PRWeek and BlueFocus convened a high-level debate in Cannes with clients, media, tech firms, and agency execs to uncover the business opportunities for global brands in China and Chinese businesses expanding into the West.
Richard Edelman, president and CEO of Edelman, talks to Steve Barrett, editor-in-chief of PRWeek US, about the importance of Cannes Lions 2015.
PRWeek US editor-in-chief Steve Barrett talks to Weber Shandwick global CEO Andy Polansky about what the Cannes Lions means to him, how PR has been "elevated" in recent times, and what he's looking forward to seeing at the festival.
Chief executives from the largest global PR firms reflect on the year that was and look ahead to the future.
CUNY professor Stuart Ewen explains when selfies really started.
Lainey Garcia, brand PR and engagement manager for McDonald's, talks about the "Our Food, Your Questions" campaign.
Three minutes with APCO Worldwide CEO Brad Staples on his plans for the agency and global PR markets
Pete Frates helped galvanize social media users around the world to take the Ice Bucket Challenge.
Six months after taking over as global CEO of Ogilvy PR, Stuart Smith talks about where he sees the agency going next.
Walmart comms leader Dan Bartlett talks about the retail revolution and shares a message for the company's critics.
ICR CEO Tom Ryan reveals the biggest corporate communications trends to emerge from the ICR XChange.
Kathy Cripps, president of the Council of PR Firms, explains the reasons behind the association's rebranding.
Colgate Palmolive's Justin Skala shares advice for leaders who want their companies to do good.
Doing good and being in business often go hand in hand, but companies can do more to shine a light on this, says GE's Gary Sheffer.
How do you find the balance between data and storytelling? The digital agency from Barack Obama's 2008 and 2012 campaigns shares its insight.
An ALS Association board member explains why the Ice Bucket Challenge took off.
A Millennial shares advice for recruiting and retaining employees from her generation.
SoapBox Soaps CEO David Simnick shares his advice for cause marketing.
Cargill's corporate VP of corporate affairs Mike Fernandez discusses how his company gets word out about its responsible food sourcing practices.
Stan Bergman, CEO of healthcare supply company Henry Schein, shares tips on how companies can get the most out of CSR.