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How I learned to stop worrying and love marketing as a whole

How I learned to stop worrying and love marketing as a whole

When people say "marketing," they often mean "advertising." But it's actually a whole lot more than that.

How to avoid a dreaded note from the FTC about an influencer

How to avoid a dreaded note from the FTC about an influencer

Recent guidance from the federal agency has many brands rethinking their influencer policies--for the better.

Calling for integrated people--and yes, that's a real thing

Calling for integrated people--and yes, that's a real thing

Integration is one of the biggest buzzwords in marketing. But talking about it is much easier than doing it.

Will Amazon devour brands?

Will Amazon devour brands?

Retail is being eaten alive by Amazon, and brands could be next, writes the director of Furthr.

Candid conversations lead to better partnerships

Candid conversations lead to better partnerships

Breaking out of the average client-agency relationship isn't easy. One way to do it: start with a candid conversation about what's possible and what's not.

Why we need sponsored entertainment, not branded content

Why we need sponsored entertainment, not branded content

Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will pay to watch, writes the producer of Werner Herzog's "Lo and Behold."

Marketing to Middle America, the state of mind-not the region

Marketing to Middle America, the state of mind-not the region

More Americans are defining themselves as "Middle American," regardless of region or economic status. Brands need to establish authentic connections to reach them.

Three keys to more effective business leadership

Three keys to more effective business leadership

Leadership comes down to three equal parts: functional expertise, business acumen, and a persuasive style.

Red herrings, green shoes: 15 terms every PR pro should know before an IPO

Red herrings, green shoes: 15 terms every PR pro should know before an IPO

You'll pull your hair out. You'll lose sleep. On Sunday nights, you'll cry. Fifteen terms to alleviate the pain of working on an IPO.

Look to the past to address America's most challenging issue

Two lessons from history: actions speak louder than words and authenticity counts.

How influencer marketing created a disaster in the Bahamas

How influencer marketing created a disaster in the Bahamas

The Fyre Festival was billed as a luxury Coachella, but famous Instagramers ended up promoting a nightmare event, writes the president of Pure Growth Consulting.

What Trump's first 100 days tell communicators about the next 1,360

What Trump's first 100 days tell communicators about the next 1,360

The first 100 days of the Trump administration have been a sea change for communicators. Here are three key learnings.

PR should be the (not fake) media's biggest ally in the era of alternative facts

PR should be the (not fake) media's biggest ally in the era of alternative facts

The truth is under assault, and the media needs an ally. PR pros should step forward.

Your gifts may not be what you want, but they will make room for you

Your gifts may not be what you want, but they will make room for you

Not everyone is Whitney Houston. Most of us have to look a little while to find our true talent and figure out how to put it to use.

How can I speak truth to power without getting fired?

How can I speak truth to power without getting fired?

"How can I push back on the CEO or C-suite and tell them some home truths about an issue, decision, or proposed strategy without losing my job?"

Help your agency and the industry by helping a nonprofit

There are a number of benefits to getting the members of your team to pitch in for a good cause.

A con man took my cash, but left me a little smarter

A con man took my cash, but left me a little smarter

An expensive swindle results in a temporary loss of self-confidence but a life-long lesson learned.

Brands can look to the nuggets to learn a valuable lesson

Brands can look to the nuggets to learn a valuable lesson

Why I'm rooting for Carter Wilkerson, and for brands to learn a lesson from him and Wendy's.

Making the embargo work in the era of real-time communications

Making the embargo work in the era of real-time communications

Has the embargo gone the way of the dodo in the era of news breaking instantly on social media? No, but keeping scoops under wraps requires a great deal of care.

How we can end the era of CEO hubris

How we can end the era of CEO hubris

United Airlines' Oscar Munoz and Snap's Evan Spiegel are two examples of CEOs not learning a lesson from the ancient Greeks.