Views

Spielman: Find your own purpose-driven campaign amid the 24-7 bustle

Spielman: Find your own purpose-driven campaign amid the 24-7 bustle

Most working parents say it is difficult to balance the responsibilities of both work and family. The push and pull of the juggle is constant.

Weiner: Measuring how far we've come

Weiner: Measuring how far we've come

Today's PR challenges are magnified by volume, speed, and diversity. Research and measurement can help make sense of it all.

Four steps for Apple to regain the messaging high ground

Four steps for Apple to regain the messaging high ground

While there has been some damage to the trust we have in Apple, it is reparable.

Feldman: Lateral education is the new professional development

Feldman: Lateral education is the new professional development

Placing one or two of your stars outside your own managerial orbit may seem like it's asking too much, but if these folks rotate through other functions and then come back to communications, think how much more savvy and strategic your function will be.

Big Idea: Adidas' Jeremy Darlow

Big Idea: Adidas' Jeremy Darlow

Jeremy Darlow, head of brand and digital marketing, Adidas, says college recruitment is all about brand building.

Lowe: Red Cross initiatives at local level lead to successful efforts on a national scale

Lowe: Red Cross initiatives at local level lead to successful efforts on a national scale

While the American Red Cross is best known for blood collections and responding to disasters large and small, we are making a new push to save lives and reduce injuries by helping to prevent emergencies from occurring.

Blueprint for some old-school communications, great Scott

Blueprint for some old-school communications, great Scott

In today's age of tweets, pins, likes, and Vines, the good, old-fashioned speech - when delivered properly - remains among the most powerful communications vehicles.

Papay: Democratization of brands is the industry's new normal

Papay: Democratization of brands is the industry's new normal

We've democratized our brands with technology.

Ferguson saga underscores industry's diversity issues

Ferguson saga underscores industry's diversity issues

The ongoing events highlight the critical need for a deeper level of cultural competence and intelligence within PR agencies and the overall industry.

Pye: Want diversity results? Change your ways

Pye: Want diversity results? Change your ways

"If you always do what you always did, you always get what you always got," comedienne Moms Mabley once said.

Sheffer: Trade Labs helps GE make policy personal

Sheffer: Trade Labs helps GE make policy personal

The channels we use to communicate with our audiences and with each other have changed dramatically since I joined General Electric in 1999.

Reflecting feelings to solve problems

Reflecting feelings to solve problems

One of the most challenging aspects of PR is dealing with a pesky group of professionals called journalists.

Comms: a multi-purpose treatment for crisis scenarios

Comms: a multi-purpose treatment for crisis scenarios

The Ebola crisis reminds us that accurate, consistent information is crucial.

Fuhrman-Kestler: The case for slacktivism

Fuhrman-Kestler: The case for slacktivism

Slacktivism critics will say Ice Bucket Challenge celebrity videos are the most egregious examples of attention-seeking hidden behind a cause. I disagree completely.

Seven lessons for communicators in the #IceBucketChallenge

Seven lessons for communicators in the #IceBucketChallenge

The #IceBucketChallenge has turned into a social media snowball. It's gaining tremendous traction - more than $15 million in donations to date, according to Time, and 1.2 million videos on Facebook and counting.

Singer: Effective comms strategies rise from DC dysfunction

Singer: Effective comms strategies rise from DC dysfunction

Despite public hostility toward their job performance, an examination of each party's PR tactics offers some valuable lessons.

News by email...