The Work

Drug Stories

Companies turn to legal cannabis

Companies turn to legal cannabis

Standing out in crowded cancer market

Standing out in crowded cancer market

Opdivo's marketing campaigns need to both market to and educate consumers about the new immuno-therapy cancer treatment.

Claritin wants you to Be an Outsider this allergy season

Claritin wants you to Be an Outsider this allergy season

Claritin is fighting the "indoor epidemic" with its Be an Outsider campaign.

The 'i's have it for eye-care brand Xiidra

The 'i's have it for eye-care brand Xiidra

The Xiidra marketing team attempted to move away from the standard drug commercial to shine in a new market and challenge legacy techniques.

Merck shows how shingles are 'Lurking Inside'

Merck shows how shingles are 'Lurking Inside'

The drugmaker used the campaign showing the effects of shingles to promote Zostavax.

Campaign Case Studies

Cracker Barrel chronicles couple's quest to visit all 645 of its locations

Cracker Barrel chronicles couple's quest to visit all 645 of its locations

Perrier inspires the senses with interactive pop-up

Perrier inspires the senses with interactive pop-up

As Oscar Mayer's Wienerfleet expands, so do its hot dog sales

As Oscar Mayer's Wienerfleet expands, so do its hot dog sales

Dawn uses one bottle of dish soap to clean whole town's plates

Dawn uses one bottle of dish soap to clean whole town's plates

Havaianas takes over New York ferry to transport riders to Rio for one hour

Havaianas takes over New York ferry to transport riders to Rio for one hour

Nestea takes tiny house on tour to spread 'less is more' message

Nestea takes tiny house on tour to spread 'less is more' message

American Eagle asks microinfluencers, activists: What does Pride mean to you?

American Eagle asks microinfluencers, activists: What does Pride mean to you?

Delta helps Tinder users fake worldly profile pictures

Delta helps Tinder users fake worldly profile pictures

Tommee Tippee renovates 'scariest' workplace lactation room in the U.S.

Tommee Tippee renovates 'scariest' workplace lactation room in the U.S.

The inside story on The Daily Show's Trump Twitter Library

The inside story on The Daily Show's Trump Twitter Library

Greenies wants to save American dogs from 'British Teeth Disorder'

Greenies wants to save American dogs from 'British Teeth Disorder'

Instagram trend sparks idea for Cheetos Museum

Instagram trend sparks idea for Cheetos Museum

Problems are bleached away in Clorox video series starring miniature figures

Problems are bleached away in Clorox video series starring miniature figures

Strongbow brings floating apple orchard to the Big Apple

Strongbow brings floating apple orchard to the Big Apple

Qualtrics teams up with Utah Jazz to fund cancer research

Qualtrics teams up with Utah Jazz to fund cancer research

Einstein Bros. gives nurses extra pep in their step with caffeine-infused bagels

Einstein Bros. gives nurses extra pep in their step with caffeine-infused bagels

Brita passes to Steph Curry to filter out cyberbullying

Brita passes to Steph Curry to filter out cyberbullying

How TurboTax is attracting Latino consumers

How TurboTax is attracting Latino consumers

BP lures millennials with Miles, the talking, funny, selfie-taking gas pump

BP lures millennials with Miles, the talking, funny, selfie-taking gas pump

Auntie Anne's unveils Snapchat filter-inspired logo, because millennials

Auntie Anne's unveils Snapchat filter-inspired logo, because millennials

Crisis Corner

The timeline of 'pink slime'

The timeline of 'pink slime'

The saga of what happens when a phrase as emotive as "pink slime" drives the narrative around a mass-consumption meat product in the United States

Timeline of a Wild Fyre

Timeline of a Wild Fyre

A gathering of wealthy socialites in the Bahamas descended into farce as partygoers ended up gnawing on gnarly cheese sandwiches rather than rubbing shoulders with glamorous models and influencers.

Timeline of a crisis: United Airlines

Timeline of a crisis: United Airlines

United Airlines suffered the mother of all social media crises when a video of law enforcement officers dragging a passenger forcibly off one of its planes went viral.

Timeline of a crisis: USA Gymnastics

Timeline of a crisis: USA Gymnastics

U.S.A. Gymnastics struggled to demonstrate transparency and commitment to athlete safety when accusations emerged in the media about child sexual assault on its watch.

Timeline of a crisis: When Chipotle's new crisis met its old one

Timeline of a crisis: When Chipotle's new crisis met its old one

After a punishing year of food-safety concerns, Chipotle dropped one of its CEOs and prepared to improve its in-store experience as its financial woes bled into 2017.

Inside the Mix

KLM wants Americans to know it's an airline, not a radio station

KLM wants Americans to know it's an airline, not a radio station

Sanpellegrino teams up with bike shares across country to promote app

Sanpellegrino teams up with bike shares across country to promote app

Motel 6 takes consumers on room to room tour of nationwide revamp

Motel 6 takes consumers on room to room tour of nationwide revamp

Logitech engages consumers with comedy, lighter look at CES

Logitech engages consumers with comedy, lighter look at CES

Associated Bank's Touchdown Central scores big with Green Bay Packers fans

Associated Bank's Touchdown Central scores big with Green Bay Packers fans

Actions speak louder than words in new Sheraton Hotels campaign

Actions speak louder than words in new Sheraton Hotels campaign

Paper and Packaging Board campaign defies commodity label

Paper and Packaging Board campaign defies commodity label

Campaign: MilkPEP pumps up the power of chocolate milk for athletes

Campaign: MilkPEP pumps up the power of chocolate milk for athletes

Chobani's Love This Life campaign is tasty social treat

Chobani's Love This Life campaign is tasty social treat

Orlando’s branding effort shows full potential of city

Orlando’s branding effort shows full potential of city

Rugged Favre quarterbacks new Wrangler ad campaign

Rugged Favre quarterbacks new Wrangler ad campaign

IDNYC entices residents to sample New York hotspots

IDNYC entices residents to sample New York hotspots

Nikon digital effort captures next generation of visual communicators

Nikon digital effort captures next generation of visual communicators

Traditional Medicinals plants the seeds for a better you

Traditional Medicinals plants the seeds for a better you

Total kicks off global campaign to tackle climate change

Total kicks off global campaign to tackle climate change

RetailMeNot deploys savings superheroes to aid consumers

RetailMeNot deploys savings superheroes to aid consumers

#FOGO helps people, young and old, talk about aging

#FOGO helps people, young and old, talk about aging

TRESemmé shows up in style at College Fashion Week

TRESemmé shows up in style at College Fashion Week

Soccer fans change channels with special beIN vuvuzelas

Soccer fans change channels with special beIN vuvuzelas

Revolutionary Thoughts urges tourists to visit Connecticut

Revolutionary Thoughts urges tourists to visit Connecticut

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