The future of marketing looks different in this digital- and social media-driven era of content creation, big data, and real-time strategies. Leveraging new technology, skill sets, and expanded services, it is PR professionals who are now leading the charge.
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PRWeek highlights brand leaders who not only raise the bar within their own organizations, but also push the boundaries and redefine what marketing is.
The time to ask "what is PR?" is over. Rather, comms agencies find themselves quickly adapting to the mindset of "just do it."
Transparency was last year's big buzzword. Now, marketers are leveraging a blend of traditional methods and big data to break through in 2015.
Anna Maria Chávez, Girl Scouts of the USA CEO talks to Diana Bradley about how the legacy group is leveraging digital to stay relevant.
With the launch of its first completely digital campaign, Nikon is looking to engage what it is calling the first generation of people communicating visually.
Despite real-time marketing's rapid nature, brands must plan correctly to capitalize on events and trends or risk criticism for blindly entering the conversation.
The latest tool in real-time marketing guides consumers through the buyer's journey, but the road is paved with privacy and personalization obstacles.
Programmatic is no longer a fringe method of buying media - most digital marketers are taking advantage of it.
Marge Breya, CMO at Informatica, talks to Lindsay Stein about the importance of leveraging data correctly and how the brand engages staff.
Dan Soulas, MD, market intelligence, at Ebiquity, details how controversy can be used to a brand's advantage.