IPC has stunned the women’s glossy magazine market by appointing a
business magazine editor to take up the reins of Marie Claire, its best
selling monthly women’s title.
Draper’s Record editor Juliet Watkinson will step into the shoes of
Glenda Bailey who moved to edit the US edition of the magazine at the
end of February.
Canadian-born Watkinson, 34, has edited Draper’s Record since 1993,
prior to which she was a freelance journalist contributing fashion and
beauty features to the Guardian, Observer and various women’s magazines.
She was named business and
professional magazine editor of the year at the 1994 Periodical
Publishers’ Association Awards. Marie Claire publisher Heather Love
denied that it was an unusual move hiring a business magazine editor but
admitted that Watkinson was not a name that had been tipped to succeed
‘We have always done the unexpected so I think it’s quite refreshing to
have someone new. Juliet’s experience is very strong and her ideas and
vision and general compatibility made her an obvious choice,’ said Love.
Asked whether there would be any major changes to the format of the
magazine, Love commented: ‘If I said no it would not be true to the
extent that we are always having to change to keep ahead of the
competition so watch this space.’