The Local Government Association, the new body which will represent
local authorities in England and Wales, is on the hunt for its first PR
chief, a year before it officially comes into existence.Headed by Brian
Briscoe, chief executive of Hertfordshire County Council, the LGA is due
to start operating on 1 April 1997 and will supersede the three existing
bodies: the Association of County Councils (ACC), Association of
District Councils (ADC) and Association of Metropolitan Authorities
It will represent around 500 of the unitary and two tier county and
district councils across England and Wales formed by the Government’s
local government reforms.
Briscoe, who was appointed chief executive in January and is so far the
LGA’s only member of staff, said a communications chief was needed to
raise the profile of the association among its members and to present
the case for local government as a whole to the public, the media, the
UK government and European institutions.
‘We want to have a more vocal and unified voice for local government,’
said Briscoe. ‘It’s about people being better informed about local
government and what it does.’
He added that the post, which for the time being has been given the
working title director of communications/ public affairs, would probably
not be filled until July, although the LGA will begin the process of
recruitment next month.
It is unclear if the heads of PR at the existing bodies will put
themselves forward for the new job.