Global Agency Business Report 2015
|Global Rank||2014 Global Revenue||2013 Global Revenue||Change %|
The year 2014 was one of "transformation" according to Ketchum CEO Rob Flaherty. "We did mid to high single-digit [organic] growth," he adds. "It was a solid year." This compares to the 4.1% full-year organic growth achieved by parent Omnicom’s Diversified Agency Services division, which contains the network’s PR agencies.
UK & EMEA
According to David Gallagher, chairman of Ketchum EMEA, the region managed to grow profits 29% year over year, without expanding the business significantly, for a combination of reasons. Firstly there were some simple housekeeping measures such as managing real estate costs in European locations, which kept costs down. Ketchum is also slowly improving its margins by moving its focus onto higher- value services such as digital strategy and social media community management.”
Ketchum had a “terrific year” in 2014, according to Jon Higgins, senior partner and CEO. “We exceeded our revenue and profit plans. Our efforts in attracting new clients were terrific and we were able to grow our existing business very well.” Korea was another success story for the agency where instant messaging app LINE is a major client, for which the agency coordinates efforts across more than 10 countries. Account wins in Korea included Almond Breeze and Mercedes-Benz.