Tavistock steers Federal-Mogul bid for LucasVarity

US automotive components and engineering firm Federal-Mogul has appointed Tavistock to promote its pounds 3.5 million bid for UK car parts firm LucasVarity. This comes as rival US components company TRW looks increasingly likely to throw its hat in the bidding ring for LucasVarity.

US automotive components and engineering firm Federal-Mogul has

appointed Tavistock to promote its pounds 3.5 million bid for UK car

parts firm LucasVarity. This comes as rival US components company TRW

looks increasingly likely to throw its hat in the bidding ring for

LucasVarity.



Tavistock was hired without a competitive pitch. Director Gillian

Pattison will head the account and will report to Federal-Mogul’s

US-based corporate communications vice-president, Kimberly Welch.



UK components firm T&N, now part of Federal-Mogul, was a client of

Pattison’s for 12 years until it was taken over by the US firm a year

ago.



LucasVarity uses Citigate Dewe Rogerson for basic media

announcements.



It used Brunswick on a project basis last year to promote its mooted

move from the UK to the US. The proposal was rebuffed by shareholders

last November, after which Brunswick stopped working for

LucasVarity.



LucasVarity’s PR is currently handled in-house under its group director

of corporate relations, Nicholas Jones. The firm is widely expected to

be seeking a new financial PR agency in its bid to remain

independent.



Federal Mogul bid for LucasVarity last Monday, subject to the UK firm

agreeing to enter talks. LucasVarity turned down an initial offer and

Federal-Mogul has asked the company to reconsider its decision.



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