Latest Technology News

Five things PR pros need to know on Friday morning, 1.30.2015

Five things PR pros need to know on Friday morning, 1.30.2015

Next Fifteen's Dyson discusses acquisition plans; What franchisees want from McDonald's new CEO; Rand Paul's social media operation up and running.

Facebook tags Catalyst for sports assignment

Facebook tags Catalyst for sports assignment

The social network is looking to grow its footprint as a hub for users to talk about and consume content about sports.

Seven things PR pros need to know on Thursday morning, 1.29.2015

Seven things PR pros need to know on Thursday morning, 1.29.2015

(Presumed) Clinton campaign searches for digital strategy leaders; Change at the top at McDonald's; Next Fifteen plans more deals.

Six things PR pros need to know on Wednesday morning, 1.28.2015

Six things PR pros need to know on Wednesday morning, 1.28.2015

Officials defend snowstorm approach; Yahoo to spin off share of Alibaba; GoDaddy pulls Super Bowl ad; The fastest-growing Twitter following in the world will surprise you.

Who real-timed #Snowmageddon2015 best - DiGiorno, Logitech, or McDonald's?

Who real-timed #Snowmageddon2015 best - DiGiorno, Logitech, or McDonald's?

Call it #Snowmageddon2015 or #Blizzardof2015, Monday night's snowstorm failed to live up to its billing. But a handful of brands still took advantage of the weather event with real-time marketing on Twitter.

Five things PR pros need to know on Monday morning, 1.26.2015

Five things PR pros need to know on Monday morning, 1.26.2015

PR industry in the Northeast prepares for blizzard; Christie establishes a PAC; Latest on deflategate.

Seven things PR pros need to know on Thursday morning, 1.22.2015

Seven things PR pros need to know on Thursday morning, 1.22.2015

Clinton to prioritize fixing leaks in prospective 2016 campaign; Uber faces regulatory hurdles in South Korea; American Express, eBay announce layoffs.

Nissan, Reddit defend authenticity of questions in Ghosn AMA

Nissan, Reddit defend authenticity of questions in Ghosn AMA

The automaker said it did not set up new accounts to flood the session with easy questions for CEO Carlos Ghosn, despite allegations to the contrary.

The surprising popularity of brands using Twitter Web Client

The surprising popularity of brands using Twitter Web Client

The Verge's painful expose that Blackberry had apparently Tweeted from an iPhone (the Tweet has been deleted) was a brutal reminder that on Tweetdeck, at least, everyone can see what platform you use.

CES 2015: What does it mean for marketers?

CES 2015: What does it mean for marketers?

The strong showing from agencies at the event embodies how important technology has become to marketing - and vice versa.

Foursquare's Brendan Lewis to depart for top comms job at Shazam

Foursquare's Brendan Lewis to depart for top comms job at Shazam

Lewis' first day will be January 20. He was named to the top comms role at Foursquare in early 2013.

Ruder Finn snatches Belkin account from Edelman

Ruder Finn snatches Belkin account from Edelman

Ruder Finn is serving as the company's strategic communications firm in the US, along with assisting in some global efforts.

CES 2015: Ashton Kutcher urges brands to put 'full force' behind social issues

CES 2015: Ashton Kutcher urges brands to put 'full force' behind social issues

The actor and tech investor says marketers shouldn't be afraid to shake up the incumbent way of doing things.

Logitech and Betabrand make technology stylish at CES

Logitech and Betabrand make technology stylish at CES

The idea for the style campaign came from a brainstorm session with agency partners Praytell Strategy and Finn Partners.

CES 2015: The future of wearable technology

CES 2015: The future of wearable technology

Flexible devices for clothing, virtual-reality contact lenses, and tools to help hearing impediments are some of the futuristic use cases for rapidly emerging wearables.

Seven things PR pros need to know on Thursday morning, 1.8.2015

Seven things PR pros need to know on Thursday morning, 1.8.2015

Publicis and Havas pay tribute to Charlie Hebdo; J&J realigns global in-house comms; CES Wednesday wrap-up.

Verisign sticks with Weber Shandwick for global PR account

Verisign sticks with Weber Shandwick for global PR account

Verisign has retained Weber Shandwick as its global PR agency partner after a review.

CES 2015: Intel CEO urges tech industry to 'step up and do more' about diversity

CES 2015: Intel CEO urges tech industry to 'step up and do more' about diversity

Brian Krzanich outlines the future of computing and pledges to set an industry standard for more diversity.

FleishmanHillard takes wraps off global content marketing group

FleishmanHillard takes wraps off global content marketing group

The Omnicom firm launched FH ContentWorks on Tuesday, bringing together content-marketing groups from around the world.

A survival guide for PR pros at their first CES

A survival guide for PR pros at their first CES

Map routes between meetings. Keep the reporters' perspectives in mind. And wear comfortable shoes.

Analysis

Six PR insights from the snowy slopes of Davos

Six PR insights from the snowy slopes of Davos

The World Economic Forum at Davos means a congregation of bold-faced names from across nations and industries. It also indicates what communications trends will move to the forefront in the next 12 months.

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...

How legacy tech brands can communicate at Silicon Valley's pace of change

How legacy tech brands can communicate at Silicon Valley's pace of change

Experts' three steps for communicators: focus on what you are bringing to market, set metrics, and deliver results.

Trusted brands hold key to success of Internet of Things

Trusted brands hold key to success of Internet of Things

Imagine your car could automatically find a parking space in a busy city or your fridge could give recipes to your smartphone based on its contents. This future is already here.

Comms lessons learned from the celebrity photo-hacking scandal

Comms lessons learned from the celebrity photo-hacking scandal

Technology companies should not wait for an incident to explain the security features of their cloud platforms and what they must do to keep their data safe.

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