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If we Cannes do it, then you Cannes do it

If we Cannes do it, then you Cannes do it

Two college students on their week at the world's biggest marketing festival in the South of France.

Leadership styles of this year's power players are well worth studying

Leadership styles of this year's power players are well worth studying

No longer are CCOs and agency bosses afterthoughts in marketing and communications -- they are key to reputation and business strategies of all types.

Listening to the Lions

Listening to the Lions

Weber Shandwick's president exhorts the PR industry to look beyond pure score-keeping at Cannes and instead celebrate its ability to stimulate creativity and great ideas.

Moving measurement forward

Moving measurement forward

Getting many PR professionals comfortable with measurement isn't easy, but progress is being made.

Twitter is dead. Long live Snapchat?

Twitter is dead. Long live Snapchat?

When Twitter was launched in 2006, text on the net was the next Big Thing. Its quick and instantaneous 140-character limit enabled fast-track access to a wide variety of information.

Is PR ethical? Only when its practitioners are

Is PR ethical? Only when its practitioners are

If power is inherently evil, does that mean that public relations itself is an unethical practice? Not if PR practitioners are trained in ethical thinking.

Storytelling is important for everyone, not just marketers

Storytelling is important for everyone, not just marketers

When people interact with your brand or content, make sure they're coming away with the right story in mind.

Bridgestone's Oakley: Brazil ready to outshine negative headlines at Summer Games

Bridgestone's Oakley: Brazil ready to outshine negative headlines at Summer Games

The Summer Olympic Games will have a transformative effect on Brazil and bring a new level of understanding and appreciation of this amazing country to the rest of the world, says Bridgestone's communications leader for the Americas.

What the new nutrition facts label means for CPG brands

What the new nutrition facts label means for CPG brands

Consumers are more curious than ever about the ingredients in the foods they purchase, not to mention where they're sourced.

When you change your content, change your measurements

When you change your content, change your measurements

Just measuring pageviews won't tell you the whole story of how well a piece of content is doing.

Heroes: Muhammad Ali by Trevor Beattie

Heroes: Muhammad Ali by Trevor Beattie

To mark the death of the legend Muhammad Ali, we republish the chairman and founder of BMB's heroes piece from Campaign's series on people who inspired and influenced adland's great and good.

Handling PR for The Greatest

Handling PR for The Greatest

PR veteran Alan Taylor remembers hanging with Muhammad Ali - then Cassius Clay - in the 60s and publicizing his iconic world-title fight with Sonny Liston.

7 ways to fix the agency search, selection process, from a client's point of view

7 ways to fix the agency search, selection process, from a client's point of view

PulsePoint Group's Bob Feldman continues his analysis of the agency search and selection process. He has both good news and bad.

Diversity and inclusion in PR: The world won't wait for us

Diversity and inclusion in PR: The world won't wait for us

Diverse staffing at all levels makes bottom-line, creative, and, ultimately, common sense.

Why Connecticut's healthcare exchange is a national blueprint for success

Why Connecticut's healthcare exchange is a national blueprint for success

Health insurance marketplace Access Health CT's CEO, Jim Wadleigh, on making a health exchange work.

Urgent, but not important

Urgent, but not important

The concept is simple: most of the urgent things on our list are actually not so important to us.

Affecting patients through effective communications with new technology

Affecting patients through effective communications with new technology

Eileen Sheil, executive director of corporate communications, Cleveland Clinic, on why a comms team and strategy is integral to the patient experience in healthcare.

Will influencers kill the golden goose?

Will influencers kill the golden goose?

Influencers are making money - a lot of money. But if they want that to continue, they're going to have to make better, more authentic content.

Building an agile healthcare media machine

Building an agile healthcare media machine

If you want to catch a fish, think like a fish - or think like a journalist to catch a journalist's attention and reel in the story you seek.

4 PR and legal strategies and tactics to battle online defamation

4 PR and legal strategies and tactics to battle online defamation

With the ever-expanding role of social media and the Internet, negative reviews can spread virtually unchecked. Here's how you can fight back.