New findings from the 2017 Edelman Trust Barometer paint a complicated relationship between Silicon Valley (the region) and Silicon Valley (the tech sector).
Apple, Microsoft, and Salesforce were among the companies that expressed their displeasure with the White House's decision to roll back protections for transgender students on Wednesday night.
Kerris is set to join the agency on March 6, reporting to Kym White.
The ride-hailing platform is sending an empathetic message to users who are deleting its app and referencing allegations it ignored claims of sexual harassment within its workforce.
Here are three misconceptions brands have about Snapchat. Why they're wrong.
Membit is an AR photo-sharing app that allows "pictures to be placed and viewed in the exact location they were captured."
On the second day of its IPO roadshow, Snap's founders fended off pointed questions from skeptical investors.
Uber is entering day four of a crisis set off by a former engineer claiming her complaints about sexual harassment were ignored by its human resources department.
Soon after launching Instagram Live Stories, Facebook has made an update to WhatsApp that again challenges Snapchat ahead of its IPO.
The ride-hailing company has enlisted a former attorney general to investigate claims it did nothing about reports of sexual harassment.
Announced in January, the changes were rolled out on Thursday. Facebook is hoping they cut down on the amount of fake news shared via the section.
Snap is tempering expectations for its upcoming IPO, which is still on track to be the largest tech floatation in the U.S. since Alibaba nearly three years ago.
A new report shows a high willingness among users to engage with advertisers.
Liberty Communications, the London-headquartered tech-focused agency with offices in San Francisco and New York, has hired technology comms veteran Jim Lubinskas as its first North America MD.
Will Valentine started in the role on Monday.
Disney cut ties with PewDiePie this week after he posted videos containing anti-Semitic content. However, Twitter users questioned why the family friendly entertainment giant worked with the outrageous YouTube star in the first place.
Twitter's advertising revenue declined slightly in the fourth quarter of 2016 after international growth failed to offset an 11% fall in the U.S.
Advertisers can still target by ethnicity as long as ads don't offer housing, employment, or credit opportunities.
Shares of the platform were down in pre-market trading on Thursday morning after it released its fourth-quarter and full-year earnings report.
She joined the b-to-b company last May after HP split its business.
The parent company of Snapchat has a charismatic leader and an interesting story to tell. What remains to be seen is whether it can emphasize both enough to assuage investors' concerns about stalling user growth and increased competition.
In an ultra-politicized world, Silicon Valley has to choose between angering the world's most powerful man or a vindictive consumer market. Since last weekend, it's picked the former.
Physical retail outlets aren't going extinct, but they will have to adopt new technologies to make their stores a must-visit in a hyper-competitive environment, say experts.
Automakers are using the event to show off mobility technologies, and so are the suppliers and partners who are helping them along the way to self-driving cars.
Virtual reality may be the flavor of the week, but it has several hurdles to clear before it's a more common part of marketing campaigns.