Easdaq appoints GCI to lead member drive

Easdaq, the only pan-European stock market, has appointed GCI to help attract new companies to list on the exchange.

Easdaq, the only pan-European stock market, has appointed GCI to

help attract new companies to list on the exchange.



Easdaq, which opened in 1996, currently lists 40 companies worth a total

of pounds 10 billion, from growth sectors such as computer hardware and

software, internet technology and biotechnology.



There are 70 Easdaq member firms, including financial advisers, fund

managers and market makers, which carryout dealing in the market.



The exchange’s US antecedent, Nasdaq, has been very successful. It

trades the shares of companies worth a total of pounds 1,400 billion,

including Microsoft and Intel.



GCI is Easdaq’s first retained agency, appointed last week after

pitching against another international network and three local

agencies.



A team headed by GCI Focus chief executive Rupert Ashe and his

colleague, director of PR Stephanie Highett, will co-ordinate the

account from London. Teams will also work on the account in GCI’s

offices in Paris and Frankfurt.



GCI will target firms and their financial advisers to try to persuade

them to list on the exchange. The agency will also target Nasdaq members

who may want to have a listing in both Europe and the US. ’Our brief is

to market the unique value of Easdaq as a central European market,’ said

Ashe.



The agency reports to Easdaq executive vice president for marketing and

communications Clive Pedder, who heads a team of six in Brussels, London

and Paris.



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