Skin cancer caused 2,000 deaths in the UK in 1994, CJD 47. Yet with the
media overwhelming the populace about the potential dangers of eating
beef, the Health Education Authority’s message that we are all in danger
from the sun’s rays was somewhat dissipated.
Most nationals provided some coverage for the HEA survey on Sun
Protection Factor labelling on sun creams. Notable exceptions were the
Sun, Daily Star and the Independent. Both the Daily Mail and Daily
Express, explained protection measures. But the Guardian and the Daily
Mirror ignored the advice of the HEA’s Sun Know How Campaign.
The Cosmetic, Toiletries and Perfumery Association, failed to illuminate
the argument beyond replying that it was confident consumers had a
‘basic knowledge’ of SPF numbers. But with nearly half the survey’s
respondents finding labels ‘too technical and confusing’, there is a
chance for manufacturers to gain HEA Brownie points as summer
Evaluation and analysis by Carma International.
Cuttings supplied by Standard Press Analysts.
‘What the Papers Say’ can also be found at : http://www.carma.com/carma.