Success in the first round comes from doing the basics really well.
Throughout my career I've been taught new things that save time, decrease stress, and preserve dignity. I'm grateful for all of them, and I try really hard to give young people a break when they make stupid mistakes.
A recent class-action settlement by Staples is a reminder to PR firms to make sure clients' rewards programs are on the up-and-up.
As some of the world's superpowers take a more nationalistic approach and their societies become more divided, global businesses are facing entirely new comms challenges.
Brand films are still in their infancy and have yet to really be defined. Are they merely glorified commercials? Or a vehicle for a brand to get a specific message out that it wouldn't be able to in traditional advertising? The question is leaving some viewers confused.
David Beckham and his advisers have been left reeling after the release of 18.6 million emails and documents obtained from the servers of Doyen Sports, the agency responsible for running the ex-footballer's PR machine.
Cleveland Clinic was one organization that had to spring into action after one of its doctors was denied entry to the U.S.
The chief executive of an agency with offices in London and New York says it's time for PR pros to get out of their trans-Atlantic bubble.
Executive orders usually make for great PR opportunities. However, President Trump's order banning travel from seven countries does the opposite for the U.S.
It's not too late to get in the game.
As President Donald Trump demonstrates a new attitude to global trade, presaging an era of protectionism and isolationism, businesses must avoid the temptation to stray from their core culture and values.
When you face a decision with ethical implications, do you go with your gut? If so, there's a more reliable alternative.
Chevron's GM of public affairs, Dave Samson, outlines what PR professionals can learn from the Trump election campaign and also provides a few tips on inclusive communications.
"My CEO is worried what will happen if our company or brands get caught in President Trump's Twitter crosshairs - how should we prepare for such a scenario?"
Great directors earn their reputations one project at a time--the next one could expand it or ruin it, writes the chief creative officer and co-head of CAA Marketing.
'Game changer' is a pointless phrase. It litters press release headlines every day, but it doesn't really tell you anything.
Business has the opportunity and obligation to advance critical social and environmental issues--and the momentum is undeniable
In sharp contrast, the consultancies that are moving onto the turf of traditional holding companies are making their presence felt.
What Davos has to do to survive in a populist world.
Knowing your client's audience may seem easy, but how to reach that audience in today's crowded media can be the hard part.