When people say "marketing," they often mean "advertising." But it's actually a whole lot more than that.
Recent guidance from the federal agency has many brands rethinking their influencer policies--for the better.
Integration is one of the biggest buzzwords in marketing. But talking about it is much easier than doing it.
Retail is being eaten alive by Amazon, and brands could be next, writes the director of Furthr.
Breaking out of the average client-agency relationship isn't easy. One way to do it: start with a candid conversation about what's possible and what's not.
Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will pay to watch, writes the producer of Werner Herzog's "Lo and Behold."
More Americans are defining themselves as "Middle American," regardless of region or economic status. Brands need to establish authentic connections to reach them.
Leadership comes down to three equal parts: functional expertise, business acumen, and a persuasive style.
You'll pull your hair out. You'll lose sleep. On Sunday nights, you'll cry. Fifteen terms to alleviate the pain of working on an IPO.
Two lessons from history: actions speak louder than words and authenticity counts.
The Fyre Festival was billed as a luxury Coachella, but famous Instagramers ended up promoting a nightmare event, writes the president of Pure Growth Consulting.
The first 100 days of the Trump administration have been a sea change for communicators. Here are three key learnings.
The truth is under assault, and the media needs an ally. PR pros should step forward.
Not everyone is Whitney Houston. Most of us have to look a little while to find our true talent and figure out how to put it to use.
"How can I push back on the CEO or C-suite and tell them some home truths about an issue, decision, or proposed strategy without losing my job?"
There are a number of benefits to getting the members of your team to pitch in for a good cause.
An expensive swindle results in a temporary loss of self-confidence but a life-long lesson learned.
Why I'm rooting for Carter Wilkerson, and for brands to learn a lesson from him and Wendy's.
Has the embargo gone the way of the dodo in the era of news breaking instantly on social media? No, but keeping scoops under wraps requires a great deal of care.
United Airlines' Oscar Munoz and Snap's Evan Spiegel are two examples of CEOs not learning a lesson from the ancient Greeks.