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Waggener Edstrom
Global Agency Business Report 2015
Global Rank | 2014 Global Revenue | 2013 Global Revenue | Change % |
---|---|---|---|
19 | $106,676,000 | $117,608,000 | -9% |
Regional Profiles

US
"The industry has to rethink what it is doing, regroup, and be sure we are adding a new kind of value," says Melissa Waggener Zorkin, president, CEO, and cofounder of Waggener Edstrom.

UK & EMEA
Waggener Edstrom’s UK revenue decreased by 4.4% in 2014, dropping to $6.1 million. Across EMEA, the firm won new accounts including Collison Latitude, TCL Communications, Brightcove, and ZTE Communications. One key hire for the firm in the UK was the appointment of Nick Woods as head of consumer. In March 2014, Cap and Cime PR bought the French subsidiary of WE, which included clients such as Aruba Networks and Texas Instruments and DLP.

Asia
Having registered a 5.3% revenue increase in Asia-Pacific in 2014, Waggener Edstrom Communications got off to a flying start in Q1 2015, landing Hootsuite as a new client. After a competitive pitch, the social relationship platform picked WE for its communications across Asia-Pacific with emphasis on the Singapore, Malaysia, and Australia markets. In 2014, the firm also brought on Chris Millward as general manager of China, and wins included Temasek and Duty Free Shop.
News on Waggener Edstrom
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What do Chinese New Year marketing trends look like amid a pandemic?
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WE brings on Hannah Peters to lead corporate reputation, brand purpose growth
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Actions and impact: Why brands can no longer just pay lip service to purpose
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Brandstormers: Featuring Rite Aid’s Jeff Olson
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WE names Elizabeth Herrera Smith head of diversity, equity and inclusion
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One year, three major challenges. How brands are changing in response
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New pandemic rule for brands: Define your ritual accelerator
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WE Communications names Singapore MD