CDC and Emory University officials expertly handled communications around the Ebola crisis. Their command of the media bodes well for the more daunting task at hand - controlling the actual virus.1 comment
The #IceBucketChallenge has turned into a social media snowball. It's gaining tremendous traction - more than $15 million in donations to date, according to Time, and 1.2 million videos on Facebook and counting.
Despite public hostility toward their job performance, an examination of each party's PR tactics offers some valuable lessons.
What you missed at ColorComm: Women of Color in Communications
Corporate chief executives occasionally lash out in calculated, public campaigns against negative press coverage, activist investors, and regulators. But it's rare to see them confronting their direct competitor.
After utilizing search engines, reporters then focus their attention on two primary destinations: the company website and the online newsroom.
An updated and robust social media and blogging policy can help ensure a firm reaps the rewards of its employees' engagement activity without succumbing to unintended - and unwarranted - risks.
Yelp is adding video options to its reviews of businesses of all shapes and sizes.
It is difficult to escape sports in this month's issue of PRWeek, which seems appropriate as memories of the best soccer World Cup slowly begin to fade.
To drive our clients and our industry, it is time to acknowledge this disruption and adopt new approaches.
Susan Frech, CEO, Social Media Link, advises brands to let consumer advocates lead social conversations.
This summer's soccer World Cup in Brazil was the perfect proving ground for brands to show off their social marketing chops.
Cannes Lions may be over, but the buzz continues to build as marketers head home and apply what they have learned.
I've seen some terrific executives in my company derailed by an offhand comment in a conference room.
An Israel-based agency executive explains how he and his team keep their focus amid the air-raid sirens and other wartime inconveniences.
Even the white lie, intended to cause no real harm, can damage the credibility of the PR profession, says University of South Carolina's Shannon Bowen.