US computer giant Sun Microsystems has hired hi-tech agency DPA to
handle its public relations in the UK after Noiseworks unexpectedly quit
the pounds 200,000 fee account earlier this month (PR Week, 7 June).
The appointment, which was confirmed on Monday, followed a three-way
pitch between DPA, Bite and Nelson Bostock last week.
DPA managing director Jean Gomes explained that the agency would
continue to work to the brief previously handled by Noiseworks.
This includes the promotion of Sun Microsystems’ successful Java
programming language - used to access web sites on the Internet.
The company is also keen to boost its position in the workstation and
server markets in the face of tough competition from rivals such as
Hewlett Packard and IBM. Last year Sun Microsystems saw its share of the
workstation market fall from 38 per cent to 35 per cent.
The PR campaign will be media relations-led and will target the
national press, business media and trade and technical publications.
‘We are going to take the image of Sun Microsystems forward at a
corporate level and help people to understand their position across the
board,’ said Gomes.
‘We don’t want Java to be seen as the only thing that they do, even
though it’s the sexiest area at the moment.’
The three-strong account team will report to Sun Microsystems’ marketing
communications manager Louise Proddow and marketing director Martyn