Latest Technology News

Facebook's chatbots now know customers' names and preferences

Facebook's chatbots now know customers' names and preferences

Some retailers are tapping into the new feature to personalize shopping.

News Corp attacks 'anti-social' Facebook for 'reducing, if not removing' news stories

News Corp attacks 'anti-social' Facebook for 'reducing, if not removing' news stories

Rupert Murdoch's right-hand man has claimed Facebook has changed its algorithm to "reduce - if not remove" news publishers' stories in favor of other posts and accused the company of being "anti-social" towards other media owners.

Facebook's latest tweak shows its uneasy relationship with brands, media

Facebook's latest tweak shows its uneasy relationship with brands, media

For media outlets, the platform's 1.6 billion users just got a little harder to reach.

Will Facebook's News Feed changes lead to better brand content?

Will Facebook's News Feed changes lead to better brand content?

BBDO New York, MEC, Deutsch, and others weigh in on the new algorithm.

Hotwire launches global health tech practice for predicted $43bn market

Hotwire launches global health tech practice for predicted $43bn market

Global tech PR agency Hotwire has launched a global health tech practice, overseen from London by group chief development officer Andy West.

Facebook delivers the news publishers don't want to hear

Facebook delivers the news publishers don't want to hear

Gulp. Media outlets are preparing for a drop in referral traffic after Facebook said it will prioritize posts from friends in News Feed over those by media outlets.

Twitter unveils Snapchat-like stickers to add to photos

Twitter unveils Snapchat-like stickers to add to photos

Twitter has unveiled emoji stickers, allowing anyone who posts a picture via the mobile app to tack on cartoonish images.

PAN Communications hires Sparkpr veteran Joseph Martorano in San Francisco

For the past five years, Martorano has served as senior director of the enterprise practice at Sparkpr.

Ketchum makes VR specialty group a reality

Ketchum makes VR specialty group a reality

The firm said this week in Cannes that it is launching a specialty group to help clients focus on the emerging technology of virtual reality.

Seismic shock for UK PR as country votes out but practitioners highlight opportunities to help clients adapt

Seismic shock for UK PR as country votes out but practitioners highlight opportunities to help clients adapt

As the UK awoke to the news that Britain had voted to leave the EU by a margin of 52 per cent to 48 per cent and that Prime Minister David Cameron will leave office in the autumn, UK PR firms told PRWeek what they think the implications are for their businesses and their clients.

EBay appoints Porter Novelli for EMEA b2b and corporate comms brief

EBay appoints Porter Novelli for EMEA b2b and corporate comms brief

Porter Novelli has won a four-way competitive pitch on an EMEA-wide b2b and corporate external comms brief for eBay.

Square veteran Lin-Hua Wu joins Dropbox in new comms VP role

Square veteran Lin-Hua Wu joins Dropbox in new comms VP role

She is responsible for the company's worldwide communications strategy and overseeing a team of 20 in the newly created role.

Mondelez plans chocolate chatbots for Facebook Messenger

Mondelez plans chocolate chatbots for Facebook Messenger

Confectionary giant Mondelez will use Facebook Messenger bots to talk directly to consumers, becoming one of the biggest brands to put money behind the nascent technology.

No, Netflix hasn't replaced its old logo

No, Netflix hasn't replaced its old logo

The streaming service told users on Monday that its old logo isn't going away. Some weren't convinced.

What is Magic Pony and why did Twitter buy it?

What is Magic Pony and why did Twitter buy it?

Here's what you need to know about the technology and Twitter's plans for it.

Of course there's now emoji-based ad targeting on Twitter

Of course there's now emoji-based ad targeting on Twitter

Targeting tacos at people who use the taco emoji is one thing. After that, it gets more complicated.

6 reasons to care about Microsoft's LinkedIn acquisition

6 reasons to care about Microsoft's LinkedIn acquisition

What does Microsoft's LinkedIn acquisition mean for b-to-b marketers?

Snapchat announces partnerships, analytics upgrade

Snapchat announces partnerships, analytics upgrade

Snapchat grows up and gives advertisers what they need.

Jeff Weiner: 'The LinkedIn you know is only getting better'

Jeff Weiner: 'The LinkedIn you know is only getting better'

The LinkedIn chief executive worked to put users' and employees' minds at ease on Monday morning about its impending acquisition by Microsoft.

The 5 stories PR pros need to know on Friday morning, 6.10.2016

The 5 stories PR pros need to know on Friday morning, 6.10.2016

PR execs pick actors to play themselves; Twitter responds to username, password leak; Democrats shower Clinton with endorsements; Internet mocks Steph Curry's latest Under Armour shoes.

Analysis

It's time for PR to embrace its inner geek

It's time for PR to embrace its inner geek

Marketing technology is set to surpass external marketing this year as a CMO's biggest cost, according to Gartner. Yet some say PR pros aren't ready.

Experts: Facebook's olive branch to conservatives is only a good first step on transparency

Experts: Facebook's olive branch to conservatives is only a good first step on transparency

Experts say Mark Zuckerberg has Facebook on the right path by responding to allegations of political bias - but the social network must follow through.

How well is Snapchat handling lawsuit claiming it encourages drivers to speed?

How well is Snapchat handling lawsuit claiming it encourages drivers to speed?

Experts say Snapchat should remove its speed filter, which is at the center of the lawsuit.

Women occupy half of senior jobs in UK PR but are they just going it alone?

Women occupy half of senior jobs in UK PR but are they just going it alone?

In a week when events have been held all over the world to mark International Women's Day, new figures released exclusively to PRWeek by the CIPR show that women now account for 48 per cent of the senior workforce in the UK PR and comms industry.

Is Peach the next Snapchat? Ask again in 2017

Is Peach the next Snapchat? Ask again in 2017

How to evaluate new apps' potential, according to Gary Vaynerchuk, Golin head of digital Jeff Beringer, and Chik-fil-A's social media team.