If the BBC had advertising...
Sponsored feature

If the BBC had advertising...

We take a look at the brands and products that viewers have taken to heart - and how they could be advertised on BBC shows...

What does the future hold for wearables?
Sponsored feature

What does the future hold for wearables?

The wearables market has grown significantly in the last three years but brands need to make sure they're innovating in the right direction to acquire new customers.

Ten tips for surveying children
Sponsored feature

Ten tips for surveying children

With children playing an important part in the consumer environment, many marketers want to gain a greater understanding of their knowledge, attitudes, and behaviours

Why you need to test your concepts
Sponsored feature

Why you need to test your concepts

As various recent brand backlashes show, it's vital to thoroughly test your ideas before launching them to the public.

Our fresh election methodology can benefit your organisation
Sponsored feature

Our fresh election methodology can benefit your organisation

As the dust of the general election settles, many commentators are still stating they didn't see it coming. But we did.

One in five consumers have boycotted a brand
Sponsored feature

One in five consumers have boycotted a brand

Tax avoidance and evasion is the number one reason for consumer boycotts of brands, a YouGov study reveals

Cut portion size by the ounce, lose customers by the pound
Sponsored feature

Cut portion size by the ounce, lose customers by the pound

Consumers aren't fooled by smaller portion sizes, according to data from YouGov

Getting the most out of fast-turnaround research: what you need to know
Sponsored feature

Getting the most out of fast-turnaround research: what you need to know

Ben Glanville, head of YouGov's Omnibus research team, explains the importance of planning and communication when commissioning fast-turnaround research

Six things you've missed if you haven't updated your segmentation
Sponsored feature

Six things you've missed if you haven't updated your segmentation

Finance brands that fail to update their segmentation could find themselves behind the times, neglecting their needs - and those of their customers

Four things every audience segmentation needs
Sponsored feature

Four things every audience segmentation needs

Brands need to know how consumers are changing as they are changing - which means keeping audience segments updated on a rolling basis

Toblerone, Walkers and Samsung: dealing with the unexpected
Sponsored feature

Toblerone, Walkers and Samsung: dealing with the unexpected

For brands, big movements in popular perception happen regularly - from unexpected crises to planned product changes. Find out how these things impact on customer attitudes - and how you need to respond.

Five ways millennials are banking differently
Sponsored feature

Five ways millennials are banking differently

Millennials came of age during the 2008 recession - so their approach to banking is very different from that of their elders

Annoying ads aren't the only reason people use ad blockers
Sponsored feature

Annoying ads aren't the only reason people use ad blockers

Research shows that 55 per cent of users employ an ad blocker to protect themselves from malware and viruses

Multi-screeners are more attentive than you think
Sponsored feature

Multi-screeners are more attentive than you think

Forget the myth of the distracted multi-screener - they're observant of ads and in search of buying advice

Putting a new lens on the programmatic telescope
Sponsored feature

Putting a new lens on the programmatic telescope

Ad targeting needs to be based on outside connected data sets to bring consumers into sharp focus

Why online focus groups offer the most honest opinions
Sponsored feature

Why online focus groups offer the most honest opinions

Online focus groups are often overlooked - but they can deliver invaluable insights

Small businesses struggle to promote employees' mental well being
Sponsored feature

Small businesses struggle to promote employees' mental well being

One in six businesses don't place importance on employees' work-life balance - and small companies lag behind bigger employers on employees' mental well being

What businesses expect from crisis communications
Sponsored feature

What businesses expect from crisis communications

We speak to figures in the corporate world to find out how organisations should respond when things go wrong

Four things your research agency needs to do for you
Sponsored feature

Four things your research agency needs to do for you

For most organisations, committing to do research is a major undertaking. Find out how to make the most of it with these tips

Business confidence rebounds after post-Brexit slump
Sponsored feature

Business confidence rebounds after post-Brexit slump

The dust is settling on the EU vote and businesses are showing signs of resilience, for now at least

Banner photo by S Pakhrin licensed under CC BY 2.0