Latest Technology News

Breakfast Briefing: The 6 stories PR pros need to know on Friday morning, 9.23.2016

Breakfast Briefing: The 6 stories PR pros need to know on Friday morning, 9.23.2016

PR pros think Yahoo's hack disclosure was weird at best and irresponsible at worst.

Yahoo 'irresponsible' over data disclosure, says PR - or can it win public sympathy?

Yahoo 'irresponsible' over data disclosure, says PR - or can it win public sympathy?

Yahoo's disclosure of a major 2014 attack by hackers looks at best odd and at worst "incredibly irresponsible" in the way it has been communicated, according to tech PR experts.

Former Apple comms staffer Sarah O'Brien joins Tesla

Former Apple comms staffer Sarah O'Brien joins Tesla

She has joined the electric car company as senior director of communications.

Hotwire plants its flag in Latin America with Vianews partnership

Hotwire plants its flag in Latin America with Vianews partnership

Over the past year, Hotwire has established similar arrangements with Yellow Communications in the Netherlands and Active PR in Dubai.

Martin Sorrell will join Twitter - on one condition

Martin Sorrell will join Twitter - on one condition

In an interview at Dmexco, the WPP chief and Twitter holdout "shudders" at the idea of having his own feed, but leaves the door open.

Lessons from Mario: How to create successful brand characters

Lessons from Mario: How to create successful brand characters

Mario is finally heading to your iPhone, but what is it that made the Italian plumber stand the test of time?

Twitter hasn't done enough about abuse, says chief Jack Dorsey

Twitter hasn't done enough about abuse, says chief Jack Dorsey

Twitter has witnessed a sharp lift in abuse targeted at women and minority users, but hasn't historically dedicated enough time, design, or engineering effort in fixing the issue.

Axioma names Steve Mann CMO

Axioma names Steve Mann CMO

He is a veteran of SAP and LexisNexis.

Karen Clyne takes the lead at MWWPR San Francisco

Karen Clyne takes the lead at MWWPR San Francisco

Clyne most recently worked as SVP of client services at Eastwick.

Etsy launches first global campaign celebrating individuality

Etsy launches first global campaign celebrating individuality

The Difference Makes Us campaign highlights people's individuality and creativity and spans the online marketplace's core markets of the U.K., U.S., Canada, Australia, France, and Germany.

Q+A: Joy Howard, from indie rockstar to Sonos CMO

Q+A: Joy Howard, from indie rockstar to Sonos CMO

"Music and art itself does not need a goal. It is actually what makes life worth living. It separates us from just being robots."

On Facebook, 97% of brands still rely on organic search, says BBDO study

On Facebook, 97% of brands still rely on organic search, says BBDO study

For years the social network has been telling advertisers they must pay to magnify their exposure, but most continue to resist.

Stephanie Agresta cofounds strategic advisory firm for women entrepreneurs

Stephanie Agresta cofounds strategic advisory firm for women entrepreneurs

Called Virago, the shop was launched with cofounder Jori Des Jardins.

Startup booster Expa hires Pramana Collective's Brendan Lewis as comms VP

Startup booster Expa hires Pramana Collective's Brendan Lewis as comms VP

The company was launched in 2013 by Garrett Camp, who also founded StumbleUpon.

Apple's Twitter account jumps the gun on iPhone 7 announcement

Apple's Twitter account jumps the gun on iPhone 7 announcement

The tech company spoiled its own announcement with a mistimed tweet about the iPhone 7. Doh!

Longtime IDG veteran James Niccolai joins Bateman Group in content role

Longtime IDG veteran James Niccolai joins Bateman Group in content role

Starting next month, Niccolai will serve as the firm's director of content and media strategy.

What to expect from Apple's new iPhone launch

What to expect from Apple's new iPhone launch

In the year of "peak iPhone," the tech industry will be watching Apple's next iPhone launch closely for signs the company has returned to innovative form.

Samsung recall: An exercise in 'bold and brilliant' crisis management

Samsung recall: An exercise in 'bold and brilliant' crisis management

The courage to take the huge decision to globally recall its Galaxy Note 7 smartphone, and the speed at which Samsung moved, has drawn plaudits from PR experts.

W2O acquires Pure Communications, plans to create new health and tech agency

W2O acquires Pure Communications, plans to create new health and tech agency

Pure Communications CEO Andrea Johnston will lead the combined agency.

Graham and Elgie 'line up £100m' to fund agency acquisition spree with Project Oak

Graham and Elgie 'line up £100m' to fund agency acquisition spree with Project Oak

Adam Graham, the former chief executive of Omincom digital agency Weapon7, is in the advanced stages of launching a "data-centric" marketing services group to buy up agencies.

Analysis

Game-changer? PRCA to compel members to report their gender pay gap

Game-changer? PRCA to compel members to report their gender pay gap

Today, the PRCA has announced it will include gender pay gap reporting in its kitemark accreditation for consultancies for the first time, in a game-changing move that could have far-reaching implications for the industry and fair pay for women.

The 'Hacks vs Flacks' survey: Obnoxious, mendacious & lazy - survey respondents sound off

The 'Hacks vs Flacks' survey: Obnoxious, mendacious & lazy - survey respondents sound off

PRWeek's new survey of 300 respondents reveals what PRs really think of journalists, and vice versa. In the final section, we explore what journalists and PRs admire and abhor about each other, as well as their favourite PR agencies and media outlets.

The 'Hacks vs Flacks' survey: Journalists covet PR pay packets, but high levels of job satisfaction for both

The 'Hacks vs Flacks' survey: Journalists covet PR pay packets, but high levels of job satisfaction for both

PRWeek's new survey of 300 respondents reveals what PRs really think of journalists, and vice versa. The latest excerpt highlights the respective pay packets and job satisfaction.

The 'Hacks vs Flacks' survey: Journalists have a difficult job, say PRs, but their skills are waning

The 'Hacks vs Flacks' survey: Journalists have a difficult job, say PRs, but their skills are waning

PRWeek's new survey of 300 respondents reveals what PRs really think of journalists, and vice versa. The second part of the feature exposes what they think of each other's roles and how seamless a career swap would be.

The 'Hacks vs Flacks' survey: Half of PRs don't cut it, say journalists

The 'Hacks vs Flacks' survey: Half of PRs don't cut it, say journalists

Half of PRs don't cut it, say journalists, while the latter's importance is waning for many comms pros, our new survey of 300 respondents reveals. PRWeek lifts the lid on what the professions really think of each other.