Latest Technology News

Facebook revamps Trending section amid fake news fight

Facebook revamps Trending section amid fake news fight

Announced in January, the changes were rolled out on Thursday. Facebook is hoping they cut down on the amount of fake news shared via the section.

Breakfast Briefing, 2.16.2017: More on Snap IPO, a day without immigrants

Breakfast Briefing, 2.16.2017: More on Snap IPO, a day without immigrants

Snap is tempering expectations for its upcoming IPO, which is still on track to be the largest tech floatation in the U.S. since Alibaba nearly three years ago.

More than half of Snapchat users open, watch branded content

More than half of Snapchat users open, watch branded content

A new report shows a high willingness among users to engage with advertisers.

London-based tech agency Liberty Communications names first North America MD

London-based tech agency Liberty Communications names first North America MD

Liberty Communications, the London-headquartered tech-focused agency with offices in San Francisco and New York, has hired technology comms veteran Jim Lubinskas as its first North America MD.

Valentine's Day at Lyft: Ride-hailing service picks Pandora veteran as comms VP

Valentine's Day at Lyft: Ride-hailing service picks Pandora veteran as comms VP

Will Valentine started in the role on Monday.

Twitter reacts: Why did Disney work with PewDiePie in the first place?

Twitter reacts: Why did Disney work with PewDiePie in the first place?

Disney cut ties with PewDiePie this week after he posted videos containing anti-Semitic content. However, Twitter users questioned why the family friendly entertainment giant worked with the outrageous YouTube star in the first place.

International growth fails to offset US ad revenue decline at Twitter

International growth fails to offset US ad revenue decline at Twitter

Twitter's advertising revenue declined slightly in the fourth quarter of 2016 after international growth failed to offset an 11% fall in the U.S.

Facebook introduces machine learning to combat racial discrimination in ads

Facebook introduces machine learning to combat racial discrimination in ads

Advertisers can still target by ethnicity as long as ads don't offer housing, employment, or credit opportunities.

Breakfast Briefing, 2.9.2017: Twitter earnings disappoint again

Breakfast Briefing, 2.9.2017: Twitter earnings disappoint again

Shares of the platform were down in pre-market trading on Thursday morning after it released its fourth-quarter and full-year earnings report.

Hewlett-Packard Enterprise expands Katherine Ducker's role

Hewlett-Packard Enterprise expands Katherine Ducker's role

She joined the b-to-b company last May after HP split its business.

Atomic PR founders Andy Getsey, James Hannon found Employera

Atomic PR founders Andy Getsey, James Hannon found Employera

The San Francisco-based firm has five staffers at launch, including Getsey and Hannon, the founders of Atomic PR.

Q&A: Twitter's head of brand strategy Alex Josephson on how to deflect Trump and tackle the Super Bowl

Q&A: Twitter's head of brand strategy Alex Josephson on how to deflect Trump and tackle the Super Bowl

The network talks going live and its most controversial president.

Breakfast Briefing, 2.3.2017: About Snapchat's losses...

Breakfast Briefing, 2.3.2017: About Snapchat's losses...

Snapchat filed for its much-anticipated IPO on Thursday afternoon, but some experts are concerned its losses over the past two years make it look like another social network that has trouble turning a profit.

Sard Verbinnen supports Snap Inc. on IPO comms

Sard Verbinnen supports Snap Inc. on IPO comms

Sard Verbinnen was one of the agencies that handled communications for Alibaba's record-breaking initial public offering in 2014.

Chan Zuckerberg Initiative builds out comms team

Chan Zuckerberg Initiative builds out comms team

Facebook CEO Mark Zuckerberg and his wife, Priscilla Chan, launched the social advocacy organization shortly after the birth of their daughter, Max.

More than mountains: APCO works to shift perception of Switzerland

More than mountains: APCO works to shift perception of Switzerland

The firm is launching a campaign this month to modernize the image of Switzerland with events in major cities across the U.S.

Tesla plugs in Virgin America's Dave Arnold

Tesla plugs in Virgin America's Dave Arnold

Arnold was most recently director of corporate comms at Virgin America, which was acquired by Alaska Airlines last year.

Is a Snapchat Super Bowl ad worth $3 million?

Is a Snapchat Super Bowl ad worth $3 million?

Snapchat's price for two filters tying into the big game may not be as crazy as you think, writes a global team lead at GlassView.

Uber faces boycott threats after executives' stances on Trump

Uber faces boycott threats after executives' stances on Trump

#BoycottUber trended on Twitter on Friday morning after its CEO said the company was willing to work with the Trump administration

Twitter sees record live stream viewers for Trump inauguration

Twitter sees record live stream viewers for Trump inauguration

A partnership with PBS brought nearly 7 million viewers to the platform.

Analysis

Travel ban gives tech CEOs cover to resist Trump

Travel ban gives tech CEOs cover to resist Trump

In an ultra-politicized world, Silicon Valley has to choose between angering the world's most powerful man or a vindictive consumer market. Since last weekend, it's picked the former.

Message to retailers: Become tech brands

Message to retailers: Become tech brands

Physical retail outlets aren't going extinct, but they will have to adopt new technologies to make their stores a must-visit in a hyper-competitive environment, say experts.

Why the Detroit Auto Show isn't just for car companies anymore

Why the Detroit Auto Show isn't just for car companies anymore

Automakers are using the event to show off mobility technologies, and so are the suppliers and partners who are helping them along the way to self-driving cars.

How PR can make the VR opportunity real

How PR can make the VR opportunity real

Virtual reality may be the flavor of the week, but it has several hurdles to clear before it's a more common part of marketing campaigns.

The pursuit of post-election talent is on - and not  just in DC

The pursuit of post-election talent is on - and not just in DC

The end of the Obama administration and Hillary Clinton's presidential campaign could be a plus for agencies, at least in terms of the abundance of communications talent on the market.