Increasing efforts to regulate combined with an emerging trend for brands to stand for something purposeful heralds a new era for public affairs, argues Will Gilroy, communications director at the World Federation of Advertisers.
Connectability is corporate communications' answer to the transparency problem.
Congratulations to everyone on the list who has taken innovation another step further and inched the industry closer to a diverse future.
It's one of the trickiest questions of a career, and it's fraught with danger.
PR, marketing, social, and digital need to continue to focus on integrating strategies to foster the greatest business impact with measurable results.
With the spate of agency acquisitions in recent years, you might think making a deal is easy. Far from it.
Real-time is so much more than just a comms strategy; marketers should start to view it as a business model, says Lars Silberbauer, global social and search leader at Lego.
Tough choices are a part of life. And I’ve faced plenty. But some haunt me more than others.
Digital offerings should not render the physical experience meaningless, nor vice versa. In fact, each one should enhance and support the other.
As a service business, you don’t sell products – you sell time, so how and where time is invested throughout your agency plays a key role in its profitability.
In 2011, Walmart's Leslie Dach topped our Power List and this year, his successor Dan Bartlett repeated the feat and ascended to the top of the pile.
As PR firms continue to expand their content creation offerings, legal issues will arise in which most PR pros are not fully versed, but need to be. The following will serve as a helpful resource.
It's also more than just a buzzword.
The point of this column isn't to harp on about "why you should measure better," but to take a moment and reflect on why we do the things we do every day.
There are nearly 3 million recent college graduates looking to get a job this year. Here's how to stand out from the crowd.
In pursuing effectiveness, brands and agencies often disconnect creativity from the process - and marketing testing and measurement tools are partly to blame. This divide must be bridged, Wendy Clark argues.
After the new has become rather common, a new buzzword takes hold and replaces the old - often rather quickly.
A "no comment" can define an otherwise successful interview. Don't let it.
CEOs want the ability to see into the future from their communications advisers - to anticipate actions that have the potential to cause a corporate crisis.
With the events of the past couple of weeks, it is clear FIFA's reputation is in tatters, and the organisation has an enormous challenge ahead.