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Seven lessons for communicators in the #IceBucketChallenge

Seven lessons for communicators in the #IceBucketChallenge

The #IceBucketChallenge has turned into a social media snowball. It's gaining tremendous traction - more than $15 million in donations to date, according to Time, and 1.2 million videos on Facebook and counting.

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Fuhrman-Kestler: The case for slacktivism

Fuhrman-Kestler: The case for slacktivism

Slacktivism critics will say Ice Bucket Challenge celebrity videos are the most egregious examples of attention-seeking hidden behind a cause. I disagree completely.

Singer: Effective comms strategies rise from DC dysfunction

Singer: Effective comms strategies rise from DC dysfunction

Despite public hostility toward their job performance, an examination of each party's PR tactics offers some valuable lessons.

#C2 Miami: A new way to network

#C2 Miami: A new way to network

What you missed at ColorComm: Women of Color in Communications

Koneschusky: CDC, Emory score high marks for Ebola crisis comms

Koneschusky: CDC, Emory score high marks for Ebola crisis comms

CDC and Emory University officials expertly handled communications around the Ebola crisis. Their command of the media bodes well for the more daunting task at hand - controlling the actual virus.

T-Mobile CEO's Twitter rant demonstrates authenticity

T-Mobile CEO's Twitter rant demonstrates authenticity

Corporate chief executives occasionally lash out in calculated, public campaigns against negative press coverage, activist investors, and regulators. But it's rare to see them confronting their direct competitor.

Woodall: The top 10 content types for today's online newsroom

Woodall: The top 10 content types for today's online newsroom

After utilizing search engines, reporters then focus their attention on two primary destinations: the company website and the online newsroom.

Lasky: Updating social media policies: the letter and spirit of the law

Lasky: Updating social media policies: the letter and spirit of the law

An updated and robust social media and blogging policy can help ensure a firm reaps the rewards of its employees' engagement activity without succumbing to unintended - and unwarranted - risks.

Customer feedback like you've never "seen" before

Customer feedback like you've never "seen" before

Yelp is adding video options to its reviews of businesses of all shapes and sizes.

Summer of sports imbues issue as we celebrate the MVPs of comms

Summer of sports imbues issue as we celebrate the MVPs of comms

It is difficult to escape sports in this month's issue of PRWeek, which seems appropriate as memories of the best soccer World Cup slowly begin to fade.

Schulz: Notice the disruption in PR? Time to take a new approach

Schulz: Notice the disruption in PR? Time to take a new approach

To drive our clients and our industry, it is time to acknowledge this disruption and adopt new approaches.

Big Idea: Susan Frech, Social Media Link

Big Idea: Susan Frech, Social Media Link

Susan Frech, CEO, Social Media Link, advises brands to let consumer advocates lead social conversations.

World Cup: An observer's guide to real-time marketing

World Cup: An observer's guide to real-time marketing

This summer's soccer World Cup in Brazil was the perfect proving ground for brands to show off their social marketing chops.

Wong: Content and creativity dominate Cannes buzz

Wong: Content and creativity dominate Cannes buzz

Cannes Lions may be over, but the buzz continues to build as marketers head home and apply what they have learned.

Management by anecdote

Management by anecdote

I've seen some terrific executives in my company derailed by an offhand comment in a conference room.

Pitching and briefing the media from Israel during wartime

Pitching and briefing the media from Israel during wartime

An Israel-based agency executive explains how he and his team keep their focus amid the air-raid sirens and other wartime inconveniences.

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