Infopress has wrapped up pounds 120,000 in fees from the British
Fibreboard Packaging Association to run an awareness campaign on the
benefits of fibreboard.
The work is part and parcel of a larger pounds 300,000 marketing
programme, on which Infopress will work alongside advertising agency
‘Initially we will be targeting packaging buyers, retailers and
wholesale groups,’ said Infopress managing director Tricia Boyd.
‘We will be telling them of the benefits that people have perhaps
forgotten about, such as fibreboard’s versatility, cost benefits and
Independent marketing consultant Tom Brannan advised the British
Fibreboard Packaging Association on the appointment of Infopress.
The business was not put out to pitch, with the agency securing the win
on the back of past ‘informal’ links with the British Fibreboard
‘Infopress had a good strategic view of the business and I needed
someone I could trust to get results fairly quickly,’ said Brannan.
David Henderson, director of the association, added that the aim of the
campaign was to ‘state the case for fibreboard and position it as the
natural first choice for packaging.’