Global Agency Business Report 2015
|Global Rank||2014 Global Revenue||2013 Global Revenue||Change %|
Martin Sorrell described Hill+Knowlton Strategies in WPP’s full-year financial results as "challenged" in 2014 – and that could charitably be called an understatement.
UK & EMEA
Hill+Knowlton saw revenue across the UK and EMEA vary by country last year, with some areas proving tougher than others. UK and Europe CEO Lars Erik Grønntun says the agency developed in markets where it has previously been weak; the Netherlands, Czech Republic, and Africa all performed strongly, with Germany, Poland, and Denmark also seeing growth. However, he adds the Eurozone is now much harder to operate in: “All in all we are happy, but the last year has been tough.”
H+K’s Asia-Pacific region was the firm’s best performer last year. Client-wise, the agency, which celebrated 30 years in the market in 2014, picked up some big wins, such as Microsoft in China, as well as Chinese electronics and mobile phone maker OPPO. At the same time, there were markets such as Australia and Japan where global vice chairman and chairman of Asia-Pacific Vivian Lines says growth was less robust. He puts this down to a talent issue, which will be addressed this year.