The Work

Drug Stories

The 'i's have it for eye-care brand Xiidra

The 'i's have it for eye-care brand Xiidra

The Xiidra marketing team attempted to move away from the standard drug commercial to shine in a new market and challenge legacy techniques.

Merck shows how shingles are 'Lurking Inside'

Merck shows how shingles are 'Lurking Inside'

The drugmaker used the campaign showing the effects of shingles to promote Zostavax.

Pfizer brings depression treatment to smartphones with Moodivator

Pfizer brings depression treatment to smartphones with Moodivator

Pfizer brought depression treatment to smartphones with the Moodivator app, a complement to Pfizer's depression drug Pristiq.

How Duchesnay USA got over the bump marketing Diclegis

How Duchesnay USA got over the bump marketing Diclegis

Canada-based pharma company Duchesnay USA took the leap to using influencers last year, partnering with Kim Kardashian for its morning sickness drug Diclegis. Its first try was bumpy, resulting in a warning letter from the FDA for not communicating risk information.

How Excedrin brought VR to drug marketing with The Migraine Experience

How Excedrin brought VR to drug marketing with The Migraine Experience

Most marketers have heard about the prospect of virtual reality and its potential to offer an immersive experience for far-off future campaigns. But while VR is only just getting started, some marketers are already jumping right in and embracing it.

Campaign Case Studies

Auntie Anne's unveils Snapchat filter-inspired logo, because millennials

Auntie Anne's unveils Snapchat filter-inspired logo, because millennials

Mattel brings dads into the Barbie narrative

Mattel brings dads into the Barbie narrative

Excedrin acts fast to ease angry Mets fan's headache

Excedrin acts fast to ease angry Mets fan's headache

Deluxe uses TV series starring its comms head to engage small towns

Deluxe uses TV series starring its comms head to engage small towns

Taco Bell lures fans to new menu item with speakeasy

Taco Bell lures fans to new menu item with speakeasy

How people reacted to a pop-up that served pizza, burritos made of Pop-Tarts

How people reacted to a pop-up that served pizza, burritos made of Pop-Tarts

Dallas Cowboys, Ford surprise first responder's family with new Expedition

Dallas Cowboys, Ford surprise first responder's family with new Expedition

Why Mastercard set up a pop-up record store during the Grammys

Why Mastercard set up a pop-up record store during the Grammys

Snuggle proves when it comes to romance, people dig singing bears

Snuggle proves when it comes to romance, people dig singing bears

How a salt company used a rock band to get millions interested in its mission

How a salt company used a rock band to get millions interested in its mission

How Volvo's XC90 launch campaign revved up sales

How Volvo's XC90 launch campaign revved up sales

Palmer's partners with DJ Khaled after he Snapchats his love for the brand

Palmer's partners with DJ Khaled after he Snapchats his love for the brand

How stroller company Bugaboo is rolling into the luggage category

How stroller company Bugaboo is rolling into the luggage category

Kit Kat uses lip-syncing challenge to acquaint fans with new jingle

Kit Kat uses lip-syncing challenge to acquaint fans with new jingle

How US Cellular is supporting six young humanitarians

How US Cellular is supporting six young humanitarians

The inside story of how Panda Express launched its General Tso's Chicken dish

The inside story of how Panda Express launched its General Tso's Chicken dish

Mohegan Sun bets on celebs, VR to excite consumers about 20th anniversary

Mohegan Sun bets on celebs, VR to excite consumers about 20th anniversary

How CompTIA is addressing gender inequities in the tech industry

How CompTIA is addressing gender inequities in the tech industry

What a 175-year-old cruise line and celebrity dogs have in common

What a 175-year-old cruise line and celebrity dogs have in common

How Jim Beam and Uber helped Cubs fans safely celebrate baseball history

How Jim Beam and Uber helped Cubs fans safely celebrate baseball history

Crisis Corner

Timeline of a crisis: When Chipotle's new crisis met its old one

Timeline of a crisis: When Chipotle's new crisis met its old one

After a punishing year of food-safety concerns, Chipotle dropped one of its CEOs and prepared to improve its in-store experience as its financial woes bled into 2017.

Timeline of a crisis: Wells Fargo

Timeline of a crisis: Wells Fargo

Wells Fargo CEO John Stumpf steps down in face of fierce pressure from regulators and shareholders after an unauthorized account creation scandal.

Timeline of a crisis: How Mylan responded to the EpiPen controversy

Timeline of a crisis: How Mylan responded to the EpiPen controversy

Mylan was slammed by people unable to afford its lifesaving EpiPen injection device following a price hike - its response was seen as too little, too late.

Timeline: How Samsung's Galaxy Note 7 flamed out

Timeline: How Samsung's Galaxy Note 7 flamed out

Samsung said Tuesday that it is killing one of its flagship products after a month of safety hazards.

Inside the Mix

KLM wants Americans to know it's an airline, not a radio station

KLM wants Americans to know it's an airline, not a radio station

Sanpellegrino teams up with bike shares across country to promote app

Sanpellegrino teams up with bike shares across country to promote app

Motel 6 takes consumers on room to room tour of nationwide revamp

Motel 6 takes consumers on room to room tour of nationwide revamp

Logitech engages consumers with comedy, lighter look at CES

Logitech engages consumers with comedy, lighter look at CES

Associated Bank's Touchdown Central scores big with Green Bay Packers fans

Associated Bank's Touchdown Central scores big with Green Bay Packers fans

Actions speak louder than words in new Sheraton Hotels campaign

Actions speak louder than words in new Sheraton Hotels campaign

Paper and Packaging Board campaign defies commodity label

Paper and Packaging Board campaign defies commodity label

Campaign: MilkPEP pumps up the power of chocolate milk for athletes

Campaign: MilkPEP pumps up the power of chocolate milk for athletes

Chobani's Love This Life campaign is tasty social treat

Chobani's Love This Life campaign is tasty social treat

Orlando’s branding effort shows full potential of city

Orlando’s branding effort shows full potential of city

Rugged Favre quarterbacks new Wrangler ad campaign

Rugged Favre quarterbacks new Wrangler ad campaign

IDNYC entices residents to sample New York hotspots

IDNYC entices residents to sample New York hotspots

Nikon digital effort captures next generation of visual communicators

Nikon digital effort captures next generation of visual communicators

Traditional Medicinals plants the seeds for a better you

Traditional Medicinals plants the seeds for a better you

Total kicks off global campaign to tackle climate change

Total kicks off global campaign to tackle climate change

RetailMeNot deploys savings superheroes to aid consumers

RetailMeNot deploys savings superheroes to aid consumers

#FOGO helps people, young and old, talk about aging

#FOGO helps people, young and old, talk about aging

TRESemmé shows up in style at College Fashion Week

TRESemmé shows up in style at College Fashion Week

Soccer fans change channels with special beIN vuvuzelas

Soccer fans change channels with special beIN vuvuzelas

Revolutionary Thoughts urges tourists to visit Connecticut

Revolutionary Thoughts urges tourists to visit Connecticut

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