A majority of PRCA and IPR members would back either a merger of
the two bodies or the creation of a joint secretariat, according to a PR
Week straw poll conducted this week.
The responses from 15 PRCA and 15 IPR members showed that 12 respondents
backed a merger and eight saw the industry being best served by a joint
secretariat. However, almost a third were against any change in the
Among the IPR respondents, eight backed a merger and four backed the
creation of a joint secretariat to save money and provide closer ties
between the two organisations.
Seven PRCA members, however, were against a merger, although four
accepted that some joint initiatives would be helpful to the industry as
The remaining four backed the idea of a merger.
The key spheres for co-operation mentioned by all the respondents who
backed a merger or a joint secretariat weretraining and professional
The issue of cost was raised by Bevan Goodman, managing director of BGA
PR and an IPR member. ’A merger would make sense but only if there was a
proper scaling of the membership fee. At present the PRCA is just too
expensive for smaller companies.’