Sainsbury’s is planning to hold a pitch for the contract to run its new
pounds 1 million business TV network.
Launched last week, the satellite-backed ‘JS-TV’ network will transmit
news, trading information and training programmes to 110,000 Sainsbury’s
staff in 362 stores.
The UK-wide roll-out, due to be completed by the autumn, follows a ten
store pilot last November, which was aided by the Burson-Marsteller/ ITN
joint venture Corporate Television Networks.
Lisa Baitup, Sainsbury’s communication resources manager said she hoped
Sainsbury’s and CTN would enjoy a ‘productive relationship’ but
confirmed that, prior to the UK network going live, there would be a
pitch for the ongoing contract. Baitup estimated that about one-tenth
of JS-TV’s estimated pounds 1 million budget, over the next two years,
would go to the selected business TV company.
During the pilot CTN supported Sainsbury’s in-house team in such areas
as developing the network’s identity and advising on hardware
installation. The agency is continuing to assist Sainsbury’s with
preparation for the roll-out.Ultimately the company intends to extend
JS-TV beyond the supermarket network, to its Savacentre, Texas and
Homebase stores and to its American-based outlets.
CTN MD Stephen Watson said: ‘Business TV will allow an organisation like
Sainsbury’s to communicate across its population in a very immediate and