Following chemistry meetings with Radiator, Cake and Shine, Footasylum selected Radiator for the account.
Radiator will work on a range of activities over the next 12 months including product PR, focusing on Footasylum exclusives and limited edition clothing, sneaker and fashion footwear labels. It will also help to support store launches and event collaborations.
Footasylum currently has 20 stores, with another five store openings in the pipeline for this year.
The Radiator team will report to Footasylum marketing manager Matt Cox.