Why popular misconceptions about Brazil were not realized in the recent World Cup, what its implications are for the country's upcoming presidential elections, and how "Brazil will be just fine."
It depends how much trust passengers will continue to have on the brand.
Here's a piece of career advice: get out of this business, writes PulsePoint Group's Bob Feldman.
Airbnb, the short-term accommodation businesss, updated its brand identity this week and introduced a new logo that it named the Bélo, "the universal symbol of belonging".
Money managers say they are prioritizing ethics. Why? Because they can save valuable time and money and lead to more customers.
Decoding the most recent FDA guidelines for the use of social media by pharma companies.
A Miami agency leader, and Heat season ticket holder, explains why LeBron James made all the right moves when he announced he was rejoining the Cleveland Cavaliers.
As multinational corporations increasingly invest in emerging economies, it is critical companies have a strategy to build organizational cultural intelligence, writes Latraviette Smith.
Some leaders may reflexively argue that health issues should remain in the personal domain. While understandable, that's an unrealistic proposition in today's world.
Seven years may not seem like a long time, but in terms of what is being accomplished by those at the leading edge of the industry, it is light years.
Real engagement involves much more than just creating a hashtag.
I recently met an old friend, whom I had not seen in years.
The industry has struggled to connect actions to outcomes. But times are changing. Here is how an integrated PR strategy can accelerate content marketing success
In light of Walmart's decision to push back against The New York Times, Microsoft's Frank Shaw explains when his company uses owned media to rebut an outlet.
Sometimes, especially in healthcare, you need to be patient and persistent with your measurement initiatives.
On Tuesday, Microsoft's Exchange Online service went dark for the entire business day, preventing its users from sending or receiving email.