PARIS: Hewlett-Packard France, the French affiliate of the US
computer giant, has appointed Olivier Blain as the first corporate
communications director to sit on its management board.
Blain joined the firm earlier this month from leading computer chip
manufacturer, Intel, where he was corporate communications manager for
western Europe for three-and-a-half years. He previously founded and ran
his own sports communications agency, Blain Organisation.
Blain reports to director Yves Couillard and joins the firm’s management
board in France - a status not previously part of the position. He will
oversee an eight-strong team covering: internal and external
communications, public affairs, events, and corporate branding.
Roger Wilson, Hewlett-Packard’s director of public affairs for Europe,
Africa and the Middle East, said: ’Hewlett-Packard’s image is big in
France but we now have to move to the next level of sophistication in
our communications as we move into electronic business and electronic
commerce.’ Hewlett-Packard uses PR agencies Les 100 Ciels and Trimedia
for its general and trade press relations.
Hewlett-Packard produces PCs, servers that link them to corporate
networks, printers, networking software and medical electronics. The
company’s biggest PC factory and one of its customer support networks
are located in France.