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Five ways police can use comms to strengthen bonds with cities

Five ways police can use comms to strengthen bonds with cities

The relationship between police and community must be based on trust and accountability. To achieve that goal, effective and frequent communication is required in both good times and in bad.

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Perlut: Sony's lost reputational opportunity

Perlut: Sony's lost reputational opportunity

Sony whiffed on a chance to find the silver linings in the cyberattack against it last month.

Heeding the call of social unrest

Heeding the call of social unrest

The events in Ferguson, MO, and Staten Island, NY, in recent weeks can be a lesson to us all that we are at pivot points for how we choose to engage in the "uncomfortable" diversity issues.

What the Cuba policy shift means, and doesn't mean, for comms and advertising

What the Cuba policy shift means, and doesn't mean, for comms and advertising

Does the US government's shift in Cuba policy mean the island nation is ready for a robust advertising and communications industry? Not so fast, says Burson-Marsteller's Ramiro Prudencio.

Sheil: A cottage industry no more

Sheil: A cottage industry no more

Healthcare has been an industry in which every hospital stands alone, but now each must find the right partners to meet strategic goals to position them for future growth, writes Cleveland Clinic's Eileen Sheil.

Three lessons for brands from Bill Cosby's fall from grace

Three lessons for brands from Bill Cosby's fall from grace

"Bill Cosby is a rapist" was the infamous phrase spoken by comedian Hannibal Buress that sparked a media firestorm, forever tarnishing the legacy and reputation of one of America's most admired celebrities.

Passing the final exam after failing midterms

Passing the final exam after failing midterms

The winning combination of a strong grassroots campaign, supplemented by an aggressive digital, social media, and advertising initiative will be crucial to victory in 2016.

Why PR in HK is different from PR in China

Why PR in HK is different from PR in China

International companies that want to do PR in China and Hong Kong often overlook the fact that these two markets are very different from each other. Not just historically, in size, population and economy, but also in how the media operates.

The 20 dos and don'ts of pitching

The 20 dos and don'ts of pitching

Having worked in-house for three years now, it has been a while since I've attended an agency pitch.

True employee satisfaction is about more than optics and compensation

True employee satisfaction is about more than optics and compensation

Optics matter and they are of particular interest this month as PRWeek names our Best Places to Work 2014.

H+K's Coates: It's time PR elevated the needs of its employees

H+K's Coates: It's time PR elevated the needs of its employees

One challenge the PR industry has consistently failed to address is its high staff turnover rates.

When perception matters in the corporate PR world

When perception matters in the corporate PR world

What happened when my colleague forgot to pay attention to the optics

Benefit of smiling employees goes well beyond face value

Benefit of smiling employees goes well beyond face value

Promotional campaigns have evolved so much I expect brilliance.

McGruff hasn't lost his bite in keeping crime prevention top of mind

McGruff hasn't lost his bite in keeping crime prevention top of mind

After 30 years, we're still finding fresh ways to share the information people need to make the right personal safety choices.

Hogan: Tried-and-tested PR approach helps shape new cannabis sector

Hogan: Tried-and-tested PR approach helps shape new cannabis sector

As cannabis continues to go mainstream, so does the industry’s approach to public and government relations.

Why PR leaders failed in everything to do with Ferguson

Why PR leaders failed in everything to do with Ferguson

Communications professionals never seem to miss an opportunity to weigh in on social issues, so why is this situation different?

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