Latest Technology News

Apple CEO Tim Cook pens letter to calm privacy fears

Apple CEO Tim Cook pens letter to calm privacy fears

Apple chief executive Tim Cook has written an open letter to assuage consumer fears over privacy invasion.

Granat on Cision-Vocus merger: Building combined culture is biggest challenge

Granat on Cision-Vocus merger: Building combined culture is biggest challenge

Peter Granat, who resigned from his position as president and CEO of Cision to join Vocus as chief exec in June, explains how private equity firm GTCR's plan to bring the two companies together to form a global PR cloud business is progressing, and how he is communicating the changes internally and externally.

Four things for PR pros to know Friday, 9.12.14

Four things for PR pros to know Friday, 9.12.14

How Yahoo fought the government on surveillance; Brands keep close eye on the NFL; Hillary Clinton returns to Iowa.

CyberLink brings on Diffusion as US AOR amid business changes

CyberLink brings on Diffusion as US AOR amid business changes

CyberLink picked Diffusion based on its understanding of its business needs, as well as creativity and chemistry with the in-house team.

Six things for PR pros to know Wednesday morning, 9.10.2014

Six things for PR pros to know Wednesday morning, 9.10.2014

Journalists like Apple Watch, investors don't; Embattled Goodell sits for CBS News interview; Ma embraces role as Alibaba's poster boy; Senators call for Home Depot breach investigation; Target to narrow business focus.

CHR Group buys Trylon SMR to build tech PR practice

Marketing services holding company The CHR Group has acquired communications firm Trylon SMR as part of a strategy to build its technology PR practice.

Seven things for PR pros to know Friday morning, 9.5.2014

Seven things for PR pros to know Friday morning, 9.5.2014

Apple to boost iCloud security; Chuck Todd's first guest as 'MTP' host: President Obama; Colorado town gets ready for Bud Light takeover.

BMC taps DeRitis to replace Stouse in global comms role

BMC taps DeRitis to replace Stouse in global comms role

Eric DeRitis, who joined BMC Software in December, reports to interim CMO Nick Utton.

Burson-Marsteller brings on Text100's Benecke as global tech practice lead

Burson-Marsteller brings on Text100's Benecke as global tech practice lead

Burson-Marsteller has appointed Rowan Benecke, previously EVP and regional director of North America at Text100, to serve as the global technology practice chair, effective October 6.

Racepoint Global beats four to Progress Software brief

Racepoint Global beats four to Progress Software brief

Global software company Progress Software has awarded Racepoint Global its European hub and UK market PR programme following a five-way pitch.

Apple chief said to be relaxing Katie Cotton's "control-obsessed PR regime"

Apple chief said to be relaxing Katie Cotton's "control-obsessed PR regime"

The man who succeeded Steve Jobs at the helm of Apple is making the company and its PR team "friendlier and more transparent", according to an in-depth investigation.

WPP PR operating profits climb 8.3% in H1 2014

WPP PR operating profits climb 8.3% in H1 2014

The holding company behind Burson-Marsteller and Finsbury has put its underperformance in PR behind it with a substantial increase in operating profit for the first six months of the year.

Ketchum ups Access CEO Butenhoff to dual role running global tech practice

Ketchum ups Access CEO Butenhoff to dual role running global tech practice

The Omnicom Group firm has promoted Butenhoff to director of Ketchum's global technology business.

Alibaba's Zandy to rejoin Facebook

Ashley Zandy will return to Facebook after less than a year at Chinese e-commerce company Alibaba Group.

Weber Shandwick global tech practice leader Fry exits agency

Weber Shandwick global tech practice leader Fry exits agency

Tim Fry, global technology practice chair at Weber Shandwick, has left the agency after nearly 18 years.

Gay social networking app Scruff brings on MWW as AOR

Gay social networking app Scruff brings on MWW as AOR

Gay social networking app Scruff has selected MWW as AOR to increase brand awareness globally, following a three-month review.

How Foursquare communicated its brand transformation to users and partners

How Foursquare communicated its brand transformation to users and partners

Foursquare took a piecemeal approach to tell its complicated transformation story to users and business partners. But can it win over critics who accuse the app of taking up too much space on users' smartphones?

Facebook is target of international data-breach lawsuit

Facebook is target of international data-breach lawsuit

More than 900 people in the UK have joined the class action, while Germany has registered the most interest, with 5,287.

Octa brings on Formula PR to raise brand awareness

Octa brings on Formula PR to raise brand awareness

Octa, a company that manufactures and designs distinct tablet accessories, has hired Formula PR to increase brand and product awareness among members of the media and consumers.

Global & APAC heads on Bite merger with Text100

Global & APAC heads on Bite merger with Text100

In an exclusive interview about the just-announced merger of Bite and Text100, global chief Aedhmar Hynes emphasised that the move is aimed at building a strong global brand and denied problems with Bite leadership motivated the change.

Analysis

Comms lessons learned from the celebrity photo-hacking scandal

Comms lessons learned from the celebrity photo-hacking scandal

Technology companies should not wait for an incident to explain the security features of their cloud platforms and what they must do to keep their data safe.

Media-doubting fact-check sites are 'new front' in corporate communications

Media-doubting fact-check sites are 'new front' in corporate communications

BlackBerry's Fact Check portal shows you don't need to be 'a Walmart' to fight back, say corporate communications experts, though it certainly helps.

All eyes on Cupertino as Apple advances comms leader search

All eyes on Cupertino as Apple advances comms leader search

Experts disagree on the extent to which a new comms leader at Apple will result in a friendlier, more transparent company.

Net neutrality comms battle will define Web's future

Net neutrality comms battle will define Web's future

The future of the Internet hangs in the balance due to an ongoing battle between telecoms giants and the technology industry - and each side is taking a very different approach to telling their story.

Facebook, brands looking to cash in on virtual experiences

Facebook, brands looking to cash in on virtual experiences

Facebook has set its sights on virtual reality becoming the future of computing, and it is likely there will be a place for brands.

News by email...