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8 attributes for career success and leaving a footprint

8 attributes for career success and leaving a footprint

Craig Rothenberg, founder, Rothenberg Communications, lays out eight attributes that can light a path to success.

Neuroethics, public relations, and the need for answers

Neuroethics, public relations, and the need for answers

New technologies present ethical questions that the PR industry must be ready to face - and explain to others.

Chipotle's half-day closure is another sign the company just doesn't get it

Chipotle's half-day closure is another sign the company just doesn't get it

"Consumers expect and deserve food safety - today - not just some time in the future."

The future of influencer marketing

The future of influencer marketing

Last year, traditional advertising took a back seat to real-time conversations taking place in the digital universe among 'ordinary' members of the public, says Sabrina Lynch of Zeno Group.

Substance over style: A tale of two applicants

Substance over style: A tale of two applicants

Don Spetner's advice on evaluating candidates based on more than just first impressions.

3 ways self-assessment can drive meaningful, positive change in a company

3 ways self-assessment can drive meaningful, positive change in a company

PulsePoint Group cofounder and principal Bob Feldman lays out how an organization can facilitate improvement with strategic introspection.

3 key audiences b-to-b brands risk missing by not joining Snapchat

3 key audiences b-to-b brands risk missing by not joining Snapchat

The ROI of early adoption is worth more than mere numbers alone, says Dix & Eaton's Lisa Zone.

White House education campaign says 'Better Make Room' for Gen Z

White House education campaign says 'Better Make Room' for Gen Z

"This generation speaks their own language. No one can speak it better than they can - so we let them do the talking."

A throwback resolution for 2016: Make time for meetings

A throwback resolution for 2016: Make time for meetings

Even in today's smartphone-driven world, the pendulum shouldn't swing all the way to one side. In-person meetings, even if just for a few minutes, still have considerable long-term benefits.

PR must lead on new FTC native advertising, sponsored content guidelines

PR must lead on new FTC native advertising, sponsored content guidelines

A road map for the new guidelines - and one that could spur PR industry growth.

Communicating change in a community is no easy task. Here's how it's done

Communicating change in a community is no easy task. Here's how it's done

Executive director of corporate communications at Cleveland Clinic Eileen Sheil lays out how a comms team should engage with and educate a community undergoing a challenging change.

Setting a new standard for sensitivity for communicating amid a crisis

Setting a new standard for sensitivity for communicating amid a crisis

When our work touches on tragedy, our efforts are best geared toward the healing process. Anything else risks heading down a dark path toward exploitation and is better put off until another time.

Five steps to using a dead celebrity in your engagement strategy (hint: don't do it)

Five steps to using a dead celebrity in your engagement strategy (hint: don't do it)

There are now three constants in life: death, taxes and brands using the former to publicly grieve, writes Richard Stagg in a sidelong look at the use of deceased celebrities for news-jacking purposes.

Brand apologies in the human era

Brand apologies in the human era

Candor is critical to good business in the age of the empowered consumer, stresses Lippincott's senior partner for design.

CES 2016 recap: Evolution, not revolution

CES 2016 recap: Evolution, not revolution

The conference was less about new technologies and more about the rapid development of nascent ones, says the global CEO of Gain Theory.

Be more Bowie: Lessons for the PR industry from the master of reinvention

Be more Bowie: Lessons for the PR industry from the master of reinvention

"I don't know where I'm going from here, but I promise it won't be boring." Boring is not a word you would ever associate with David Bowie, writes Tony Garner of Viva PR.

4 important takeaways from the FTC's native advertising guidelines

4 important takeaways from the FTC's native advertising guidelines

What publishers and PR pros need to know about the Federal Trade Commission's stance on native ads and sponsored content.

The most important trend to understand for 2016

The most important trend to understand for 2016

Blame it on 9/11, the financial crisis, ISIS, the media, or the frantic pace of life, or maybe blame the blame culture itself. A sense of unease pervades most of our days.

How to convince a start-up that investing in PR and content marketing is worth it

How to convince a start-up that investing in PR and content marketing is worth it

We all know how stressful it is when you're starting a business from scratch, especially when someone asks the question, "have you thought about your PR and marketing strategy yet?", writes Sam Allcock of Custard.

PR measurement: The inconvenient truths

PR measurement: The inconvenient truths

In an age where web traffic reports, sales figures and social media followers can all be analysed in a heartbeat and business leaders are under pressure from finance directors, the onus falls on marketing to quantify how its mix of activities affects the bottom line, writes Heidi Myers of Meltwater.