For all the messages PR folks create, control, and spin, what is rarely explored is the culture of the industry itself.
To create communities of believers, marketers need to find ways to attract consumers, writes the EVP and director of client engagement at White64.
As technology increases, seemingly bringing us closer together, are we neglecting real relationship building?
Lithium VP Dayle Hall discusses the trends he'll be watching in 2017.
How to get ready for a second counterculture, a changing digital media landscape, and legal and more widely accepted weed? Be authentic.
There's much to learn from the female pioneers of PR.
The year-end calls for a time of reflection, especially regarding the unpleasant occurrences.
With the new administration coming in January, healthcare comms professionals need to partner closely with their government relations counterparts and prepare for change.
The contempt among journalists for PR has taken many forms, from scorn to evasion and outright misrepresentation, but it's now clear comms professionals are vital.
PRWeek Hall of Famer and former J&J corporate VP says the search for truth in a media environment characterized by disintermediation and fake news is a bellwether for all communicators.
To elevate the importance of measurement, a nonprofit should consider tying its PR efforts more strongly to its cause.
Underpinning Africa's well-documented growth have been numerous important factors: oil, commodities, China and the fallout from the global crash in 2008. Of these, the most important are oil and China.
We saw the convergence of programmatic media buying and CRM in 2016. In 2017, we will see that go further.
In 1994, I was invited to the PR Seminar. It turned out to be the first of many.
The need for general leadership skills is stronger than ever given the complexity and inter-dependency of enterprise functions.
For all the talk about diversity, we have little to show for our efforts, writes the chief creative officer of FL+G.
So how did everyone-even Trump himself reportedly didn't like his chances-get the most over-polled event in human history so wrong? There are several clues in Edelman's most recent Trust Barometer report, published early in 2016.
In a time of rapid change and an ever-competitive landscape, staying the same is to fall behind.
Advertising didn't fail Hillary Clinton; Hillary Clinton failed advertising.
If politics as usual is a product, voters just made the decision to change brands.