and YouTube.

Social media campaign: UKA Twitter feed
Social media campaign: UKA Twitter feed

Fans of the sport will be provided with news, blogs and videos from leading international athletes on the approach to the 2012 Olympics.

The campaign aims to raise awareness of athletics by targeting a 21st century audience, providing an interactive hub where fans can engage.

UKA's head of marketing and communications Claire Furlong said: 'Social media are fast becoming the main way for many sports and brands to communicate and as the number one Olympic and Paralympic sport we are continually striving to lead the way in how we raise the profile of the sport.'

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