The Work

Drug Stories

Pfizer brings depression treatment to smartphones with Moodivator

Pfizer brings depression treatment to smartphones with Moodivator

Pfizer brought depression treatment to smartphones with the Moodivator app, a complement to Pfizer's depression drug Pristiq.

How Duchesnay USA got over the bump marketing Diclegis

How Duchesnay USA got over the bump marketing Diclegis

Canada-based pharma company Duchesnay USA took the leap to using influencers last year, partnering with Kim Kardashian for its morning sickness drug Diclegis. Its first try was bumpy, resulting in a warning letter from the FDA for not communicating risk information.

How Excedrin brought VR to drug marketing with The Migraine Experience

How Excedrin brought VR to drug marketing with The Migraine Experience

Most marketers have heard about the prospect of virtual reality and its potential to offer an immersive experience for far-off future campaigns. But while VR is only just getting started, some marketers are already jumping right in and embracing it.

Campaign Case Studies

How US Cellular is supporting six young humanitarians

How US Cellular is supporting six young humanitarians

The inside story of how Panda Express launched its General Tso's Chicken dish

The inside story of how Panda Express launched its General Tso's Chicken dish

Mohegan Sun bets on celebs, VR to excite consumers about 20th anniversary

Mohegan Sun bets on celebs, VR to excite consumers about 20th anniversary

How CompTIA is addressing gender inequities in the tech industry

How CompTIA is addressing gender inequities in the tech industry

What a 175-year-old cruise line and celebrity dogs have in common

What a 175-year-old cruise line and celebrity dogs have in common

How Jim Beam and Uber helped Cubs fans safely celebrate baseball history

How Jim Beam and Uber helped Cubs fans safely celebrate baseball history

Zagat cooks up Tiny Cafe pop-up to make big impression with 2017 guide

Zagat cooks up Tiny Cafe pop-up to make big impression with 2017 guide

GrowNYC uses graffiti art to tell New Yorkers about SNAP

GrowNYC uses graffiti art to tell New Yorkers about SNAP

VisitBritain partners up with Expedia to attract more visitors to the U.K.

VisitBritain partners up with Expedia to attract more visitors to the U.K.

Karlie Kloss helps eBay unbox brand identity

Karlie Kloss helps eBay unbox brand identity

How steakhouse Fogo de Chão avoided Rio Olympics FOMO

How steakhouse Fogo de Chão avoided Rio Olympics FOMO

Michelin partners with rock band 5 Seconds of Summer to promote tire safety

Michelin partners with rock band 5 Seconds of Summer to promote tire safety

What happened when Mezzetta used influencers to beef up its content library

What happened when Mezzetta used influencers to beef up its content library

How the Minnesota Vikings' comms team created a winning opening for their new stadium

How the Minnesota Vikings' comms team created a winning opening for their new stadium

KLM wants Americans to know it's an airline, not a radio station

KLM wants Americans to know it's an airline, not a radio station

Why Maytag is helping consumers 'clean up' social media feeds

Why Maytag is helping consumers 'clean up' social media feeds

Novartis sets out to debunk misconception that only smokers get lung cancer

Novartis sets out to debunk misconception that only smokers get lung cancer

Sanpellegrino teams up with bike shares across country to promote app

Sanpellegrino teams up with bike shares across country to promote app

Mountain Dew's flavor election goes down to the wire

Mountain Dew's flavor election goes down to the wire

One year on: Inside Bayer's effort to get prostate cancer patients to speak up

One year on: Inside Bayer's effort to get prostate cancer patients to speak up

Crisis Corner

Timeline: How Samsung's Galaxy Note 7 flamed out

Timeline: How Samsung's Galaxy Note 7 flamed out

Samsung said Tuesday that it is killing one of its flagship products after a month of safety hazards.

Timeline of a crisis: Wells Fargo

Timeline of a crisis: Wells Fargo

Wells Fargo CEO John Stumpf steps down in face of fierce pressure from regulators and shareholders after an unauthorized account creation scandal.

Timeline of a crisis: How Mylan responded to the EpiPen controversy

Timeline of a crisis: How Mylan responded to the EpiPen controversy

Mylan was slammed by people unable to afford its lifesaving EpiPen injection device following a price hike - its response was seen as too little, too late.

Inside the Mix

Motel 6 takes consumers on room to room tour of nationwide revamp

Motel 6 takes consumers on room to room tour of nationwide revamp

Logitech engages consumers with comedy, lighter look at CES

Logitech engages consumers with comedy, lighter look at CES

Associated Bank's Touchdown Central scores big with Green Bay Packers fans

Associated Bank's Touchdown Central scores big with Green Bay Packers fans

Actions speak louder than words in new Sheraton Hotels campaign

Actions speak louder than words in new Sheraton Hotels campaign

Paper and Packaging Board campaign defies commodity label

Paper and Packaging Board campaign defies commodity label

Campaign: MilkPEP pumps up the power of chocolate milk for athletes

Campaign: MilkPEP pumps up the power of chocolate milk for athletes

Chobani's Love This Life campaign is tasty social treat

Chobani's Love This Life campaign is tasty social treat

Orlando’s branding effort shows full potential of city

Orlando’s branding effort shows full potential of city

Rugged Favre quarterbacks new Wrangler ad campaign

Rugged Favre quarterbacks new Wrangler ad campaign

IDNYC entices residents to sample New York hotspots

IDNYC entices residents to sample New York hotspots

Nikon digital effort captures next generation of visual communicators

Nikon digital effort captures next generation of visual communicators

Traditional Medicinals plants the seeds for a better you

Traditional Medicinals plants the seeds for a better you

Total kicks off global campaign to tackle climate change

Total kicks off global campaign to tackle climate change

RetailMeNot deploys savings superheroes to aid consumers

RetailMeNot deploys savings superheroes to aid consumers

#FOGO helps people, young and old, talk about aging

#FOGO helps people, young and old, talk about aging

TRESemmé shows up in style at College Fashion Week

TRESemmé shows up in style at College Fashion Week

Soccer fans change channels with special beIN vuvuzelas

Soccer fans change channels with special beIN vuvuzelas

Revolutionary Thoughts urges tourists to visit Connecticut

Revolutionary Thoughts urges tourists to visit Connecticut

Organizations combine for Great American Milk Drive

Organizations combine for Great American Milk Drive

Presents for consumers on Morton Salt Girl centennial

Presents for consumers on Morton Salt Girl centennial

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