The Swiss stock exchange has poached former Omnium Financial
director Pascal Huser to head its PR and marketing in the UK.
The Zurich-based Swiss Exchange (SWX) is the seventh largest stock
market in the world. SWX is one of eight exchanges in talks about the
creation of a pan-European stock exchange based around the alliance
between the London Exchange and Deutsche Bourse.
Huser has taken up the new position of vice president and head of
marketing UK and will be based in London, where the exchange opened an
office on Wednesday. He expects to build up a PR team in London, but
will initially liaise with the existing nine-strong team in Zurich.
Huser’s task is to strengthen contacts with international investors,
including banks and stockbrokers, to promote SWX’s products and
Part of his task is to boost the number of non-Swiss members of the
PR will be targeted at the financial press, specialist titles and
investor relations conferences and seminars.
Huser reports to SWX customer relations and marketing head Michael
Staheli and marketing vice president Tanja Tibaldi, both of whom are
based in Zurich.
The exchange launched new automatic clearance and settlement systems
this month called EuroSic and EuroSecom. It hopes these will attract
business by enabling the exchange to process transactions in different