Richard Branson’s Virgin Radio is searching the market for a financial
PR agency as it gears up for a round of overseas acquisitions and a
The radio station, which was launched in 1993, and which has an audience
of four million, has long been rumoured to be interested in buying other
Will Whitehorn, corporate affairs director for the Virgin group
confirmed that five City PR firms had been approached but declined to
name them. He stressed that Virgin’s search was at an early stage. ‘We
have had meetings and the presentation of credentials,’ he said.
Whitehorn added that an appointment could be made as early as next month
but that the decision was largely dependent on whether or not Virgin
Radio would proceed with its acquisition strategy. He admitted that a
future flotation was also likely.
Speculation mounted earlier this year that Virgin Radio was planning a
float after it invited several stockbroking firms to pitch as brokers
for a possible share offering. Valuing the company at around pounds 70
million, a flotation would allow Virgin Radio to raise funds for