Global Agency Business Report 2015
|Global Rank||2014 Global Revenue||2013 Global Revenue||Change %|
"Last year we were recovering from a record 2012 where the election and Olympics revenue went away, but in 2014 we still had high single-digit organic global growth over 2013 and low teens in the Americas," says FleishmanHillard’s CEO Dave Senay.
UK & EMEA
EMEA president John Saunders says the firm has been growing year on year for the past decade. "After nine record years in a row, 2014 was a little bit difficult but I’m terming it as a pause in growth," he says.
The firm more than doubled revenue from advertising, citing work for Aflac, Kellogg’s, Uniqlo and HSBC as examples. That the agency would track ad campaigns at all is itself a sign of the times, and a clear indication of the blurring distinction between PR and marketing.