THIS WEEK’S BIG QUESTION: Can Government spin doctors ever regain their pre-Whelan credibility?

Gordon Brown has chosen a civil servant to replace Charlie Whelan as his adviser

Gordon Brown has chosen a civil servant to replace Charlie Whelan

as his adviser

Paul Routledge

The Mirror

’You can’t win by spin. Peter Mandelson thought he could talk his way

out of trouble and instead talked himself out of a job. I think this

will diminish the influence of spin doctoring generally. Labour MPs are

demanding more traditional policies and more discipline - and fewer

soundbites and off-the-record briefings. The elevation of spinning into

a pseudo-theology has probably had its day.’

Derek Draper

Talk Radio

’Because most politics and politicians are so boring, it’s inevitable

the spotlight will fall on spin doctors. That shouldn’t blind us to the

fact that umpteen spin doctors continue plodding away at their work

without getting in anyone’s way. However, they must realise that the

media will want a new Charlie Whelan to write about. So they’d all

better watch their Ps and Qs.’

Andy Wood

Brandwood Communications

’Have spin doctors been damaged? I hope so - and permanently. It’s time

taxpayers realised they’ve been funding the dubious habits of a shoal of

political ’sucker fish’. It’s about time Tony Blair gutted a few


And it’s high time the civil service addressed the real damage - staff

losses and plunging morale - caused to the Government Information and

Communication Service by these arrivistes.’

Tim Allan


’Spin doctors’ influence in Government is exaggerated. Press work is

central in opposition; in Government, policy counts. But some in the

media are still obsessed with spin. The Mirror recently had a three-page

interview with Charlie Whelan. When was the last time they gave that

space to a cabinet minister? Hopefully the press will start to

concentrate on policy, which is what readers are interested in.’

Ben Rich

Luther Pendragon

’Yes, but only once the Government is concerned with policy, not simply

communications. It started off with communications as a substitute for

action and has in effect been caught out. It is vulnerable so long as

the media focus remains on process rather than policy, and it will as

long as there are no policies to write about.’

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in