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Boardroom decisions can often haunt PR pros

Boardroom decisions can often haunt PR pros

Tough choices are a part of life. And I’ve faced plenty. But some haunt me more than others.

Brick and mortar stores key to a brand's success. Just ask Bonobos or Warby Parker

Brick and mortar stores key to a brand's success. Just ask Bonobos or Warby Parker

Digital offerings should not render the physical experience meaningless, nor vice versa. In fact, each one should enhance and support the other.

Want greater profits at your agency? Then eliminate time-sucks

Want greater profits at your agency? Then eliminate time-sucks

As a service business, you don’t sell products – you sell time, so how and where time is invested throughout your agency plays a key role in its profitability.

A must-have checklist for content creators

A must-have checklist for content creators

As PR firms continue to expand their content creation offerings, legal issues will arise in which most PR pros are not fully versed, but need to be. The following will serve as a helpful resource.

Specht: Buzzword or not, engagement is here to stay

Specht: Buzzword or not, engagement is here to stay

It's also more than just a buzzword.

Mentors teach us a lot more than we realize

Mentors teach us a lot more than we realize

The point of this column isn't to harp on about "why you should measure better," but to take a moment and reflect on why we do the things we do every day.

10 tips for getting a job and getting ahead in communications

10 tips for getting a job and getting ahead in communications

There are nearly 3 million recent college graduates looking to get a job this year. Here's how to stand out from the crowd.

Coca-Cola's Wendy Clark on the 'artificial divide' between creativity and effectiveness

Coca-Cola's Wendy Clark on the 'artificial divide' between creativity and effectiveness

In pursuing effectiveness, brands and agencies often disconnect creativity from the process - and marketing testing and measurement tools are partly to blame. This divide must be bridged, Wendy Clark argues.

R.I.P. engagement: Popular PR buzzword bites the dust

R.I.P. engagement: Popular PR buzzword bites the dust

After the new has become rather common, a new buzzword takes hold and replaces the old - often rather quickly.

Why 'no comment' is no good

Why 'no comment' is no good

A "no comment" can define an otherwise successful interview. Don't let it.

Can your comms team predict the future? Because your CEO demands it

Can your comms team predict the future? Because your CEO demands it

CEOs want the ability to see into the future from their communications advisers - to anticipate actions that have the potential to cause a corporate crisis.

Eight ways FIFA can restore its tarnished reputation

Eight ways FIFA can restore its tarnished reputation

With the events of the past couple of weeks, it is clear FIFA's reputation is in tatters, and the organisation has an enormous challenge ahead.

Opinion: Why Nestle needs to smell the coffee in India

Opinion: Why Nestle needs to smell the coffee in India

Hiding behind corporatese and remaining nameless and faceless is not going to help Maggi this time; situation needs some 'instant' remedy

Four ways PR can help California through its record drought

Four ways PR can help California through its record drought

As California has done on other issues such as energy, healthcare, and education, the state has the opportunity to model a progressive problem-solving strategy.

TV’s Mad Men finished in perfect harmony: PRWeek is the real thing

TV’s Mad Men finished in perfect harmony: PRWeek is the real thing

Excuse the tortured analogy but, as PR pros head to France for Cannes Lions, Draper's fictional insight tells us something about today's communications landscape.

Autism advocacy group keeps issue in the spotlight after lighting it up blue

Autism advocacy group keeps issue in the spotlight after lighting it up blue

Millions of people participated in Light It Up Blue, an international, grassroots movement to raise awareness and drive action for the global autism community.

Under pressure? Then take a breath

Under pressure? Then take a breath

The more aware - or mindful - I am of my reactions, the clearer I can be in my decision-making.

Cripps: Time for true PR leaders to seek solution to diversity issue

Cripps: Time for true PR leaders to seek solution to diversity issue

After years of talking about diversity and inclusion, of holding career fairs and summits, we still haven't created an industry that reflects the makeup of America's population.

Fueling diversity efforts with the innovation of marketing

Fueling diversity efforts with the innovation of marketing

A brand must succeed in consistently fulfilling its promise to consumers across all points of interaction. The same holds true for employees and diversity and inclusion strategies and practices.

FitzPatrick: How Johnson & Johnson is deepening trust

FitzPatrick: How Johnson & Johnson is deepening trust

In place of reputation management, companies are being challenged to move to a more meaningful kind of engagement: trust.

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