Technology: Game firm's female focus

Online game company Zylom has appointed SocialMedia8 to specifically target women via social media.

Zylom, one of the major European online games firms, is popular among casual gamers. 'Our female target audience is very active in social media,' said the company's marcoms manager Hein Medema. 'Developing an international social media marketing strategy is essential to Zylom. SocialMedia8 won our pitch because its social strategy seamlessly integrated loyalty and retention with social gaming and mobile commerce.'

Zylom counts two million unique users in the UK. The business will be headed out of SocialMeda8's Amsterdam headquarters.

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