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A dozen tips for agencies pitching business

A dozen tips for agencies pitching business

Success in the first round comes from doing the basics really well.

Spetner: Cut your young staffers around the office a break already

Spetner: Cut your young staffers around the office a break already

Throughout my career I've been taught new things that save time, decrease stress, and preserve dignity. I'm grateful for all of them, and I try really hard to give young people a break when they make stupid mistakes.

Beware of lawsuits arising from deceptive rewards programs

Beware of lawsuits arising from deceptive rewards programs

A recent class-action settlement by Staples is a reminder to PR firms to make sure clients' rewards programs are on the up-and-up.

Can businesses adapt their comms to the rise of nationalism?

Can businesses adapt their comms to the rise of nationalism?

As some of the world's superpowers take a more nationalistic approach and their societies become more divided, global businesses are facing entirely new comms challenges.

Are brand films confusing Average Joe consumers?

Are brand films confusing Average Joe consumers?

Brand films are still in their infancy and have yet to really be defined. Are they merely glorified commercials? Or a vehicle for a brand to get a specific message out that it wouldn't be able to in traditional advertising? The question is leaving some viewers confused.

Brand Beckham tarnished by leak of emails between him and his publicist - a legal perspective

Brand Beckham tarnished by leak of emails between him and his publicist - a legal perspective

David Beckham and his advisers have been left reeling after the release of 18.6 million emails and documents obtained from the servers of Doyen Sports, the agency responsible for running the ex-footballer's PR machine.

Travel ban illustrates demands of never-ending media cycle

Travel ban illustrates demands of never-ending media cycle

Cleveland Clinic was one organization that had to spring into action after one of its doctors was denied entry to the U.S.

How PR should respond to Trump and Brexit: Get out of London and New York

How PR should respond to Trump and Brexit: Get out of London and New York

The chief executive of an agency with offices in London and New York says it's time for PR pros to get out of their trans-Atlantic bubble.

A great photo op - but at what cost?

A great photo op - but at what cost?

Executive orders usually make for great PR opportunities. However, President Trump's order banning travel from seven countries does the opposite for the U.S.

The 6 key plays you need in your comms playbook for the big game

The 6 key plays you need in your comms playbook for the big game

It's not too late to get in the game.

What 'America First' means for corporations

What 'America First' means for corporations

As President Donald Trump demonstrates a new attitude to global trade, presaging an era of protectionism and isolationism, businesses must avoid the temptation to stray from their core culture and values.

PR decisions require more than gut instincts

PR decisions require more than gut instincts

When you face a decision with ethical implications, do you go with your gut? If so, there's a more reliable alternative.

What Big Donald can teach Big Energy

What Big Donald can teach Big Energy

Chevron's GM of public affairs, Dave Samson, outlines what PR professionals can learn from the Trump election campaign and also provides a few tips on inclusive communications.

Ask Lucas...What should we do if Trump tweets about us?

Ask Lucas...What should we do if Trump tweets about us?

"My CEO is worried what will happen if our company or brands get caught in President Trump's Twitter crosshairs - how should we prepare for such a scenario?"

Working with directors: What's in a (big) name?

Working with directors: What's in a (big) name?

Great directors earn their reputations one project at a time--the next one could expand it or ruin it, writes the chief creative officer and co-head of CAA Marketing.

Why I hate use of the phrase 'game changer' in press releases

Why I hate use of the phrase 'game changer' in press releases

'Game changer' is a pointless phrase. It litters press release headlines every day, but it doesn't really tell you anything.

Why companies will take the lead on important issues in the Trump era

Why companies will take the lead on important issues in the Trump era

Business has the opportunity and obligation to advance critical social and environmental issues--and the momentum is undeniable

In Davos, PR firms are seen but not heard

In Davos, PR firms are seen but not heard

In sharp contrast, the consultancies that are moving onto the turf of traditional holding companies are making their presence felt.

The case for Davos

The case for Davos

What Davos has to do to survive in a populist world.

Is online versus print the new quality versus quantity?

Is online versus print the new quality versus quantity?

Knowing your client's audience may seem easy, but how to reach that audience in today's crowded media can be the hard part.