Two college students on their week at the world's biggest marketing festival in the South of France.
No longer are CCOs and agency bosses afterthoughts in marketing and communications -- they are key to reputation and business strategies of all types.
Weber Shandwick's president exhorts the PR industry to look beyond pure score-keeping at Cannes and instead celebrate its ability to stimulate creativity and great ideas.
Getting many PR professionals comfortable with measurement isn't easy, but progress is being made.
When Twitter was launched in 2006, text on the net was the next Big Thing. Its quick and instantaneous 140-character limit enabled fast-track access to a wide variety of information.
If power is inherently evil, does that mean that public relations itself is an unethical practice? Not if PR practitioners are trained in ethical thinking.
When people interact with your brand or content, make sure they're coming away with the right story in mind.
The Summer Olympic Games will have a transformative effect on Brazil and bring a new level of understanding and appreciation of this amazing country to the rest of the world, says Bridgestone's communications leader for the Americas.
Consumers are more curious than ever about the ingredients in the foods they purchase, not to mention where they're sourced.
Just measuring pageviews won't tell you the whole story of how well a piece of content is doing.
To mark the death of the legend Muhammad Ali, we republish the chairman and founder of BMB's heroes piece from Campaign's series on people who inspired and influenced adland's great and good.
PR veteran Alan Taylor remembers hanging with Muhammad Ali - then Cassius Clay - in the 60s and publicizing his iconic world-title fight with Sonny Liston.
PulsePoint Group's Bob Feldman continues his analysis of the agency search and selection process. He has both good news and bad.
Diverse staffing at all levels makes bottom-line, creative, and, ultimately, common sense.
Health insurance marketplace Access Health CT's CEO, Jim Wadleigh, on making a health exchange work.
The concept is simple: most of the urgent things on our list are actually not so important to us.
Eileen Sheil, executive director of corporate communications, Cleveland Clinic, on why a comms team and strategy is integral to the patient experience in healthcare.
Influencers are making money - a lot of money. But if they want that to continue, they're going to have to make better, more authentic content.
If you want to catch a fish, think like a fish - or think like a journalist to catch a journalist's attention and reel in the story you seek.
With the ever-expanding role of social media and the Internet, negative reviews can spread virtually unchecked. Here's how you can fight back.