London Transport is looking for a head of marketing communications to
put its in-house department back on the rails.
The company intends to combine the roles of its former heads of public
affairs and advertising and publicity.
The former head of public affairs, Ivor Godfrey Davies, left two weeks
ago and the head of advertising and publicity, Jean Harris, leaves in
Reporting to marketing director Norman Cohen, the appointee will take
over a communications budget of pounds 10 million and receive a salary
of around pounds 55,000. The remit includes media relations, public
affairs, corporate advertising and customer information.
The successful candidate will manage external agencies and head a team
of 75. This includes media relations manager Philip Carter, corporate
relations manager Clarie Filby and passenger liaison manager Alan
The retirement of LT’s last head of communications Neil Garrie in July
1995 signalled a year of restructuring, which saw virtually all the
corporation’s senior communicators move on. The shake-ups, compounded by
controversial staff assessments, led to rumours of low morale.
Cohen said: ‘The new person will lead the development of our total
communications mix. We want to let the public know what we’ve got to