Talent and the blurred lines between marketing and PR were the two dominant themes that came out of PRWeek Asia's conversations with agency leaders for the 2015 Agency Business Report. Both derive from the irresistible force that digital technology represents in the industry.
This ebook (PDF, registration required for access) contains the profiles and rankings of Asia-based agencies from the 2015 Global Agency Business Report.
|Name of Agency||2014 Total Asia Revenue||2013 Total Asia Revenue||Change %||2014 Total Asia Staff||2013 Total Asia Staff||Change %||2014 Revenue ($) Asia Employee||2013 Revenue ($) Asia Employee||Change %||Headquarters|
|5||Weber Shandwick*||98,000,000.00||New York|
|9||Hill+Knowlton Strategies*||46,000,000.00||600||76,667||New York|
|11||Cohn & Wolfe*||24,000,000.00||New York|
|12||Ruder Finn||21,297,000.00||19,762,000.00||8%||282||291||-3%||75,521||67,911||11%||New York|
|13||Strategic Public Relations Group||19,700,000.00||19,300,000.00||2%||284||279||2%||69,366||69,176||0%||Hong Kong|
|17||FTI Consulting||14,800,000.00||13,600,000.00||9%||72||71||1%||205,556||191,549||7%||New York|
|19||Hoffman Agency*||13,000,000.00||San Jose, CA|
|20||APCO Worldwide||12,428,900.00||10,543,300.00||18%||57||55||4%||218,051||191,696||14%||Washington, DC|
|21||Porter Novelli*||12,000,000.00||New York|
|22||Brunswick Group*||10,000,000.00||101||82||23%||99,010||New York|
|24||ICF International*||10,000,000.00||Fairfax, VA|
|25||Waggener Edstrom Communications||9,503,000.00||9,026,000.00||5%||130||129||1%||73,100||69,969||4%||Bellevue, WA|
|26||DeVries Global*||8,000,000.00||107||59||81%||74,766||New York|
|30||We Are Social||6,300,000.00||5,676,158.00||11%||80||60||33%||78,750||94,603||-17%||London|
|31||Citigate Dewe Rogerson*||6,000,000.00||London|
|32||GHC Asia*||6,000,000.00||Hong Kong|
|33||Newell Public Relations*||6,000,000.00||Hong Kong|
|35||Zeno Group||5,800,000.00||3,300,000.00||76%||85||70||21%||68,235||47,143||45%||New York|
|36||Ogilvy iPR*||5,000,000.00||Hong Kong|
|38||Hamilton Advisors*||4,000,000.00||Hong Kong|
|39||Ryan Communications*||4,000,000||15||Hong Kong|
*Indicates R3 assisted with the compilation of data
**FleishmanHillard's 2014 revenue was updated following an internal review.
Back in 2010, BlueFocus was the only Chinese PR company to be publicly listed in the country. That was also a watershed moment that fueled CEO Zhao's determination to grow the firm beyond public relations into what is now, a sizable communications portfolio.
Burson Marsteller's global CEO Donald Baer is in no doubt about the biggest achievement for his firm in APAC over the last year: "I can say easily that the thing we're proudest of over the last year is that we've been able to get Terri-Helen [Gaynor] to come and join us."
Dentsu Public Relations is considerably smaller than its advertising and media agency counterpart, with just two offices and a staff of 235. Nonetheless, that represents considerable scale in Japan, where public relations evolved much later than advertising.
China's brands growing up and expanding beyond the country's borders is a major business driver across the APAC region, according to Edelman president and CEO David Brain. "That will be big trend for agencies to get on," he says.
Among highlights for FleishmanHillard in Asia during 2014 was winning PRWeek's Asia-Pacific Network of the Year in addition to more than 20 other regional awards. Lynne Anne Davis, president and senior partner Asia-Pacific was also named to Campaign-Asia's Most Admired Agency Leaders list.
Hill+Knowlton Strategies says it has done well this year, especially in China where it celebrated 30 years of operations. In particular, the agency reports Asia-Pacific had the strongest growth, outperforming all other regions for its 2014 business.
While the Ketchum agency, as part of publicly held Omnicom, doesn't disclose revenue numbers, Jon Higgins, the firm's senior partner and CEO, international, said Ketchum had a "terrific" year in 2014, exceeding its revenue and profit plans.
In APAC, MSLGroup regional president Glenn Osaki says the agency had an "extraordinary year" with new business numbers "in the hundreds" in terms of new accounts gained in the past year.
In 2013, Asia became the largest region for Ogilvy PR globally--in terms of revenue, profit and headcount. "Probably for clients too," says Scott Kronick, regional president and Asia-Pacific CEO. He adds that 2014 built on that success, posting single-digit growth over the previous year.
While Ruder Finn's growth average in Asia has held a steady pace of 25 per cent since 2001, Asia chairman, Jean-Michel Dumont notes that 2014 turned out slightly lower.
Given the appetite for international growth among Japanese corporations, it is surprising that there aren't more agencies like Vector, a Japanese independent network. Headquartered in Tokyo, the company is well positioned to help domestic clients take advantage of opportunities across Asia.
Weber Shandwick's revenue in Asia expanded nearly 26% this year, according to Tim Sutton, chairman of Asia-Pacific, who sees this as a highly significant development as it narrows the gap between main competitors Ogilvy and Edelman.