Throw at him whatever graphics you like; deploy your bank balance to its best effect. It just doesn't really matter. He runs a Parliamentary Ship par excellence. The Greens can win in Brighton; Cabinet Ministers can lose their seats. But Bullingdon Man Dimbleby cannot be defeated.
OK, so Sky was the easier channel to follow on the minor issue of who'd actually won which seat. And ITN did much better than usual simply by virtue of not being awful in its coverage, and not cutting to ads for Ferrero Rocher at the precise moment key results were to be announced. But you can't beat the authority, experience, and sheer unflappability of The Dimbleby. What the BBC will do if this really is his last time presenting the election night programme nobody knows.
Who needs graphics when you have experience?
Political dynasties rise and fall - but media ones live forever (or maybe it just seems that way)
Bad Week for BP chief executive Tony Hayward
BP's response to its latest local difficulty is slick in only one sense - and not the good one.
Under sustained fire from the White House, and threatened with the kind of bill that makes grown CEOs cry, Tony Hayward just hasn't found the right words. He's tried the going-the-extra-mile ‘it isn't really our fault but we'll pay up anyway' line. He's tried humility, and now, bizarrely, he's trying on Churchill's shoes for size. Apparently, BP is ‘battling' the oil, deploying flotillas and a ‘small airforce'. Best to steer clear of fighting them on the beaches maybe, Tony?
It all sounds a bit melodramatic really.
But not as other-worldly as his assertion that BP will emerge stronger from the crisis. Even Nietzsche might have had difficulty making that one stick.
Hayward's made a big thing of not being his smooth predecessor Lord Browne. He might want to rethink that one.
Keep a grip on the rhetoric
Whipping out the chequebook doesn't always work