Latest Technology News

Shazam brings on Grooveshark's James Pearson for global comms

Shazam brings on Grooveshark's James Pearson for global comms

Pearson succeeds former Shazam comms leader Brendan Lewis, who left the music app in June.

The 6 stories PR pros need to know on Wednesday, 8.26.2015

The 6 stories PR pros need to know on Wednesday, 8.26.2015

WPP's PR and public affairs arm sees 5.4% revenue jump; Donald Trump clashes with Univision anchor; Kraft Heinz recalls two million pounds of turkey bacon; YouTube Gaming goes live; Amazon expands Prime Now delivery service; Uber partners with University of Arizona on driverless car efforts.

Long live The New York Times: And long live Amazon

Long live The New York Times: And long live Amazon

This week's face-off between the world's most respected media outlet and one of the most innovative and disruptive technology companies demonstrates the best about both parties.

Three crisis comms experts on what Ashley Madison should do next

Three crisis comms experts on what Ashley Madison should do next

PRWeek asked crisis comms and reputation-management specialists to explain what they think Ashley Madison should do next from a PR standpoint.

Former Grayling CEO Pete Pedersen joins Sonos as global PR head

Former Grayling CEO Pete Pedersen joins Sonos as global PR head

The former Grayling chief executive and longtime Edelman employee is reporting to CMO Joy Howard in the new position.

CMO: How PR will 'rebirth' global tech brand after 10 years in the shadows

CMO: How PR will 'rebirth' global tech brand after 10 years in the shadows

Veritas marketing chief underlines how PR will drive engagement after firm is spun out of parent company and sold to investor group for $8bn

Bezos, Amazon execs defend workplace culture after New York Times article

Bezos, Amazon execs defend workplace culture after New York Times article

Jeff Bezos: "I strongly believe that anyone working in a company that really is like the one described in the NYT would be crazy to stay. I know I would leave such a company."

Your call: Who do you believe? Amazon or The New York Times?

Your call: Who do you believe? Amazon or The New York Times?

The New York Times described working at Amazon a hellish environment where staffers often break into tears. Jeff Bezos said it's not like that at all. Who do you believe?

The 7 stories PR pros need to know on Monday morning, 8.17.2015

The 7 stories PR pros need to know on Monday morning, 8.17.2015

Amazon responds to workplace criticism; AT&T's longtime partnership with the NSA revealed; Trigana Air safety record panned; PR pros wait with bated breath for Colbert's Late Show; Trump in Iowa; Politics roundup.

Tinder takes a swipe at Vanity Fair (and wins the Internet)

Tinder takes a swipe at Vanity Fair (and wins the Internet)

Those calling Tinder's Twitter rant a #PRFail are failing themselves to see its genius, writes Business Wire's Serena Ehrlich.

The 7 stories PR pros need to know on Thursday morning, 8.13.2015

The 7 stories PR pros need to know on Thursday morning, 8.13.2015

Leadership change at Tinder; Emirates picks WPP team for creative; Clinton hires key Reid staffer for Latino outreach; Lenovo to cut 3,200 jobs; Biden considers 2016 run.

Go home, Tinder. You're drunk: PR pros react to Twitter tirade

Go home, Tinder. You're drunk: PR pros react to Twitter tirade

Tinder's 30-tweet rant on Tuesday night about a critical Vanity Fair article may have been pre-planned. But deliberate or not, it wasn't very smart, say communications experts.

The 7 stories PR pros need to know on Wednesday morning, 8.12.2015

The 7 stories PR pros need to know on Wednesday morning, 8.12.2015

Tinder's 30-plus tweet rant at Vanity Fair; Hillary Clinton to turn over private email server; Journalists want more White House access; FDA slams Kim Kardashian's morning sickness drug endorsement; How the 'Straight Outta (Somewhere)' campaign built buzz.

Numbers game: How Google's Alphabet reorganization is a win for IR

Numbers game: How Google's Alphabet reorganization is a win for IR

PR pros believe Google holding company Alphabet will benefit shareholders.

Did you understand Google's Alphabet reorganization?

Did you understand Google's Alphabet reorganization?

Google pulled out all the stops to announce its reorganization on Monday evening. But are you still confused?

The 7 stories PR pros need to know on Tuesday morning, 8.11.2015

The 7 stories PR pros need to know on Tuesday morning, 8.11.2015

Google reorganizes; Megyn Kelly won't apologize to Donald Trump; Press releases at center of federal case; Dorsey buys up Twitter stock.

Google creates Alphabet parent in search for transparency and independence

Google creates Alphabet parent in search for transparency and independence

Google is about to undergo one of the biggest shakeups in Silicon Valley, after announcing it will become part of a new holding company known as Alphabet.

Major brands tear down gender stereotypes with #ILookLikeAnEngineer campaign

Major brands tear down gender stereotypes with #ILookLikeAnEngineer campaign

Isis Wenger, an engineer at OneLogin, launched the social media effort this week.

Silicon Valley Honda Accord launch accelerates tech-auto crossover

Silicon Valley Honda Accord launch accelerates tech-auto crossover

Honda revealed its 2016 Accord and R&D facility in the tech hub of Silicon Valley.

Thomas Gensemer: 40 Under 40 2015

Thomas Gensemer: 40 Under 40 2015

Chief strategy officer, US, Burson-Marsteller
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Analysis

How widespread is case study fakery in the PR and comms industry?

How widespread is case study fakery in the PR and comms industry?

The 'sweaty-gate' affair together with the Department for Work and Pensions' fictional case studies might suggest such fakery is alive and well in PR and comms land, much to the chagrin of the industry. But journalists are also complicit in this game, leaving readers to guess whether the subjects of so-called 'real life' stories are just playing a part. How widespread is the practice and can it ever be justified, asks Ian Griggs.

How Uber drove circles around New York City's mayor

How Uber drove circles around New York City's mayor

Uber was hailed as the winner after a fierce public affairs battle against New York City Mayor Bill de Blasio, who had moved to cap the number of vehicles it could operate in the city.

Why PR pros are now thinking twice about Reddit

Why PR pros are now thinking twice about Reddit

Victoria Taylor's exit and the Reddit community's often vicious response has cooled off many PR executives on the website's Ask Me Anything sessions.

Tackling the gender pay gap: The £65,000 question

Tackling the gender pay gap: The £65,000 question

A new survey shows that the stubborn issue of the gender pay gap refuses to go away, despite the introduction of the Equal Pay Act 45 years ago. It reveals that men in the PR and comms industry are, on average, paid £10,000 more than women and that they receive a "staggering" £65,000 more in bonus payments than women in equivalent roles.

A PR win for Apple, but a much bigger victory for Taylor Swift

A PR win for Apple, but a much bigger victory for Taylor Swift

The pop star cemented her reputation as a mega-star who can use her influence to change minds, not just sell records, by taking on Apple.

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