Luke Blair: internal comms will come to the forefront

If there is one thing that really has changed this time round, it is the election campaign itself.

Luke Blair: internal comms focus
Luke Blair: internal comms focus

From TV debates to polling 'worms', from the Clegg surge to bigot-gate, though some of the terminology may be the same, real new ground has been broken in both the media and politics.

At our own agency, where we send out predictions every time a major election happens in London (and this time there have been two at once – rare indeed), there has been huge interest in which way we are going to ‘call’ large chunks of the capital's political landscape.

But once the predictions and polls are done, the triumphant victories and crestfallen defeats have been and gone, the morning after should also hold one major priority for public sector PR professionals – internal communications.

For it is staff across the wider public sector who, whatever the impact of it all on us as taxpayers, will bear the brunt of the first major reforms to the administrative landscape.

It is public sector staff who will be asked to implement ‘day one’ changes and, in the medium term, put in place the right structures and policy frameworks for more substantial pledges made in manifestos and campaigns.

Longer term, it is public sector staff who will not only be expected to deliver massive cuts to their own organisations and the services they provide, but will also be having to steer their chief executives through the political turbulence of the next two to three years.

Regular staff events, open forums with the boss, regularly updated intranets, well-circulated internal bulletins and busy noticeboards will all become very important indeed.

Internal comms will come to the forefront of all public sector organisations, as job cuts and major service reconfigurations accentuate staff stresses and strains.

So, having spent the last few weeks gripped by external events, now is the time to turn inward and consider the impact on our own public sector friends and colleagues.

Because they will need all the help they can get over the next few weeks, months and years.

Luke Blair is a director at London Communications Agency

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