PR director in charge of product launches says firm only communicates when it can add value to users, advertisers or investors.
Agency will manage integrated campaigns for the car entertainment and mobile technology companies
It also signed up 35,000 new riders in the city during the #UberMovesNYC campaign.
Google is the leading brand in the world but it is losing its sense of purpose, according to a global survey of 3,000 people about 100 leading companies.
Social listening and analytics company Sysomos has acquired Expion, a content marketing optimization and enterprise social media management platform.
FleishmanHillard and Fishburn are to share offices from the autumn, PRWeek understands.
Its parent company, Avid Life Media, is working with Levick Communications on its comms response.
"It continues to be essential that we show the world the value of Twitter. Communications is a key component of that, and to help build toward a stronger future, we are looking now to shift our communications strategy and direction," a spokesperson said via email.
The firm brought on Dawn Langeland as deputy MD three months ago.
Vice provides an opportunity to reach the hotly contested 18-to-34-year-old market.
The latest Windows upgrade is considered to be Microsoft's most crucial yet.
The site's first chief executive, Steve Huffman, is returning to the company's helm.
Organic reach, video ads, and music, to name three things.
The former eBay comms leader took on the newly created role of corp comms head at Charles Schwab earlier this week.
Many users are upset that the site dismissed former communications director and AMA manager Victoria Taylor.
Reddit in turmoil; Indiana, Porter Novelli split; US women win World Cup, but some fans get out of hand on Twitter; Greek crisis dominates news cycle; Clinton campaign criticized for reporter wrangling; Mega insurance deal.
The cloud-based accounting software company is introducing itself in the US.
Lynne Anne Davis, president Asia Pacific at Fleishman Hillard and chair of this year's judging panel at Cannes, speaks to Steve Barrett about why PR is having a good year at Cannes.
Based in Seattle, 468 Communications specializes in communications services and location-based marketing
The former PR adviser to Steve Jobs looks back at her work on behalf of Apple's mercurial leader and forward on how to break the glass ceiling prevalent in Silicon Valley.
Uber was hailed as the winner after a fierce public affairs battle against New York City Mayor Bill de Blasio, who had moved to cap the number of vehicles it could operate in the city.
Victoria Taylor's exit and the Reddit community's often vicious response has cooled off many PR executives on the website's Ask Me Anything sessions.
A new survey shows that the stubborn issue of the gender pay gap refuses to go away, despite the introduction of the Equal Pay Act 45 years ago. It reveals that men in the PR and comms industry are, on average, paid £10,000 more than women and that they receive a "staggering" £65,000 more in bonus payments than women in equivalent roles.
The pop star cemented her reputation as a mega-star who can use her influence to change minds, not just sell records, by taking on Apple.
Twitter changed everything. But amid trouble growing its revenue base, the platform just isn't as important for PR pros as it used to be.