Latest Technology News

Yahoo: 'Forget the PR buzz, we don't communicate unless we can add value'

Yahoo: 'Forget the PR buzz, we don't communicate unless we can add value'

PR director in charge of product launches says firm only communicates when it can add value to users, advertisers or investors.

Text100 Singapore awarded Pioneer and iQNECT communications deals

Text100 Singapore awarded Pioneer and iQNECT communications deals

Agency will manage integrated campaigns for the car entertainment and mobile technology companies

How Uber fought City Hall, by the numbers

How Uber fought City Hall, by the numbers

It also signed up 35,000 new riders in the city during the #UberMovesNYC campaign.

Google leading brand in world but losing sense of purpose, says global survey

Google is the leading brand in the world but it is losing its sense of purpose, according to a global survey of 3,000 people about 100 leading companies.

Social listening firm Sysomos acquires Expion

Social listening firm Sysomos acquires Expion

Social listening and analytics company Sysomos has acquired Expion, a content marketing optimization and enterprise social media management platform.

FleishmanHillard and Fishburn office-sharing arrangement fuels merger rumours

FleishmanHillard and Fishburn office-sharing arrangement fuels merger rumours

FleishmanHillard and Fishburn are to share offices from the autumn, PRWeek understands.

How cheating site Ashley Madison responded to an 'act of cyber-terrorism'

How cheating site Ashley Madison responded to an 'act of cyber-terrorism'

Its parent company, Avid Life Media, is working with Levick Communications on its comms response.

Twitter says it will change comms strategy as Gabriel Stricker departs

Twitter says it will change comms strategy as Gabriel Stricker departs

"It continues to be essential that we show the world the value of Twitter. Communications is a key component of that, and to help build toward a stronger future, we are looking now to shift our communications strategy and direction," a spokesperson said via email.

Golin ups Langeland to New York MD, wins Kayak PR, social biz

Golin ups Langeland to New York MD, wins Kayak PR, social biz

The firm brought on Dawn Langeland as deputy MD three months ago.

Verizon's latest content move: Vice

Verizon's latest content move: Vice

Vice provides an opportunity to reach the hotly contested 18-to-34-year-old market.

Microsoft kicks off #UpgradeYourWorld campaign for Windows 10

Microsoft kicks off #UpgradeYourWorld campaign for Windows 10

The latest Windows upgrade is considered to be Microsoft's most crucial yet.

Ellen Pao out at Reddit a week after AMA leader Victoria Taylor ousted

Ellen Pao out at Reddit a week after AMA leader Victoria Taylor ousted

The site's first chief executive, Steve Huffman, is returning to the company's helm.

What Facebook's changes mean for marketers

What Facebook's changes mean for marketers

Organic reach, video ads, and music, to name three things.

More change at eBay as comms VP Carberry exits for Charles Schwab

More change at eBay as comms VP Carberry exits for Charles Schwab

The former eBay comms leader took on the newly created role of corp comms head at Charles Schwab earlier this week.

Kristine Fasnacht takes over AMAs amid Reddit user backlash

Kristine Fasnacht takes over AMAs amid Reddit user backlash

Many users are upset that the site dismissed former communications director and AMA manager Victoria Taylor.

The 6 stories PR pros need to know on Monday morning: 7.6.2015

The 6 stories PR pros need to know on Monday morning: 7.6.2015

Reddit in turmoil; Indiana, Porter Novelli split; US women win World Cup, but some fans get out of hand on Twitter; Greek crisis dominates news cycle; Clinton campaign criticized for reporter wrangling; Mega insurance deal.

Alice Chan joins startup Xero as VP of global comms

Alice Chan joins startup Xero as VP of global comms

The cloud-based accounting software company is introducing itself in the US.

Video: Cannes chair of judges Lynne Anne Davis on PR's "breakout" year at the awards

Video: Cannes chair of judges Lynne Anne Davis on PR's "breakout" year at the awards

Lynne Anne Davis, president Asia Pacific at Fleishman Hillard and chair of this year's judging panel at Cannes, speaks to Steve Barrett about why PR is having a good year at Cannes.

Weber Shandwick veteran Tim Fry launches firm

Weber Shandwick veteran Tim Fry launches firm

Based in Seattle, 468 Communications specializes in communications services and location-based marketing

Andy Cunningham on Steve Jobs and smashing the 'silicon ceiling'

Andy Cunningham on Steve Jobs and smashing the 'silicon ceiling'

The former PR adviser to Steve Jobs looks back at her work on behalf of Apple's mercurial leader and forward on how to break the glass ceiling prevalent in Silicon Valley.

Analysis

How Uber drove circles around New York City's mayor

How Uber drove circles around New York City's mayor

Uber was hailed as the winner after a fierce public affairs battle against New York City Mayor Bill de Blasio, who had moved to cap the number of vehicles it could operate in the city.

Why PR pros are now thinking twice about Reddit

Why PR pros are now thinking twice about Reddit

Victoria Taylor's exit and the Reddit community's often vicious response has cooled off many PR executives on the website's Ask Me Anything sessions.

Tackling the gender pay gap: The £65,000 question

Tackling the gender pay gap: The £65,000 question

A new survey shows that the stubborn issue of the gender pay gap refuses to go away, despite the introduction of the Equal Pay Act 45 years ago. It reveals that men in the PR and comms industry are, on average, paid £10,000 more than women and that they receive a "staggering" £65,000 more in bonus payments than women in equivalent roles.

A PR win for Apple, but a much bigger victory for Taylor Swift

A PR win for Apple, but a much bigger victory for Taylor Swift

The pop star cemented her reputation as a mega-star who can use her influence to change minds, not just sell records, by taking on Apple.

Why Twitter is no longer trending for brands

Why Twitter is no longer trending for brands

Twitter changed everything. But amid trouble growing its revenue base, the platform just isn't as important for PR pros as it used to be.

News by email...