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Pitching and briefing the media from Israel during wartime

Pitching and briefing the media from Israel during wartime

An Israel-based agency executive explains how he and his team keep their focus amid the air-raid sirens and other wartime inconveniences.

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Schulz: Notice the disruption in PR? Time to take a new approach

Schulz: Notice the disruption in PR? Time to take a new approach

To drive our clients and our industry, it is time to acknowledge this disruption and adopt new approaches.

Big Idea: Susan Frech, Social Media Link

Big Idea: Susan Frech, Social Media Link

Susan Frech, CEO, Social Media Link, advises brands to let consumer advocates lead social conversations.

World Cup: An observer's guide to real-time marketing

World Cup: An observer's guide to real-time marketing

This summer's soccer World Cup in Brazil was the perfect proving ground for brands to show off their social marketing chops.

Wong: Content and creativity dominate Cannes buzz

Wong: Content and creativity dominate Cannes buzz

Cannes Lions may be over, but the buzz continues to build as marketers head home and apply what they have learned.

Bowen: White lies have dark consequences

Bowen: White lies have dark consequences

Even the white lie, intended to cause no real harm, can damage the credibility of the PR profession, says University of South Carolina's Shannon Bowen.

Is this a terminal crisis for Malaysia Airlines?

Is this a terminal crisis for Malaysia Airlines?

It depends how much trust passengers will continue to have on the brand.

The real legacy of the World Cup in Brazil

The real legacy of the World Cup in Brazil

Why popular misconceptions about Brazil were not realized in the recent World Cup, what its implications are for the country's upcoming presidential elections, and how "Brazil will be just fine."

Feldman: To get to the top of PR, get out of PR

Feldman: To get to the top of PR, get out of PR

Here's a piece of career advice: get out of this business, writes PulsePoint Group's Bob Feldman.

Hit or Miss? Airbnb reveals new branding to the world

Hit or Miss? Airbnb reveals new branding to the world

Airbnb, the short-term accommodation businesss, updated its brand identity this week and introduced a new logo that it named the Bélo, "the universal symbol of belonging".

Tannen: Ethical behavior a critical factor in corporate reputation

Tannen: Ethical behavior a critical factor in corporate reputation

Money managers say they are prioritizing ethics. Why? Because they can save valuable time and money and lead to more customers.

Fuhrman-Kestler: Latest FDA guidance reveals clearer roadmap for pharma's use of social media

Fuhrman-Kestler: Latest FDA guidance reveals clearer roadmap for pharma's use of social media

Decoding the most recent FDA guidelines for the use of social media by pharma companies.

Valdes-Fauli: Six ways LeBron James mastered the game of communications

Valdes-Fauli: Six ways LeBron James mastered the game of communications

A Miami agency leader, and Heat season ticket holder, explains why LeBron James made all the right moves when he announced he was rejoining the Cleveland Cavaliers.

Smith: Cultural intelligence makes the world - and workplace - go round

Smith: Cultural intelligence makes the world - and workplace - go round

As multinational corporations increasingly invest in emerging economies, it is critical companies have a strategy to build organizational cultural intelligence, writes Latraviette Smith.

Stanton: Prescribing the right communications treatment when illness strikes the CEO

Stanton: Prescribing the right communications treatment when illness strikes the CEO

Some leaders may reflexively argue that health issues should remain in the personal domain. While understandable, that's an unrealistic proposition in today's world.

Power players set the bar even higher for PR's next generation

Power players set the bar even higher for PR's next generation

Seven years may not seem like a long time, but in terms of what is being accomplished by those at the leading edge of the industry, it is light years.

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