In 1988, PR legend Harold Burson led a PR working party on the behest of President Reagan to forge relations with the Soviet Union. Is it time for PR to step up to the plate again in the cause of international peace, this time to help defeat ISIS?1 comment
Beyond getting a new CEO ready is the chance to help them understand that the company itself is under intense scrutiny from stakeholders.
Today's PR students have expectations and numerous solid ideas that will positively impact all levels of a company.
When pool-owning parents were asked about the risks of drowning to children, many seemed disconnected from the danger.
Twitter is alive and well - and being used for long-form content.
We're all advised to manage our own careers. A deeper understanding of the Hay Job Evaluation System is one focused, substantive way to do that.
Belkin CMO Kieran Hannon believes smarthome marketing should focus on consumer benefits, not tech jargon.
In this disrupt-or-be-disrupted world, no one can afford to ignore the culture of innovation.
Film has a uniquely powerful ubiquity within human culture. Material MD Gillian McCormack looks at Hollywood and the stories it tells to gauge what resonates with audiences around the world.
A quick search of the executive pages of major PR firms finds little diversity at the top.
Organizations need to put less focus on being nice about what diversity and inclusion mean and more focus on being real about what it will take to achieve it.
Three ways women can advance to the top of the PR ladder.
If anything, aspiring PR professionals should work to develop their writing skills even more, argues MindSHIFT's Richard Young.
The two professions have much in common, but making the move from one to the other is far from easy, says one recent convert.
Parents are not the only ones confused. Some physicians have added to the fury and misunderstanding of the facts.
Global brands should embrace three key themes from the World Economic Forum.
Every presidential campaign has a theme. These candidates will very soon have to figure out how they want to define themselves before their opponents do it for them.
Many predicted the decline of earned media five years ago. Instead the opposite has happened - it's become a cornerstone of integrated marketing.
Get to the point - and five other things to keep in mind when writing press releases.