The relationship between police and community must be based on trust and accountability. To achieve that goal, effective and frequent communication is required in both good times and in bad.
Sony whiffed on a chance to find the silver linings in the cyberattack against it last month.
The events in Ferguson, MO, and Staten Island, NY, in recent weeks can be a lesson to us all that we are at pivot points for how we choose to engage in the "uncomfortable" diversity issues.
Does the US government's shift in Cuba policy mean the island nation is ready for a robust advertising and communications industry? Not so fast, says Burson-Marsteller's Ramiro Prudencio.
Healthcare has been an industry in which every hospital stands alone, but now each must find the right partners to meet strategic goals to position them for future growth, writes Cleveland Clinic's Eileen Sheil.
"Bill Cosby is a rapist" was the infamous phrase spoken by comedian Hannibal Buress that sparked a media firestorm, forever tarnishing the legacy and reputation of one of America's most admired celebrities.
The winning combination of a strong grassroots campaign, supplemented by an aggressive digital, social media, and advertising initiative will be crucial to victory in 2016.
International companies that want to do PR in China and Hong Kong often overlook the fact that these two markets are very different from each other. Not just historically, in size, population and economy, but also in how the media operates.
Having worked in-house for three years now, it has been a while since I've attended an agency pitch.
Optics matter and they are of particular interest this month as PRWeek names our Best Places to Work 2014.
One challenge the PR industry has consistently failed to address is its high staff turnover rates.
What happened when my colleague forgot to pay attention to the optics
Promotional campaigns have evolved so much I expect brilliance.
After 30 years, we're still finding fresh ways to share the information people need to make the right personal safety choices.
As cannabis continues to go mainstream, so does the industry’s approach to public and government relations.
Communications professionals never seem to miss an opportunity to weigh in on social issues, so why is this situation different?