Cohn & Wolfe has promoted Denise Reid-Bashir from associate director to director in its health team. She heads the agency's global work for Roche and has been at C&W since 2003.
HealthSystems Consultants has hired PR shop MCG to promote its services. The firm provides clinical, financial, HR and management support to healthcare providers across the UK. The account will sit alongside MCG's existing client portfolio, which includes WeightWatchers meals, Scholl and Sassoon.
EPG Health Media has produced a report studying the use of social media among healthcare practitioners, patients and consumers, and the pharmaceutical industry. It compares similarities and differences in terms of needs and preferences concerning health-related discussion in the social networking space. To read the report click here.