This new form of AI won't be a substitute for our own brain power, but rather a form of social adjacent intelligence to help us respond and post faster, funnier, smarter, more relevant, pithier, and more effectively.
No matter how bizarre, brands must be ready for anything.
Cision communications director Stacey Miller and Heath Fradkoff, the principal and founder of Ward 6 Marketing, square off over whether the world's biggest technology company needs a Twitter account.
Trade in your power suit for a pair of jeans. There are many benefits to working for a startup that don't exist in established businesses.
Liberty Media, the US-based media group, is very close to finalising the multibillion-dollar purchase of the Formula 1 motor-racing series.
It's a time for boundaries to be broken and technology to be redefined. In short, it's time for the launch of the new iPhone 7.
Ryan Lochte's Brazilian saga offers valuable lessons in managing tensions between PR and legal concerns in a mutually beneficial way when crisis strikes.
The activist investor phenomenon is here to stay: Owen Walker pulls out three lessons for PR pros from the boardroom bust-ups and dumped CEOs profiled in his new book on activist investing.
Fitzroy Communications' Lucas van Praag, the former comms chief for Goldman Sachs, weighs in on the three types of advisers. Be a Sage, not a Cicero.
Marketers and PR agencies should closely review the FAQs, in addition to recent enforcement actions, before engaging in online influencer campaigns.
It's the quieter, less flashy sister in the communications function that can be the silver bullet to building business acumen, having an influential voice, and inspiring strategic thinking.
Marketing is full of labels, but few are more resilient than the two that seem to define PR: consumer and corporate.
Watching breakfast news recently, there was yet another story about Apple refusing to unblock the computer of a deceased person, causing a huge amount of grief to his distraught family.
The Cleveland Clinic isn't a partisan organization, but it took advantage of the Republican National Convention to drive coverage.
For a sporting event still reeling from doping allegations, the last thing the Olympics needed was more negative coverage.
They say three's a crowd and sometimes it feels like the phrase was intended for PR and comms professionals who sit in on media interviews.
The Olympics begin today in Rio, the first time that the Games have been hosted in South America.
Emirates reputation, as an airline, has always enjoyed strong customer trust, but yesterday's Boeing 777 crash has shown that even the biggest brands can face a potential PR crisis.
When I read Saatchi & Saatchi's executive chairman Kevin Roberts' comments on diversity, I was at first shocked, then horrified, then angry and then very, very sad.
Change is difficult and can sometimes feel like a large rodent is lodged in an organization's throat.