Latest Technology News

Edelman Trust Barometer: No home-state advantage for tech in California

Edelman Trust Barometer: No home-state advantage for tech in California

New findings from the 2017 Edelman Trust Barometer paint a complicated relationship between Silicon Valley (the region) and Silicon Valley (the tech sector).

Tech sector leads corporate pushback against trans student reversal

Tech sector leads corporate pushback against trans student reversal

Apple, Microsoft, and Salesforce were among the companies that expressed their displeasure with the White House's decision to roll back protections for transgender students on Wednesday night.

Edelman names Apple, Twitter veteran Natalie Kerris as global tech chair

Edelman names Apple, Twitter veteran Natalie Kerris as global tech chair

Kerris is set to join the agency on March 6, reporting to Kym White.

Breakfast Briefing, 2.23.2017: Uber claims it's 'deeply hurting' over allegations

Breakfast Briefing, 2.23.2017: Uber claims it's 'deeply hurting' over allegations

The ride-hailing platform is sending an empathetic message to users who are deleting its app and referencing allegations it ignored claims of sexual harassment within its workforce.

Fanbytes' Timothy Armoo: Debunking 3 Snapchat myths

Fanbytes' Timothy Armoo: Debunking 3 Snapchat myths

Here are three misconceptions brands have about Snapchat. Why they're wrong.

Shazam's James Pearson departs for photo-sharing app Membit

Shazam's James Pearson departs for photo-sharing app Membit

Membit is an AR photo-sharing app that allows "pictures to be placed and viewed in the exact location they were captured."

What investors are asking Snap during its IPO roadshow

What investors are asking Snap during its IPO roadshow

On the second day of its IPO roadshow, Snap's founders fended off pointed questions from skeptical investors.

Breakfast Briefing, 2.22.2017: Uber's crisis of culture

Breakfast Briefing, 2.22.2017: Uber's crisis of culture

Uber is entering day four of a crisis set off by a former engineer claiming her complaints about sexual harassment were ignored by its human resources department.

Facebook challenges Snapchat with WhatsApp status update

Facebook challenges Snapchat with WhatsApp status update

Soon after launching Instagram Live Stories, Facebook has made an update to WhatsApp that again challenges Snapchat ahead of its IPO.

Breakfast Briefing, 2.21.2017: Uber stresses urgency in sexual harassment probe

Breakfast Briefing, 2.21.2017: Uber stresses urgency in sexual harassment probe

The ride-hailing company has enlisted a former attorney general to investigate claims it did nothing about reports of sexual harassment.

Facebook revamps Trending section amid fake news fight

Facebook revamps Trending section amid fake news fight

Announced in January, the changes were rolled out on Thursday. Facebook is hoping they cut down on the amount of fake news shared via the section.

Breakfast Briefing, 2.16.2017: More on Snap IPO, a day without immigrants

Breakfast Briefing, 2.16.2017: More on Snap IPO, a day without immigrants

Snap is tempering expectations for its upcoming IPO, which is still on track to be the largest tech floatation in the U.S. since Alibaba nearly three years ago.

More than half of Snapchat users open, watch branded content

More than half of Snapchat users open, watch branded content

A new report shows a high willingness among users to engage with advertisers.

London-based tech agency Liberty Communications names first North America MD

London-based tech agency Liberty Communications names first North America MD

Liberty Communications, the London-headquartered tech-focused agency with offices in San Francisco and New York, has hired technology comms veteran Jim Lubinskas as its first North America MD.

Valentine's Day at Lyft: Ride-hailing service picks Pandora veteran as comms VP

Valentine's Day at Lyft: Ride-hailing service picks Pandora veteran as comms VP

Will Valentine started in the role on Monday.

Twitter reacts: Why did Disney work with PewDiePie in the first place?

Twitter reacts: Why did Disney work with PewDiePie in the first place?

Disney cut ties with PewDiePie this week after he posted videos containing anti-Semitic content. However, Twitter users questioned why the family friendly entertainment giant worked with the outrageous YouTube star in the first place.

International growth fails to offset US ad revenue decline at Twitter

International growth fails to offset US ad revenue decline at Twitter

Twitter's advertising revenue declined slightly in the fourth quarter of 2016 after international growth failed to offset an 11% fall in the U.S.

Facebook introduces machine learning to combat racial discrimination in ads

Facebook introduces machine learning to combat racial discrimination in ads

Advertisers can still target by ethnicity as long as ads don't offer housing, employment, or credit opportunities.

Breakfast Briefing, 2.9.2017: Twitter earnings disappoint again

Breakfast Briefing, 2.9.2017: Twitter earnings disappoint again

Shares of the platform were down in pre-market trading on Thursday morning after it released its fourth-quarter and full-year earnings report.

Hewlett-Packard Enterprise expands Katherine Ducker's role

Hewlett-Packard Enterprise expands Katherine Ducker's role

She joined the b-to-b company last May after HP split its business.

Analysis

Investors aren't ready to sign up for Snap's IPO just yet

Investors aren't ready to sign up for Snap's IPO just yet

The parent company of Snapchat has a charismatic leader and an interesting story to tell. What remains to be seen is whether it can emphasize both enough to assuage investors' concerns about stalling user growth and increased competition.

Travel ban gives tech CEOs cover to resist Trump

Travel ban gives tech CEOs cover to resist Trump

In an ultra-politicized world, Silicon Valley has to choose between angering the world's most powerful man or a vindictive consumer market. Since last weekend, it's picked the former.

Message to retailers: Become tech brands

Message to retailers: Become tech brands

Physical retail outlets aren't going extinct, but they will have to adopt new technologies to make their stores a must-visit in a hyper-competitive environment, say experts.

Why the Detroit Auto Show isn't just for car companies anymore

Why the Detroit Auto Show isn't just for car companies anymore

Automakers are using the event to show off mobility technologies, and so are the suppliers and partners who are helping them along the way to self-driving cars.

How PR can make the VR opportunity real

How PR can make the VR opportunity real

Virtual reality may be the flavor of the week, but it has several hurdles to clear before it's a more common part of marketing campaigns.