Latest Technology News

YouTube's algorithms need a human touch

YouTube's algorithms need a human touch

Concerns about ads appearing next to inappropriate content on YouTube and Facebook's woes around fake news highlight the fact that, while tech is a prime driver of modern marketing and communications, machines are not perfect yet.

This digital agency built a chatbot to recruit summer interns

This digital agency built a chatbot to recruit summer interns

Minneapolis-based space150 is using the technology to weed out applicants with questions like "How would a dog wear pants?"

Twitter could launch paid membership option

Twitter could launch paid membership option

Twitter is considering a paid, premium service aimed at businesses and power users as it searches for revenue growth in the face of stagnating user numbers.

Breakfast Briefing, 3.24.2017: Twitter teases Tweetdeck on steroids

Breakfast Briefing, 3.24.2017: Twitter teases Tweetdeck on steroids

Twitter is surveying users about what they'd like to see in a paid-for version of TweetDeck.

Hotwire chief Brendon Craigie exits firm

Hotwire chief Brendon Craigie exits firm

The agency did not immediately name a successor.

Unilever 'not affected' by YouTube terror ad issues, says Keith Weed

Unilever 'not affected' by YouTube terror ad issues, says Keith Weed

The high-profile CMO struck a balancing act during a tense Q&A at Advertising Week Europe.

Breakfast Briefing, 3.21.2017: Google apologizes for letting ads get too close to extremist content

Breakfast Briefing, 3.21.2017: Google apologizes for letting ads get too close to extremist content

The company has created safeguards to help advertisers avoid offensive content.

Breakfast Briefing, 3.20.2017: Jeff Jones' messy divorce from Uber

Breakfast Briefing, 3.20.2017: Jeff Jones' messy divorce from Uber

The former Target CMO and the ride-hailing company issued cutting statements about each other in the press over the weekend as Jones decided to exit the company.

Big tech, media activations eclipse startups at SXSW

Big tech, media activations eclipse startups at SXSW

Experiences by IBM, Universal, Sony, and Intel were the most impressive, say festival attendees.

Breakfast Briefing, 3.15.2017: Maddow teases with Trump tax exclusive

Breakfast Briefing, 3.15.2017: Maddow teases with Trump tax exclusive

MSNBC host unveils details of President's 2005 tax returns on Tuesday night show.

U.K.-based Simpatico PR plants flag in New York

U.K.-based Simpatico PR plants flag in New York

Dori Pasternak-Busell is leading the firm's U.S. practice in New York.

SXSW: With innovation, porn beats tech to the punch

SXSW: With innovation, porn beats tech to the punch

Thank NSFW sites for many of the features internet users take for granted, says Droga5 at South by Southwest Interactive.

Facebook launches third Snapchat clone

Facebook launches third Snapchat clone

After Instagram Stories and WhatsApp Status, Facebook has added Snapchat-like features to its main chat platform, Messenger.

Breakfast Briefing, 3.10.2017: What to watch as SXSW kicks off

Breakfast Briefing, 3.10.2017: What to watch as SXSW kicks off

The annual get together of techies, marketers, and grandees from the business and political worlds starts today in Austin, Texas.

Microsoft's Xbox hires Edelman vet Ken Birge as global comms head

Microsoft's Xbox hires Edelman vet Ken Birge as global comms head

Birge joined from Edelman shop Assembly, which works with Microsoft.

Verizon's Torod Neptune joins Lenovo

Verizon's Torod Neptune joins Lenovo

He will report to CMO David Roman as VP of global comms.

Timeline: Uber's reputation freefall

Timeline: Uber's reputation freefall

Before there was Greyball, there was Susan Fowler's blog. And before that, there was the #DeleteUber push. A timeline of the ride-hailing company's most recent falls from grace.

White House alum Clay Dumas joins the Pramana Collective

White House alum Clay Dumas joins the Pramana Collective

Pramana's workforce is made up of a cadre of former comms chiefs at tech companies.

Pandora brings on LinkedIn veteran Hani Durzy

Pandora brings on LinkedIn veteran Hani Durzy

He is overseeing global strategic communications for the streaming music platform.

Edelman Trust Barometer: No home-state advantage for tech in California

Edelman Trust Barometer: No home-state advantage for tech in California

New findings from the 2017 Edelman Trust Barometer paint a complicated relationship between Silicon Valley (the region) and Silicon Valley (the tech sector).

Analysis

How Uber, and its CEO, can grow up fast

How Uber, and its CEO, can grow up fast

Uber is facing an avalanche of crises. To fix its reputation, experts say it has to grow up fast--and so does its leadership.

Investors aren't ready to sign up for Snap's IPO just yet

Investors aren't ready to sign up for Snap's IPO just yet

The parent company of Snapchat has a charismatic leader and an interesting story to tell. What remains to be seen is whether it can emphasize both enough to assuage investors' concerns about stalling user growth and increased competition.

Travel ban gives tech CEOs cover to resist Trump

Travel ban gives tech CEOs cover to resist Trump

In an ultra-politicized world, Silicon Valley has to choose between angering the world's most powerful man or a vindictive consumer market. Since last weekend, it's picked the former.

Message to retailers: Become tech brands

Message to retailers: Become tech brands

Physical retail outlets aren't going extinct, but they will have to adopt new technologies to make their stores a must-visit in a hyper-competitive environment, say experts.

Why the Detroit Auto Show isn't just for car companies anymore

Why the Detroit Auto Show isn't just for car companies anymore

Automakers are using the event to show off mobility technologies, and so are the suppliers and partners who are helping them along the way to self-driving cars.