Poll backs PRCA and IPR alliance

A majority of PRCA and IPR members would back either a merger of the two bodies or the creation of a joint secretariat, according to a PR Week straw poll conducted this week.

A majority of PRCA and IPR members would back either a merger of

the two bodies or the creation of a joint secretariat, according to a PR

Week straw poll conducted this week.



The responses from 15 PRCA and 15 IPR members showed that 12 respondents

backed a merger and eight saw the industry being best served by a joint

secretariat. However, almost a third were against any change in the

status quo.



Among the IPR respondents, eight backed a merger and four backed the

creation of a joint secretariat to save money and provide closer ties

between the two organisations.



Seven PRCA members, however, were against a merger, although four

accepted that some joint initiatives would be helpful to the industry as

a whole.



The remaining four backed the idea of a merger.



The key spheres for co-operation mentioned by all the respondents who

backed a merger or a joint secretariat weretraining and professional

standards.



The issue of cost was raised by Bevan Goodman, managing director of BGA

PR and an IPR member. ’A merger would make sense but only if there was a

proper scaling of the membership fee. At present the PRCA is just too

expensive for smaller companies.’



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