A quartet of in-house leaders gathered in New York at this Pfizer-hosted panel to discuss how corporate affairs executives continue to gain influence in the C-suite and how that is impacting the broader business landscape
Watch the sizzle reel from PRWeek's 'roadmap to integration' conference in all its sizzling goodness.
The corporate VP, global head of marketing, and brand strategy invited PRWeek editor-in-chief Steve Barrett into the motor corporation's production studio in Japan to discuss how Nissan creates and targets content.
Farmer & Company chairman and CEO Michael Farmer discusses the possible consequences of working with many different agencies.
Former Giants running back Tiki Barber, founder of celebrity talent database Thuzio, talks about finding celebrity influencers and how those influencers can best work with brands and projects.
An exclusive interview with the founder of Praytell Strategies from the 2015 PRWeek Conference.
Wells Fargo's Oscar Suris talks diversity and inclusion in PR.
Mondelez VP of global communications Russ Dyer talks about how multi-platform message can be optimized.
Andrew McCaskill talks over the "unique way" Nielsen, a business-to-business company, engages consumers, especially niche audiences.
Walmart's senior director of corporate communications shares what she thinks is the biggest challenge to diversity in PR.
The VP of corporate communications and external affairs at Home Depot offered her advice at PRWeek's 2015 annual conference.
How Chobani promotes different products across different social channels while maintaining the company's brand.
Patrick Van de Wille, InterDigital's CCO, walks through the ways PR pros can make the case for their budget.
An exclusive interview with Anda Gansca, CEO & co-founder of digital measurement company Knotch, from the PRWeek Conference.
Starbucks' director of global communications Linda Mills on engaging target audiences on their platforms of choice.
Why corporate comms is getting more C-suite love, defining how its success is measured, and the top three things an organization needs to do when responding to a crisis.
The RNC's top communicator on Donald Trump, defining media, and what the American people - Republicans and Democrats - are looking for in a candidate.
PRWeek and BlueFocus convened a high-level debate in Cannes with clients, media, tech firms, and agency execs to uncover the business opportunities for global brands in China and Chinese businesses expanding into the West.
Richard Edelman, president and CEO of Edelman, talks to Steve Barrett, editor-in-chief of PRWeek US, about the importance of Cannes Lions 2015.
PRWeek US editor-in-chief Steve Barrett talks to Weber Shandwick global CEO Andy Polansky about what the Cannes Lions means to him, how PR has been "elevated" in recent times, and what he's looking forward to seeing at the festival.