As cannabis continues to go mainstream, so does the industry’s approach to public and government relations.
Communications professionals never seem to miss an opportunity to weigh in on social issues, so why is this situation different?
Jaclyn Johnson, founder of digital marketing agency No Subject, advises brands to adopt an online/offline strategy from the start.
Depending on your views, any executive actions or new regulations will serve as a means to define the administration either as overreaching and requiring Congressional action to block bad policies, or as taking the necessary steps in the absence of legislation passed by Congress.
Agency owners should think about "succession planning" as a continuous process, writes Davis & Gilbert's Michael Lasky.
Governments should start to be much more proactive about defining how corporations are allowed to brand themselves and thus help shape the way they behave
The planning process has always been one of the more exciting and rewarding elements of brand and communication consulting. Here is a three step approach.
As I reflect on this year's conference, I can't wait until next year's, but I know the work of NBPRS is far from done.
We must take the lead in helping companies, clients, and organizations embrace even greater diversity just as we adapt to this world of technological change.
Today, brands are more likely to respond quickly before a proper decision is made, sometimes due to the amount of pressure being exerted on them. It needn't be that way.
It's easy to be negative about what's not being done, but it's a lot easier to offer suggestions on how we can achieve greater diversity.
Putting a topic such as cannabis legalization on the cover of PRWeek is going to divide opinion whichever way we approach it.
Today, the US is about 5% of the world's population and we use approximately 25% of the world's supply of cannabis.
By and large, Millennials have received a bad rap in the work environment, but there are plenty of them who are the smartest, hardest-working, and well-balanced employees of any recent generation.
Most marketers know a zombie product or two. They linger hollow-eyed on store shelves, offering little-to-no profit while weighing on marketing budgets. Cannibals are worse, eating margin from perfectly good products in a category.