Latest Technology News

Facebook ad revenue rockets 63% to $6.24b

Facebook ad revenue rockets 63% to $6.24b

Mobile ad revenue continues to be Facebook's major source of revenue.

Watch: Verizon challenges stereotypes of minority males

Watch: Verizon challenges stereotypes of minority males

Its film highlights the Verizon Innovative Learning program, which brings tech and STEM education to minority males in underserved schools and communities.

Reddit users freak out over plan to let brands sponsor posts

Reddit users freak out over plan to let brands sponsor posts

"It's so frustrating watching this website die," wrote a commenter. "Good thing I have Lunesta to give me a good nights sleep to melt the stress away."

W2O names Angela Gillespie as chief strategy officer of medtech practice

W2O names Angela Gillespie as chief strategy officer of medtech practice

Gillespie started the medtech practice during a previous stint with W2O Group in 2007.

Ex-Apple chief's wearable tech firm Misfit hires Ranieri for UK PR brief

Misfit, the American wearable tech company co-founded by former Apple CEO John Sculley, has hired PR agency Ranieri to handle UK comms.

Publicize provides free PR services to startup network

Publicize provides free PR services to startup network

More than 2,100 startups involved in The Founder Institute's network will receive free or discounted PR services.

Pokemon Go explained for marketers

Pokemon Go explained for marketers

Pokémon Go has just been released in the U.K., after generating huge hype in its launch markets of the U.S., New Zealand, and Australia. Watch Campaign's technology editor Shona Ghosh find out why the game is so compelling.

U.K. firm Dynamo plants flag in Silicon Valley

U.K. firm Dynamo plants flag in Silicon Valley

London shop's U.S. outpost will service consumer tech brands such as 3Doodler, NComputing, and WowWee.

Pokemon Go will feature sponsored locations for retailers

Pokemon Go will feature sponsored locations for retailers

Developer Niantic may capture revenue by charging retailers and restaurants to include Pokemon characters in their venues.

Snapchat rolls out feature to allow users to save images

Snapchat rolls out feature to allow users to save images

The Memories feature lets them integrate photos into new stories, edit them, and send snaps.

LG sticks with WPP's LG-One for global corp comms work

LG sticks with WPP's LG-One for global corp comms work

The group is made up of staffers from Ogilvy PR and Hill+Knowlton Strategies.

Facebook's chatbots now know customers' names and preferences

Facebook's chatbots now know customers' names and preferences

Some retailers are tapping into the new feature to personalize shopping.

News Corp attacks 'anti-social' Facebook for 'reducing, if not removing' news stories

News Corp attacks 'anti-social' Facebook for 'reducing, if not removing' news stories

Rupert Murdoch's right-hand man has claimed Facebook has changed its algorithm to "reduce - if not remove" news publishers' stories in favor of other posts and accused the company of being "anti-social" towards other media owners.

Facebook's latest tweak shows its uneasy relationship with brands, media

Facebook's latest tweak shows its uneasy relationship with brands, media

For media outlets, the platform's 1.6 billion users just got a little harder to reach.

Will Facebook's News Feed changes lead to better brand content?

Will Facebook's News Feed changes lead to better brand content?

BBDO New York, MEC, Deutsch, and others weigh in on the new algorithm.

Hotwire launches global health tech practice for predicted $43bn market

Hotwire launches global health tech practice for predicted $43bn market

Global tech PR agency Hotwire has launched a global health tech practice, overseen from London by group chief development officer Andy West.

Facebook delivers the news publishers don't want to hear

Facebook delivers the news publishers don't want to hear

Gulp. Media outlets are preparing for a drop in referral traffic after Facebook said it will prioritize posts from friends in News Feed over those by media outlets.

Twitter unveils Snapchat-like stickers to add to photos

Twitter unveils Snapchat-like stickers to add to photos

Twitter has unveiled emoji stickers, allowing anyone who posts a picture via the mobile app to tack on cartoonish images.

PAN Communications hires Sparkpr veteran Joseph Martorano in San Francisco

For the past five years, Martorano has served as senior director of the enterprise practice at Sparkpr.

Ketchum makes VR specialty group a reality

Ketchum makes VR specialty group a reality

The firm said this week in Cannes that it is launching a specialty group to help clients focus on the emerging technology of virtual reality.

Analysis

It's time for PR to embrace its inner geek

It's time for PR to embrace its inner geek

Marketing technology is set to surpass external marketing this year as a CMO's biggest cost, according to Gartner. Yet some say PR pros aren't ready.

Experts: Facebook's olive branch to conservatives is only a good first step on transparency

Experts: Facebook's olive branch to conservatives is only a good first step on transparency

Experts say Mark Zuckerberg has Facebook on the right path by responding to allegations of political bias - but the social network must follow through.

How well is Snapchat handling lawsuit claiming it encourages drivers to speed?

How well is Snapchat handling lawsuit claiming it encourages drivers to speed?

Experts say Snapchat should remove its speed filter, which is at the center of the lawsuit.

Women occupy half of senior jobs in UK PR but are they just going it alone?

Women occupy half of senior jobs in UK PR but are they just going it alone?

In a week when events have been held all over the world to mark International Women's Day, new figures released exclusively to PRWeek by the CIPR show that women now account for 48 per cent of the senior workforce in the UK PR and comms industry.

Is Peach the next Snapchat? Ask again in 2017

Is Peach the next Snapchat? Ask again in 2017

How to evaluate new apps' potential, according to Gary Vaynerchuk, Golin head of digital Jeff Beringer, and Chik-fil-A's social media team.