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The real legacy of the World Cup in Brazil

The real legacy of the World Cup in Brazil

Why popular misconceptions about Brazil were not realized in the recent World Cup, what its implications are for the country's upcoming presidential elections, and how "Brazil will be just fine."

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Is this a terminal crisis for Malaysia Airlines?

Is this a terminal crisis for Malaysia Airlines?

It depends how much trust passengers will continue to have on the brand.

Feldman: To get to the top of PR, get out of PR

Feldman: To get to the top of PR, get out of PR

Here's a piece of career advice: get out of this business, writes PulsePoint Group's Bob Feldman.

Hit or Miss? Airbnb reveals new branding to the world

Hit or Miss? Airbnb reveals new branding to the world

Airbnb, the short-term accommodation businesss, updated its brand identity this week and introduced a new logo that it named the Bélo, "the universal symbol of belonging".

Tannen: Ethical behavior a critical factor in corporate reputation

Tannen: Ethical behavior a critical factor in corporate reputation

Money managers say they are prioritizing ethics. Why? Because they can save valuable time and money and lead to more customers.

Fuhrman-Kestler: Latest FDA guidance reveals clearer roadmap for pharma's use of social media

Fuhrman-Kestler: Latest FDA guidance reveals clearer roadmap for pharma's use of social media

Decoding the most recent FDA guidelines for the use of social media by pharma companies.

Valdes-Fauli: Six ways LeBron James mastered the game of communications

Valdes-Fauli: Six ways LeBron James mastered the game of communications

A Miami agency leader, and Heat season ticket holder, explains why LeBron James made all the right moves when he announced he was rejoining the Cleveland Cavaliers.

Smith: Cultural intelligence makes the world - and workplace - go round

Smith: Cultural intelligence makes the world - and workplace - go round

As multinational corporations increasingly invest in emerging economies, it is critical companies have a strategy to build organizational cultural intelligence, writes Latraviette Smith.

Stanton: Prescribing the right communications treatment when illness strikes the CEO

Stanton: Prescribing the right communications treatment when illness strikes the CEO

Some leaders may reflexively argue that health issues should remain in the personal domain. While understandable, that's an unrealistic proposition in today's world.

Power players set the bar even higher for PR's next generation

Power players set the bar even higher for PR's next generation

Seven years may not seem like a long time, but in terms of what is being accomplished by those at the leading edge of the industry, it is light years.

Langley: Engagement critical in fight against brandjackers

Langley: Engagement critical in fight against brandjackers

Real engagement involves much more than just creating a hashtag.

Opening the Rolodex

Opening the Rolodex

I recently met an old friend, whom I had not seen in years.

How can PR make content marketing successful?

How can PR make content marketing successful?

The industry has struggled to connect actions to outcomes. But times are changing. Here is how an integrated PR strategy can accelerate content marketing success

Shaw: When to punch back like Walmart, and when to step away from the keyboard

Shaw: When to punch back like Walmart, and when to step away from the keyboard

In light of Walmart's decision to push back against The New York Times, Microsoft's Frank Shaw explains when his company uses owned media to rebut an outlet.

Sheil: Making measurement work for you

Sheil: Making measurement work for you

Sometimes, especially in healthcare, you need to be patient and persistent with your measurement initiatives.

10 lessons from the Microsoft Exchange Online outage about handling a service disruption

10 lessons from the Microsoft Exchange Online outage about handling a service disruption

On Tuesday, Microsoft's Exchange Online service went dark for the entire business day, preventing its users from sending or receiving email.

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