Global Agency Business Report 2015
|Global Rank||2014 Global Revenue||2013 Global Revenue||Change %|
"The industry has to rethink what it is doing, regroup, and be sure we are adding a new kind of value," says Melissa Waggener Zorkin, president, CEO, and cofounder of Waggener Edstrom.
UK & EMEA
Waggener Edstrom’s UK revenue decreased by 4.4% in 2014, dropping to $6.1 million. Across EMEA, the firm won new accounts including Collison Latitude, TCL Communications, Brightcove, and ZTE Communications. One key hire for the firm in the UK was the appointment of Nick Woods as head of consumer. In March 2014, Cap and Cime PR bought the French subsidiary of WE, which included clients such as Aruba Networks and Texas Instruments and DLP.
Having registered a 5.3% revenue increase in Asia-Pacific in 2014, Waggener Edstrom Communications got off to a flying start in Q1 2015, landing Hootsuite as a new client. After a competitive pitch, the social relationship platform picked WE for its communications across Asia-Pacific with emphasis on the Singapore, Malaysia, and Australia markets. In 2014, the firm also brought on Chris Millward as general manager of China, and wins included Temasek and Duty Free Shop.