Health insurance marketplace Access Health CT's CEO, Jim Wadleigh, on making a health exchange work.
The concept is simple: most of the urgent things on our list are actually not so important to us.
Eileen Sheil, executive director of corporate communications, Cleveland Clinic, on why a comms team and strategy is integral to the patient experience in healthcare.
Influencers are making money - a lot of money. But if they want that to continue, they're going to have to make better, more authentic content.
If you want to catch a fish, think like a fish - or think like a journalist to catch a journalist's attention and reel in the story you seek.
With the ever-expanding role of social media and the Internet, negative reviews can spread virtually unchecked. Here's how you can fight back.
Marketers will want to assure their brands celebrate the Olympic spirit yet are attuned to public sentiment.
Universities and colleges that rely solely on traditional branding and marketing as some magic pill will be disappointed.
We need trust to break down traditional barriers of working if we want game-changing creativity, Keith Weed writes.
Galderma teamed up with Marina Maher Communications to ignite conversations about facial aging across generations.
Single sign-on access through Facebook, Twitter, or Google makes it really easy to assemble a dossier, on what someone has said online. All the more reason to be extra careful about what you post.
The Thai duty free brand has just received the biggest and most unprecedented PR boost it could have imagined. Now King Power needs to capitalise on it, says Khushil Vaswani, vice president and sports lead at Weber Shandwick.
Don Spetner on learning when to bend the rules and go over HR's head.
What comes to mind when you think of her? Beautiful seductress? Maybe. What about public diplomat, researcher, trail-blazing feminist, and public relations pioneer? Also true.
With the bounty of data about stakeholders that is available to enterprises - everything from their relationships, actions, interests, physical location, purchase behaviors, and so on - CCOs will develop highly personalized engagement through sophisticated data-driven systems.
Agency CEOs, asked about the agency search and selection process, described a highly dysfunctional approach by the majority of prospective clients.
It's shocking how many PR executives do not know about the Barcelona Principles, much less adhere to them.
What every marketer and PR pro should know about the Federal Trade Commission's Lord & Taylor case.
Virtual reality should be high on the list for forward-looking PR execs, who are well placed to take advantage of it, says Alexis Wilson, managing director of Hotwire Australia.
The PR pros of tomorrow will require skills that traditional PR staff sometimes lack, writes Cleveland Clinic's Eileen Sheil.