The agency will work with DLA Piper's real estate practice and its intellectual property and technology practice.
Firefly, which was previously the retained agency for its intellectual property and tech business, re-pitched unsuccessfully. FD handled its real estate business until the end of 2008 when it was taken on by the in-house team with support from Grayling.
The PR office will be tasked with overseeing an extended in-house press office function to generate coverage of deals, client wins, reactive comment, forward features and thought leadership campaigns.
The appointment followed a three-stage competitive pitch process, which resulted in a final short list that included Engine Business and Flagship Consulting.
Nicholas Breakspeare, DLA Piper's media and PR manager, said: ‘The final stage of selection saw tough competition among the shortlisted agencies and appointing one agency for both practice groups will help us deliver consistent results and identify new cross-market opportunities.'
Smithfield remains the firm's retained agency for DLA Piper's corporate practice and its litigation and regulatory practice within the UK. The law firm uses a combination of local agencies and in-house support for its regional UK PR.