Underpinning Africa's well-documented growth have been numerous important factors: oil, commodities, China and the fallout from the global crash in 2008. Of these, the most important are oil and China.
We saw the convergence of programmatic media buying and CRM in 2016. In 2017, we will see that go further.
In 1994, I was invited to the PR Seminar. It turned out to be the first of many.
The need for general leadership skills is stronger than ever given the complexity and inter-dependency of enterprise functions.
For all the talk about diversity, we have little to show for our efforts, writes the chief creative officer of FL+G.
So how did everyone-even Trump himself reportedly didn't like his chances-get the most over-polled event in human history so wrong? There are several clues in Edelman's most recent Trust Barometer report, published early in 2016.
In a time of rapid change and an ever-competitive landscape, staying the same is to fall behind.
Advertising didn't fail Hillary Clinton; Hillary Clinton failed advertising.
If politics as usual is a product, voters just made the decision to change brands.
Prince Harry's decision to rebuke sections of the British media for their coverage of his girlfriend's life and background is widely seen as a milestone moment in the relationship between the Royals and the Fourth Estate.
In the first iteration of this analysis, I spoke in an exhausted voice on the length of this campaign, the divisive nature of the rhetoric and the overwhelming sense of relief that the long, strange cartoon was finally over.
The PR agency world is lacking in its recruitment of disabled people. It should work to change that.
There's a difference between offering a solution to a problem and trying to profit off someone's negative self-image, writes the global chief creative officer of Publicis Health.
More than 50 years ago, Canadian communicator and modern philosopher Marshall McLuhan coined the phrase "the medium is the message," and, boy, has it ever held up.
Back in the day, influence was easily bought and I don't mean cash for questions.
Most people think of Reddit as the birthplace of keyboard warriors and the sort of NSFW viral content that could get you in trouble if you open it in front of your mum.
PR isn't just expanding into social and digital. Our skills as strategists, storytellers, and purveyors of influence can and should take PR in an infinite number of directions if we allow them to, if the communications challenge demands it, and if we have the opportunities.
The end of a presidency is a time for reflection on legacies and Barack Obama's Presidency has spanned the era when digital communications grew up.
After prepping its candidate, the team of communications professionals behind him or her sweats out debate night. It might look thrilling at home, but it's anything but fun for them.
Marketing to the LGBTQ community is pervasive today, in part due to last summer's Supreme Court ruling on marriage equality. But it didn't happen overnight.