Opdivo's marketing campaigns need to both market to and educate consumers about the new immuno-therapy cancer treatment.
Claritin is fighting the "indoor epidemic" with its Be an Outsider campaign.
The Xiidra marketing team attempted to move away from the standard drug commercial to shine in a new market and challenge legacy techniques.
The drugmaker used the campaign showing the effects of shingles to promote Zostavax.
The saga of what happens when a phrase as emotive as "pink slime" drives the narrative around a mass-consumption meat product in the United States
A gathering of wealthy socialites in the Bahamas descended into farce as partygoers ended up gnawing on gnarly cheese sandwiches rather than rubbing shoulders with glamorous models and influencers.
United Airlines suffered the mother of all social media crises when a video of law enforcement officers dragging a passenger forcibly off one of its planes went viral.
U.S.A. Gymnastics struggled to demonstrate transparency and commitment to athlete safety when accusations emerged in the media about child sexual assault on its watch.
After a punishing year of food-safety concerns, Chipotle dropped one of its CEOs and prepared to improve its in-store experience as its financial woes bled into 2017.