Call it #Snowmageddon2015 or #Blizzardof2015, Monday night's snowstorm failed to live up to its billing. But a handful of brands still took advantage of the weather event with real-time marketing on Twitter.
PR industry in the Northeast prepares for blizzard; Christie establishes a PAC; Latest on deflategate.
Clinton to prioritize fixing leaks in prospective 2016 campaign; Uber faces regulatory hurdles in South Korea; American Express, eBay announce layoffs.
The automaker said it did not set up new accounts to flood the session with easy questions for CEO Carlos Ghosn, despite allegations to the contrary.
The Verge's painful expose that Blackberry had apparently Tweeted from an iPhone (the Tweet has been deleted) was a brutal reminder that on Tweetdeck, at least, everyone can see what platform you use.
The strong showing from agencies at the event embodies how important technology has become to marketing - and vice versa.
Lewis' first day will be January 20. He was named to the top comms role at Foursquare in early 2013.
Ruder Finn is serving as the company's strategic communications firm in the US, along with assisting in some global efforts.
The actor and tech investor says marketers shouldn't be afraid to shake up the incumbent way of doing things.
The idea for the style campaign came from a brainstorm session with agency partners Praytell Strategy and Finn Partners.
Flexible devices for clothing, virtual-reality contact lenses, and tools to help hearing impediments are some of the futuristic use cases for rapidly emerging wearables.
Publicis and Havas pay tribute to Charlie Hebdo; J&J realigns global in-house comms; CES Wednesday wrap-up.
Verisign has retained Weber Shandwick as its global PR agency partner after a review.
Brian Krzanich outlines the future of computing and pledges to set an industry standard for more diversity.
The Omnicom firm launched FH ContentWorks on Tuesday, bringing together content-marketing groups from around the world.
Map routes between meetings. Keep the reporters' perspectives in mind. And wear comfortable shoes.
What to look for at CES; AT&T native advertising play on Forbes cover turns heads; Branson says he almost scuttled Virgin Galactic.
A list of seven stories that moved the needle within the PR industry in 2014.
A study released this week by Text100 shows that CES needs a brand-awareness campaign of its own.
Hacks similar to the one that leaked Sony Pictures Entertainment executives' offensive and embarrassing emails and confidential employee information last month are likely to affect 60% or more brands in 2015, according to Forrester analysts.
The World Economic Forum at Davos means a congregation of bold-faced names from across nations and industries. It also indicates what communications trends will move to the forefront in the next 12 months.
2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...
Experts' three steps for communicators: focus on what you are bringing to market, set metrics, and deliver results.
Imagine your car could automatically find a parking space in a busy city or your fridge could give recipes to your smartphone based on its contents. This future is already here.
Technology companies should not wait for an incident to explain the security features of their cloud platforms and what they must do to keep their data safe.