Latest Technology News

Logitech ups Krista Todd to corporate comms VP

Logitech ups Krista Todd to corporate comms VP

Krista Todd has succeeded Nancy Morrison, who retired in December.

Former HP comms head Wohl joins Commvault as CCO

Former HP comms head Wohl joins Commvault as CCO

Bill Wohl previously worked at HP and SAP.

Hootsuite's new tool makes it easy for 'anyone' to promote Facebook posts

Hootsuite's new tool makes it easy for 'anyone' to promote Facebook posts

The tool simplifies the ad creation and management process.

Visa's Doidge joins BlackBerry corp comms team

Visa's Doidge joins BlackBerry corp comms team

She started at the mobile-device maker less than two weeks after Heidi Davidson stepped down as SVP of communications.

Google's Whetstone joins Uber to lead policy and communications

Google's Whetstone joins Uber to lead policy and communications

Whetstone will become SVP of policy and communications at Uber.

Twitter comms director Rachael Horwitz joins Facebook

Twitter comms director Rachael Horwitz joins Facebook

Twitter comms director Rachael Horwitz is to join social media rival Facebook in the role of director of technology comms.

BlackBerry comms leader Heidi Davidson steps down

BlackBerry comms leader Heidi Davidson steps down

She was promoted to her most recent role at BlackBerry at the end of last year.

Matter to open Boulder office amid thriving startup scene

Matter to open Boulder office amid thriving startup scene

Matter VP Maria Brown will lead the location.

Your call: What was Twitter thinking putting marketing under its CFO?

Your call: What was Twitter thinking putting marketing under its CFO?

Masterstroke or major mistake?

Oracle brings on Burson-led WPP team for global account

Oracle brings on Burson-led WPP team for global account

The contract on the account begins June 1.

Six things PR pros need to know on Tuesday morning, 5.5.2015

Six things PR pros need to know on Tuesday morning, 5.5.2015

Cause of death of SurveyMonkey CEO, women's equality advocate, revealed; How Hillary Clinton will differentiate herself from rivals; Huckabee to kick off campaign; Obama on Letterman.

After acquisitions, Cision releases products with Vocus, Viralheat services

After acquisitions, Cision releases products with Vocus, Viralheat services

The product launches are the first in a series of new releases following Cision's acquisition spree.

Five things PR pros need to know on Friday morning, 5.1.2015

Five things PR pros need to know on Friday morning, 5.1.2015

GM invests $5.4 billion in US factories; Facebook garners $10 million in donations for Nepal; LinkedIn projects drop in Q2 revenue

CMOs struggle to grasp marketing tech tools

CMOs struggle to grasp marketing tech tools

Oracle report shows CMOs have trouble evaluating and deciding on new marketing technologies.

3D printer MakerBot's PR leader not spared as it cuts 20% of workforce

3D printer MakerBot's PR leader not spared as it cuts 20% of workforce

MakerBot cut about 100 staffers, including PR director Jenifer Howard, as it integrates with parent company Stratasys.

Six things PR pros need to know on Thursday morning, 4.30.2015

Six things PR pros need to know on Thursday morning, 4.30.2015

Bernie Sanders is running for president; Tesla set to reveal two batteries; NFL Draft gets underway.

NASDAQ reputation under microscope again after Twitter earnings mishap

NASDAQ reputation under microscope again after Twitter earnings mishap

NASDAQ prematurely released Twitter's earnings on Monday afternoon.

Six things PR pros need to know on Wednesday morning, 4.29.2015

Six things PR pros need to know on Wednesday morning, 4.29.2015

PRWeek Global Awards winners revealed; Hillary Clinton to address criminal justice reform; Twitter's earnings disappoint.

UK-based Babel hires Golin's Kawashima to lead US expansion

UK-based Babel hires Golin's Kawashima to lead US expansion

She will lead the US operation out of San Francisco.

Five things PR pros need to know on Tuesday morning, 4.28.2015

Five things PR pros need to know on Tuesday morning, 4.28.2015

Next Fifteen sees 10.6% revenue jump in FY 2014; Baltimore calls in the National Guard; Uber to launch food delivery service

Analysis

Is Antonio Lucio the right person to define HP's brand? Comms experts weigh in

Is Antonio Lucio the right person to define HP's brand? Comms experts weigh in

As HP prepares to split into two separate entities, PR pros back Lucio to create a global positioning and narrative for the newly formed HP Inc.

Public affairs tactics will need to change radically after the general election

Public affairs tactics will need to change radically after the general election

Notwithstanding a sudden surge in the fortunes of one of the major parties, the general election is likely to result in either a slim Parliamentary majority of the kind not seen since Sir John Major's ill-fated 1992-1997 administration nearly 20 years ago, or a minority government. This in turn presages a radical change in the tactics employed by public affairs agencies to influence the Government's legislative programme. PRWeek speaks to three public affairs professionals to get their insight on the opportunities and challenges presented by the composition of the next government.

The campaign tech to watch as the 2016 race gets underway

The campaign tech to watch as the 2016 race gets underway

Will 2016 be the Periscope election? The Meerkat election? Or the even bigger data election? It's not that simple, but new platforms will help campaigns perform faster and more consistently across media than ever before.

PR in the dock: Nearly 70 per cent of the general public does not trust the industry

PR in the dock: Nearly 70 per cent of the general public does not trust the industry

It is often said, with much hand-wringing, that the PR industry has a PR problem but this is usually within the context of arguments about why PRs do not have a seat at the top table or command the same budgets as counterparts in marketing or advertising. But the alarming results of an exclusive survey for PRWeek show that PR itself has a reputational deficit to navigate, with nearly 70 per cent of the general public saying it does not trust its practitioners.

Despite the price tag, it's time for marketers to embrace Apple Watch

Despite the price tag, it's time for marketers to embrace Apple Watch

Should brands follow Apple into the wearable space now that the wraps are off Apple Watch? In a word, yes, say marcomms executives.

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