Latest Technology News

HP's diversity initiative one year on: Agencies exceed gender targets, fall short on minority representation

HP's diversity initiative one year on: Agencies exceed gender targets, fall short on minority representation

HP's Karen Kahn blames it on unconscious bias and an inability to build a talent pipeline.

Marketers react: Uber may deserve to lose license but it sends the wrong message about London

Marketers react: Uber may deserve to lose license but it sends the wrong message about London

Uber's past behavior hasn't helped its case with Transport for London but does revoking its license send the wrong message about the capital?

Rooster PR accuses Hotwire of plagiarism and sends 'cease and desist' letter over new brand

Rooster PR accuses Hotwire of plagiarism and sends 'cease and desist' letter over new brand

London agency Rooster PR has accused Hotwire of plagiarising its brand, and demanded that it takes down its relaunched website - but the global tech agency has called the demand "absurd".

Former Hotwire CEO Brendon Craigie will soon join agency's 'long line of spin-offs'

Former Hotwire CEO Brendon Craigie will soon join agency's 'long line of spin-offs'

Brendon Craigie, the former CEO of Hotwire, has said that he will shortly be launching a new venture, saying that the number of start-ups created by his former colleagues is a sign of his old agency's "entrepreneurial culture".

Francis Ingham: Bell Pottinger expulsion not enjoyable; 'toughest' decision ever for PRCA

Francis Ingham: Bell Pottinger expulsion not enjoyable; 'toughest' decision ever for PRCA

PRCA director general Francis Ingham will tell delegates at the association's national conference this morning (22 September) that expelling Bell Pottinger was the "toughest decision the PRCA has ever made".

Brother brings on WE Communications for printer PR

Brother brings on WE Communications for printer PR

Incumbent MSLGroup worked with Brother for eight years.

Theresa May to challenge Google, Facebook in front of UN

Theresa May to challenge Google, Facebook in front of UN

U.K. Prime Minister Theresa May plans to tell the world's technology giants that they must do more to remove extremist content at the United Nations general assembly on Wednesday.

Hotwire's new CEO calls for aggression and risk-taking culture as agency unveils new global strategy

Hotwire's new CEO calls for aggression and risk-taking culture as agency unveils new global strategy

Hotwire's new CEO Barbara Bates has called for the agency to take more risks and "be a bit more aggressive" as it looks to shed its "humble" persona.

Breakfast Briefing, 9.19.2017: Uber sues ad agency for fraud

Plus: More on Equifax's data breach, Toys 'R' Us filing for Chapter 11, and a non-partisan campaign to educate the public about Russian interference in the 2016 presidential election.

Tech industry comms veteran Drew Olanoff joins Scaleworks

Tech industry comms veteran Drew Olanoff joins Scaleworks

Olanoff is VP of communications at the venture equity firm.

Your call: Will Apple be able to market a smartphone that costs (gulp) $1,000?

Your call: Will Apple be able to market a smartphone that costs (gulp) $1,000?

Will the iPhone X prove too costly for Apple to market effectively?

Google accused of sex discrimination in US lawsuit

Google accused of sex discrimination in US lawsuit

Google is being sued by three former female employees who are claiming it discriminates against women, paying them less and favoring men for promotion.

PayPal's Anuj Nayar moves to LendingClub as comms head

PayPal's Anuj Nayar moves to LendingClub as comms head

Nayar is a PayPal and Apple veteran.

Amazon PR director Scott Stanzel departs after six years

Amazon PR director Scott Stanzel departs after six years

Stanzel has also worked at Microsoft and as a White House spokesperson.

Bonin Bough: Mobile has become society's crystal meth

Bonin Bough: Mobile has become society's crystal meth

The mobilization of society has had effects much deeper and more profound than most marketers have realized, Mondelez's former chief media and ecommerce officer, Bonin Bough, told a Dmexco audience.

Sorrell 'succumbs' to Twitter, grills founder Dorsey on Trump, takeovers, and 'clunky' ad experience

Sorrell 'succumbs' to Twitter, grills founder Dorsey on Trump, takeovers, and 'clunky' ad experience

WPP chief executive Martin Sorrell, who has joined Twitter, interviewed the company's chief executive Jack Dorsey on stage at Dmexco, fulfilling an appointment originally set for a year ago.

Sheryl Sandberg: 'Facebook must bring people together to do good'

Sheryl Sandberg: 'Facebook must bring people together to do good'

Facebook chief operating officer Sheryl Sandberg has said that in turbulent times the social network must do more than simply connect people.

Breakfast Briefing, 9.12.2017: Ready to pay $1,000 for an iPhone?

Apple is scheduled to roll out a pricey third member of the iPhone family on Tuesday.

Salesforce consolidates corporate comms with Zeno Group

Salesforce consolidates corporate comms with Zeno Group

The CRM provider is consolidating all of its corporate PR work with Zeno and cutting ties with financial comms agency Sard Verbinnen.

Facebook admits selling 3,000 political ads for fake pages linked to Russia

Facebook admits selling 3,000 political ads for fake pages linked to Russia

Facebook sold political advertising designed to shape the outcome of last year's U.S. presidential election to a Russian firm, the social network acknowledged on Wednesday.

Analysis

Marketing the iPhone X? Piece of cake. Apple's bigger challenge is the iPhone 8

Marketing the iPhone X? Piece of cake. Apple's bigger challenge is the iPhone 8

Apple's most advanced smartphone will sell itself, but touting the iPhone 8 presents a number of hurdles, say experts.

Comms pros navigate the complex world of blockchain

Comms pros navigate the complex world of blockchain

While bitcoin's profile has skyrocketed alongside its exponential price, a group of devotees have gone about promoting the underpinning technology - the blockchain.

One year later: How Pokémon Go leveled up AR for marketing

One year later: How Pokémon Go leveled up AR for marketing

The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.

Marcel and more: Agencies test the power of AI

Marcel and more: Agencies test the power of AI

Experts see incredible potential for AI as a collaboration tool at agencies. But don't expect every firm to build its own version of Publicis' Marcel.

Why Twitter-like jitters over Snapchat's earnings are premature

Why Twitter-like jitters over Snapchat's earnings are premature

Snap Inc. had a poor first quarter. It also has the audience, innovation, and elements of personability and privacy that other platforms can't copy.