A brand must succeed in consistently fulfilling its promise to consumers across all points of interaction. The same holds true for employees and diversity and inclusion strategies and practices.
In place of reputation management, companies are being challenged to move to a more meaningful kind of engagement: trust.
Allyson Stewart-Allen, chief executive of International Marketing Partners London, explores the task ahead for the new McDonald's chief executive.
It's so important to get out of the office and learn from your peers - share best practices, discuss real issues, and borrow ideas.
Philadelphia Mayor Michael Nutter started out strong in his first press conference after last Tuesday night's Amtrak crash, but things unraveled from there.
Iris' CMO for the Americas searches for the real-life Peggy Olson.
It's an age-old decision for communicators and leaders: do you deliver the good news or the bad news first? Well, the answer may lie in research done on colonoscopies.
How executives should communicate in a world where a 140-character tweet can be as influential as '60 Minutes.'
A recent federal court decision establishes that affiliate networks can - and will - be held responsible for the acts of their affiliates even if they do not create the content used by the affiliates.
Live-streaming took center stage in Baltimore, Ferguson, New York, and Cleveland as hot-button issues exploded. Here are five ways to get ready for when your client has to deal with it.
You should always be thinking about yourself not simply as someone a client is paying for specific services, but as an extension of the team guiding that company.
No matter how unapproachable the topic - body odor, sex, finance - our job as marketers is getting people to talk.
My parents unwittingly trained me to work in senior management. It certainly wasn't by design.
To make publics care about your social media efforts, you must give them some power in what is going on. They need input, voice, and a feeling their say is incorporated into organizational policy.
For one, they've created a new category of communications: m-to-m.