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Cleopatra: The queen of public relations?

Cleopatra: The queen of public relations?

What comes to mind when you think of her? Beautiful seductress? Maybe. What about public diplomat, researcher, trail-blazing feminist, and public relations pioneer? Also true.

A future of opportunity for chief communications officers

A future of opportunity for chief communications officers

With the bounty of data about stakeholders that is available to enterprises - everything from their relationships, actions, interests, physical location, purchase behaviors, and so on - CCOs will develop highly personalized engagement through sophisticated data-driven systems.

10 problems in the agency search, selection process according to agency execs

10 problems in the agency search, selection process according to agency execs

Agency CEOs, asked about the agency search and selection process, described a highly dysfunctional approach by the majority of prospective clients.

5 reasons why PR pros, and the brands that hire them, should understand the Barcelona Principles

5 reasons why PR pros, and the brands that hire them, should understand the Barcelona Principles

It's shocking how many PR executives do not know about the Barcelona Principles, much less adhere to them.

3 takeaways from the FTC's first deceptive marketing case under new native ad rules

3 takeaways from the FTC's first deceptive marketing case under new native ad rules

What every marketer and PR pro should know about the Federal Trade Commission's Lord & Taylor case.

Opinion: Virtual reality - the next PR frontier?

Opinion: Virtual reality - the next PR frontier?

Virtual reality should be high on the list for forward-looking PR execs, who are well placed to take advantage of it, says Alexis Wilson, managing director of Hotwire Australia.

5 tips on building a future-proof PR team

5 tips on building a future-proof PR team

The PR pros of tomorrow will require skills that traditional PR staff sometimes lack, writes Cleveland Clinic's Eileen Sheil.

Opportunities in times of crisis: Why it's time to double down on Brazil

Opportunities in times of crisis: Why it's time to double down on Brazil

As Warren Buffet says, "Predicting rain doesn't count. Building arks does." And smart brands are building arks in Brazil right now.

Dealing with rotten eggs, bad bosses, and crummy colleagues

Dealing with rotten eggs, bad bosses, and crummy colleagues

If an executive appears like a bad egg, behaves like a bad egg, and responds like a bad egg, then he or she probably is a bad egg.

Seeing around the bend is key in today's marcomms landscape

Seeing around the bend is key in today's marcomms landscape

Communicators can prevent a "butterfly effect" of small mistakes leading up to a negative outcome by practicing better coordination and information sharing.

Twitter at ten: Opportunity knocks for the brightest brands

Twitter at ten: Opportunity knocks for the brightest brands

It's ten years today since Jack Dorsey sent the first ever tweet, telling the world he was "just setting up my twttr".

Public relations professionals should prepare to tackle nanotechnology

Public relations professionals should prepare to tackle nanotechnology

Nanotechnology should not be avoided just because the social and ethical issues surrounding it are complicated.

The public is better at overseeing advocacy comms than state government

The public is better at overseeing advocacy comms than state government

While New York State is moving to regulate PR consultants in the state, the public has the ultimate say over whether their actions are acceptable.

Convergence is accelerating. Add skills, consolidate vendors

Convergence is accelerating. Add skills, consolidate vendors

The communications organization of the future needs to take shape right now. And that goes beyond a greater commitment to data and analytics, writes PulsePoint Group cofounder and principal Bob Feldman.

Strong culture is just as important as money in today's PR talent war

Strong culture is just as important as money in today's PR talent war

Talent recruitment and retention remains the single most problematic and debated topic in PR, especially in agencies.

How agency partners become true client counselors

How agency partners become true client counselors

Real insight cannot be garnered solely through the lens of advertising, but effective multi-platform strategies can help brands change the world.

The best CEOs can be the most unreasonable

The best CEOs can be the most unreasonable

Don Spetner explores the association between between C-suite brusqueness and effectiveness.

3 tactics to align communications pros and leaders before, during, and after a crisis

3 tactics to align communications pros and leaders before, during, and after a crisis

Preparing with, learning about, and educating organizational leaders is key to an efficient and effective crisis comms response, writes Cleveland Clinic executive director, corporate communications, Eileen Sheil.

Agencies, don't forget your homepages

Agencies, don't forget your homepages

Brands might be tempted to migrate to a social-only strategy, but for PR agencies there's still value in running a fully fledged website.

A solution in search of a problem: New York defines PR consultants as lobbyists

A solution in search of a problem: New York defines PR consultants as lobbyists

A look at New York's PR-as-lobbying guidelines through a legal lens.