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Be brave: It's no time to be scared of change in comms and media

Be brave: It's no time to be scared of change in comms and media

How to ready your team for an ever-changing world? Embrace change itself, advises the Cleveland Clinic's Eileen Sheil.

How Hispanic PR is different this year

How Hispanic PR is different this year

Brands are showing their commitment to the Hispanic community. Here are some of the top trends Boden founder Natalie Boden has seen this year that will carry over into 2018.

Koons x Snapchat debate is the ultimate AR story a brand could tell

Koons x Snapchat debate is the ultimate AR story a brand could tell

The debate over augmented reality is a powerful example of how important it is to stay true to your brand purpose.

Did Dove really need to apologize? No.

Did Dove really need to apologize? No.

Instead the brand should have re-emphasized its point of view that all women are beautiful, says Solomon McCown & Co.'s T.J. Winick.

Dove shows perils of rushing out three-second ads without thinking

Dove shows perils of rushing out three-second ads without thinking

Dove is failing to understand the public and struggling to clearly get its message across to consumers.

The underrated value of disagreement

The underrated value of disagreement

Most ethical problems do not appear upfront. A warning sign indicating "ethical minefield ahead" rarely comes with the territory of what we are asked to do.

More brands should turn to cavemen for marketing ideas

More brands should turn to cavemen for marketing ideas

PRWeek's Diana Bradley on how companies are using painted rocks to interact with people in her Brooklyn neighborhood.

4 ways musicians are getting fans talking in the streaming economy

4 ways musicians are getting fans talking in the streaming economy

Artists are giving fans more entry points to their music, more ways to discover and engage with it, and more things to talk about. Four lessons learned from BBH LA's strategy director.

Welcome to the newest NCAA sport: Crisis rodeo

Welcome to the newest NCAA sport: Crisis rodeo

Chris Gidez makes predictions about how the NCAA crisis will play out, and how the association must respond to it.

It's OK to renegotiate your relationship contracts

It's OK to renegotiate your relationship contracts

Renegotiating allows both parties to engage in a way that is respectful, authentic, and mutually beneficial, says Rashada Whitehead, president and chief transformation officer of KGBerry.

Dan Hill: Redemption is a destination Sean Spicer can eventually get to, but he's currently on the wrong path

Dan Hill: Redemption is a destination Sean Spicer can eventually get to, but he's currently on the wrong path

The former White House press secretary appears overly-eager to normalize his professional persona, says Hill.

Finding common ground: Communicators' role in building communities

Finding common ground: Communicators' role in building communities

Two politicos from opposite sides of the aisle agree there is more than unites than divides Americans. There's a lesson in that for communicators, too.

Matt Neale: My take from a day at the UN

Matt Neale: My take from a day at the UN

With the president less interested than his predecessor in the environment and sustainability, should PR people advise the C-suite to ease back, too? Not for a hot second.

After Bell Pottinger, who would PR the Saudi government? (And who does already?)

After Bell Pottinger, who would PR the Saudi government? (And who does already?)

The Saudi government is looking for PR support? 'I know just the firm,' read a wry tweet from one journalist last week, days after Bell Pottinger's public humiliation.

The changing role of the PR firm CEO

The changing role of the PR firm CEO

Here we examine key issues facing CEOs as they strive to remain steady at the helms of their evolving practices.

How Airbnb built its brand by telling the world not to travel

How Airbnb built its brand by telling the world not to travel

Airbnb chief marketer Jonathan Mildenhall reveals how the company created its marketing platform and grew it into a global brand.

Four ways Uber's new CEO can salvage its decaying reputation

Four ways Uber's new CEO can salvage its decaying reputation

After two months of intense speculation, former Expedia chief Dara Khosrowshahi was officially confirmed as the new Uber CEO.

'Client of a lifetime:' Cathy Renna on marriage equality pioneer Edie Windsor

'Client of a lifetime:' Cathy Renna on marriage equality pioneer Edie Windsor

Her rallying cry to all of us was to keep fighting, to love each other, and most of all to "not postpone joy." This was a woman who knew how to bring joy to others - even in struggle - because she was so full of love and joy herself, recalls Cathy Renna.

Media literacy: Dissecting and discerning what we read

Media literacy: Dissecting and discerning what we read

Communications professionals are among the most media literate people there are. Still, the industry must do more to fight 'fake news.'

How to work with clients that don't suck

How to work with clients that don't suck

Eight ways to avoid working with partners that aren't worth the paycheck.