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Don't put all Millennials in the same box

Don't put all Millennials in the same box

Millennials are not a homogenous group of individuals, so a one-size-fits-all marcomms approach won't work.

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FitzPatrick: How Johnson & Johnson is deepening trust

FitzPatrick: How Johnson & Johnson is deepening trust

In place of reputation management, companies are being challenged to move to a more meaningful kind of engagement: trust.

An Englishman in Illinois: The challenges for new McDonald's boss Steve Easterbrook

An Englishman in Illinois: The challenges for new McDonald's boss Steve Easterbrook

Allyson Stewart-Allen, chief executive of International Marketing Partners London, explores the task ahead for the new McDonald's chief executive.

Sharing ensures the entire industry stays healthy

Sharing ensures the entire industry stays healthy

It's so important to get out of the office and learn from your peers - share best practices, discuss real issues, and borrow ideas.

How Philadelphia's mayor bungled the Amtrak crisis response

How Philadelphia's mayor bungled the Amtrak crisis response

Philadelphia Mayor Michael Nutter started out strong in his first press conference after last Tuesday night's Amtrak crash, but things unraveled from there.

Life after 'Mad Men:' The rise of women in agencies

Life after 'Mad Men:' The rise of women in agencies

Iris' CMO for the Americas searches for the real-life Peggy Olson.

The good news or bad news first debate

The good news or bad news first debate

It's an age-old decision for communicators and leaders: do you deliver the good news or the bad news first? Well, the answer may lie in research done on colonoscopies.

Three tips for helping your boss avoid a Twitter disaster

Three tips for helping your boss avoid a Twitter disaster

How executives should communicate in a world where a 140-character tweet can be as influential as '60 Minutes.'

You are responsible for your affiliates' actions

You are responsible for your affiliates' actions

A recent federal court decision establishes that affiliate networks can - and will - be held responsible for the acts of their affiliates even if they do not create the content used by the affiliates.

Your next crisis will be live-streamed. How to get ready

Your next crisis will be live-streamed. How to get ready

Live-streaming took center stage in Baltimore, Ferguson, New York, and Cleveland as hot-button issues exploded. Here are five ways to get ready for when your client has to deal with it.

Working responsibly versus simply working

Working responsibly versus simply working

You should always be thinking about yourself not simply as someone a client is paying for specific services, but as an extension of the team guiding that company.

How to turn tough topics for women into trending topics

How to turn tough topics for women into trending topics

No matter how unapproachable the topic - body odor, sex, finance - our job as marketers is getting people to talk.

Welcome to the world of disruption

Welcome to the world of disruption

My parents unwittingly trained me to work in senior management. It certainly wasn't by design.

Shared control is the future of PR

Shared control is the future of PR

To make publics care about your social media efforts, you must give them some power in what is going on. They need input, voice, and a feeling their say is incorporated into organizational policy.

How the Digital Content NewFronts have already changed PR

How the Digital Content NewFronts have already changed PR

For one, they've created a new category of communications: m-to-m.

Why Starbucks' Race Together and other risky campaigns are long-term wins

Why Starbucks' Race Together and other risky campaigns are long-term wins

The short answer: the public is smarter than the media sometimes.

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