As anyone who has recruited staff knows, you sometimes get a
few oddballs responding to job ads.
Take the one that PR Week placed for a reporter last week, which
immediately prompted a call from a lisping ’29-year-old’ with
’tabloid newspaper experience’ who wanted more details about the
He asked about our record in breaking stories. We told him. He
wanted to know whether we would reject candidates on the grounds
of age or sexual persuasion. No, on both counts.
He also probed about our willingness to handle controversial
material about big name PR people. Again no problem.
’So was it you that broke the story about Tim Bell exposing
himself?’ he asked, a little too eagerly. No, that was in a book
we patiently replied.
Following this bizarre exchange, the editor (for it was he)
thought he had recognised the disguised tones of his
camp-sounding interrogator as belonging to a well-known ’top PR
man’ and scourge of the establishment.
So he phoned him to check.
Needless to say we were touched to discover that Max Clifford had
indeed found time in his hectic schedule of Tory bashing to wind
up little old PR Week.
What a prankster.