Videos

Betsy Plank: Hall of Fame 2015

Betsy Plank: Hall of Fame 2015

Former director of PR planning, AT&T; director of external affairs at Illinois Bell; and EVP of Daniel J. Edelman

Gary Sheffer: Hall of Fame 2015

Gary Sheffer: Hall of Fame 2015

Former VP, corporate communications & public affairs, GE

Ginger Hardage: Hall of Fame 2015

Ginger Hardage: Hall of Fame 2015

SVP, culture & communications, Southwest Airlines

Joele Frank: Hall of Fame 2015

Joele Frank: Hall of Fame 2015

Managing partner, Joele Frank, Wilkinson, Brimmer, Katcher

David Finn: Hall of Fame 2015

David Finn: Hall of Fame 2015

Co-founder and chairman, Ruder Finn

Mike Fernandez: Hall of Fame 2015

Mike Fernandez: Hall of Fame 2015

Corporate VP, corporate affairs, Cargill

Corporate affairs: Redefining 21st century business

Corporate affairs: Redefining 21st century business

A quartet of in-house leaders gathered in New York at this Pfizer-hosted panel to discuss how corporate affairs executives continue to gain influence in the C-suite and how that is impacting the broader business landscape

Video: Highlights from the 2015 PRWeek Conference

Video: Highlights from the 2015 PRWeek Conference

Watch the sizzle reel from PRWeek's 'roadmap to integration' conference in all its sizzling goodness.

Nissan's Roel de Vries on content-driven marketing, future of the PESO media framework

Nissan's Roel de Vries on content-driven marketing, future of the PESO media framework

The corporate VP, global head of marketing, and brand strategy invited PRWeek editor-in-chief Steve Barrett into the motor corporation's production studio in Japan to discuss how Nissan creates and targets content.

Video: Can a client have too many agencies?

Video: Can a client have too many agencies?

Farmer & Company chairman and CEO Michael Farmer discusses the possible consequences of working with many different agencies.

Video: Tiki Barber on finding, working with celebrity and home-grown influencers

Video: Tiki Barber on finding, working with celebrity and home-grown influencers

Former Giants running back Tiki Barber, founder of celebrity talent database Thuzio, talks about finding celebrity influencers and how those influencers can best work with brands and projects.

Video: Andrew Pray on rethinking the RFP model

Video: Andrew Pray on rethinking the RFP model

An exclusive interview with the founder of Praytell Strategies from the 2015 PRWeek Conference.

Video: Have any industries overcome their diversity challenges?

Video: Have any industries overcome their diversity challenges?

Wells Fargo's Oscar Suris talks diversity and inclusion in PR.

Video: Should brands change messaging across channels?

Video: Should brands change messaging across channels?

Mondelez VP of global communications Russ Dyer talks about how multi-platform message can be optimized.

Video: Nielsen's approach to niche audiences

Video: Nielsen's approach to niche audiences

Andrew McCaskill talks over the "unique way" Nielsen, a business-to-business company, engages consumers, especially niche audiences.

Video: Ideas on promoting diversity in PR from Walmart's Deisha Barnett

Video: Ideas on promoting diversity in PR from Walmart's Deisha Barnett

Walmart's senior director of corporate communications shares what she thinks is the biggest challenge to diversity in PR.

Video: The Home Depot's Stacey Tank talks brandjacking and saying 'sorry'

Video: The Home Depot's Stacey Tank talks brandjacking and saying 'sorry'

The VP of corporate communications and external affairs at Home Depot offered her advice at PRWeek's 2015 annual conference.

Video: Chobani's approach to multi-channel, multi-product marketing

Video: Chobani's approach to multi-channel, multi-product marketing

How Chobani promotes different products across different social channels while maintaining the company's brand.

Video: Justifying a PR budget to senior managers can be hard. Here're some tips

Video: Justifying a PR budget to senior managers can be hard. Here're some tips

Patrick Van de Wille, InterDigital's CCO, walks through the ways PR pros can make the case for their budget.

Video: Knotch CEO Anda Gansca explains "emotional impact"

Video: Knotch CEO Anda Gansca explains "emotional impact"

An exclusive interview with Anda Gansca, CEO & co-founder of digital measurement company Knotch, from the PRWeek Conference.