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How brands can 'go live' responsibly

How brands can 'go live' responsibly

Five pointers for brand managers before publishing live content on social media.

How Theresa May is using her US Vogue fashion shoot to open up to a new audience

How Theresa May is using her US Vogue fashion shoot to open up to a new audience

The way in which women dress is regularly subject to intense scrutiny with judgements and assumptions being made about an outfit choice rather than ability.

Taking equity in clients in exchange for providing PR services

Taking equity in clients in exchange for providing PR services

This article discusses important factors PR firms should consider when deciding whether or not to take equity in their clients and what form to take.

SXSW 2017: Three ways comms can help us keep pace with technological change

SXSW 2017: Three ways comms can help us keep pace with technological change

At SXSW 2017, the annual Texas music and tech conference, an emerging theme was being repeated across panels, debated over dinner and shouted over the blare of live music at 2am - technological innovation is not enough by itself.

Words matter: The case for credibility and trust in the age of fake news

Words matter: The case for credibility and trust in the age of fake news

Now more than ever, communications counselors must not avoid being the bearer of bad news.

Why framing your message matters

Why framing your message matters

Five concepts that communications pros should know to strengthen their effectiveness.

Why SXSW Interactive needs a name change

Why SXSW Interactive needs a name change

Twenty years is enough. It's time for SXSW Immersive, writes OMD's chief digital and innovation officer.

We all need to be diversity champions

We all need to be diversity champions

Pat Ford, 2016 Diversity Distinction in PR Awards winner, underscores the opportunity all in the industry have to move the needle on diversity and inclusion

Comms has an important role fighting sexual harassment in the workplace

Comms has an important role fighting sexual harassment in the workplace

Communications professionals can create a culture in which a "hostile environment" - proof of which would allow a plaintiff to prevail - cannot take hold.

From SXSW: Technology is ready for primetime in healthcare

From SXSW: Technology is ready for primetime in healthcare

But how can you harness it to improve your brand's value to doctors and patients?

Teaching ethics is crucial to teaching PR leadership

Teaching ethics is crucial to teaching PR leadership

Leadership and ethics are forever intertwined, inseparable from one another.

How Big Pharma can recover its lost luster

How Big Pharma can recover its lost luster

The pharmaceutical industry's cardinal sin is the perception that it cares about profits instead of people. Here are four ways it can change that perception.

Hold the wheatgrass smoothies: International Women's Day is a reminder that PR is far from perfect

Hold the wheatgrass smoothies: International Women's Day is a reminder that PR is far from perfect

I am a feminist. How did this happen? I could drop the usual clich├ęs about being the father of two young girls and living in a house full of women.

How business must communicate in the age of Twitter and fake news

How business must communicate in the age of Twitter and fake news

For one, remember the Boy Scout's Oath.

It's time for everyone to get behind the fight against fake news

It's time for everyone to get behind the fight against fake news

Everyone has a role to play - most of all the reader.

The night Donald Trump became President Trump

The night Donald Trump became President Trump

Where Trump hit and missed in his nationally televised address.

Salaries in PR: When change is real, it pays to change right along with it

Salaries in PR: When change is real, it pays to change right along with it

This year, the median salary of men with more than five years of experience is $135,000, compared to women at $95,000.

What responsibility does PR have to the dying media?

What responsibility does PR have to the dying media?

More than boring product pitches and self-promotional op-eds.

What it really means to embrace diversity

What it really means to embrace diversity

Let's be real. While some companies do a phenomenal job and have created standards and best practices, diversity can be overwhelming for many organizations.

The Oscars platform will be highly political but is the risk for brands worth it?

The Oscars platform will be highly political but is the risk for brands worth it?

Award season is upon us. The politicians have had their platforms, used their channels, abused each other and indeed their social media accounts. Now it is the turn of the artists; the most democratically elected of public figures.