Industry experts agree PRWeek is required reading for public relations professionals. Here are some examples of what key players have to say about PRWeek.
"It has never been more exciting and important for those of us in PR - or other businesses, for that matter - to closely follow our industry. PRWeek, through its reporting of industry news and examination of emerging trends, is a must read. Whether it's spending time every day on PRWeek's Web site or with the monthly magazine, it helps communication professionals - at all levels - keep up with the profound change and seize the opportunity in our dynamic and important sector."
Ray Kotcher, CEO, Ketchum
"This is a terrific time to be in our field. CEOs are turning to their chief communications officers and their staffs now more than ever to serve as trusted advisers, architects of change, and drivers of the business. At the same time, our profession is changing in exciting ways as we embrace new stakeholders and new channels. PRWeek serves a vital role by providing thought leadership, best practices, and a general good read that connects us as an industry and helps us pioneer as individuals. I think we owe it to ourselves - and each other - to not only read PRWeek but to be active contributors to its content as well."
Maril MacDonald, CEO and Founder, Gagen MacDonald
"Everything PRWeek does, including the Web site, the magazine, and the annual awards, raises the prestige and credibility of our industry."
Fred Cook, CEO, GolinHarris
"The in-depth and comprehensive content offered on prweekus.com is as important to my morning routine as a scan of wsj.com or nytimes.com. The coverage is timely, innovative, and value added. PRWeek provides me with significant intelligence of the ongoing changes and challenges within our industry and the many ways in which our colleagues and peers are breaking through the barriers with creative, effective, and strategic out-of-the box thinking."
Jon Harris, Senior Vice President, Global Communications, Sara Lee Corporation
"PRWeek reports on and to the communications profession in a way that makes it indispensable reading. Regardless of whether you're at an agency or an internal communications department, there's no better way to keep up with what's happening in the industry, who's doing it, and why it's happening."
Stan Collender, Partner, Qorvis Communications LLC
"PRWeek is the bible of the industry. It's a trusted source of news, analysis and perspective. I consider the PRWeek profile of Peppercom in 2000 to be one of the single most important contributors to our early (and subsequent) success."
Steve Cody, Managing Partner & Co-Founder, Peppercom, Inc.
"PRWeek is an essential part of the PR industry. When people come to me and say they want to get into the field, the first thing I tell them is, 'Read the last 12 months of PRWeek'. You really cannot be in the field without reading PRWeek. It is a must read and a must have whether at an agency, in house, or just starting out. I have learned a lot from reading PRWeek. Just read it. You will not be disappointed."
Steven Lipin, Senior Partner, The Brunswick Group
"Working for a trade association in Washington D.C., it's important that I stay in touch with the latest trends and tactics that are shaping the debate. I rely on PRWeek for the latest information on current best-practices in the industry. From effective branding advice, to social media tips, to communications strategies, the newly enhanced monthly magazine is not only stylish; it covers a variety of useful material. Meanwhile the daily e-mails keep me up-to-date on relevant events and issues. PRWeek provides me with a broad array of information which I find extremely valuable when dealing with the public relations challenges of today."
Blain K. Rethmeier, SVP Public Affairs, American Insurance Association