Latest Technology News

Cisco veteran Melissa Selcher joins LinkedIn

Cisco veteran Melissa Selcher joins LinkedIn

She had served in numerous roles at Cisco since joining the company in 2008.

US agency Brew Media Relations to open in UK after acquisition by Freuds

US agency Brew Media Relations to open in UK after acquisition by Freuds

Tech and media-focused agency Brew Media Relations will open a fourth office in the UK - its first outside of the US - in the near future, PRWeek has learned.

WE Communications names Steve Kerns as San Francisco GM

WE Communications names Steve Kerns as San Francisco GM

Prior, Kerns was SVP in Text100's San Francisco office.

Porter Novelli's Darlan Monterisi to top comms role at CA Technologies

Porter Novelli's Darlan Monterisi to top comms role at CA Technologies

The Omnicom Group agency's New York office leader will join CA on May 9.

Shazam makes mobile advertising play with Shazam for Brands

Shazam makes mobile advertising play with Shazam for Brands

Shazam for Brands will also be the official music partner for this year's Cannes Lions International Festival of Creativity.

Hootsuite rolls out video integrations

Hootsuite rolls out video integrations

Users can share video from across YouTube, Facebook, Twitter, and Instagram.

Snapchat defends Bob Marley 4/20 filter from blackface accusations

Snapchat defends Bob Marley 4/20 filter from blackface accusations

Some social media users accused Snapchat of racism, others complained about the late reggae superstar's association with the marijuana holiday.

Jodi Brooks takes the helm of U.S. tech at Burson-Marsteller

Jodi Brooks takes the helm of U.S. tech at Burson-Marsteller

She had served as MD and East Coast technology practice leader since 2013.

BetterBrand launches chatbot marketing platform for messaging apps

BetterBrand launches chatbot marketing platform for messaging apps

Former agency strategist Asaf Amir discusses his startup and the future of the chatbot.

Sitecore hires Ryan Donovan to run PR operations

Sitecore hires Ryan Donovan to run PR operations

The technology veteran has worked at Visa, Sandisk, HP, Ketchum, and Text100.

Facebook opens brand window to Messenger

Facebook opens brand window to Messenger

The new suite of tools will enhance interactive marketing on the chat platform, Facebook CEO Mark Zuckerberg said at F8.

The 5 stories PR pros need to know on Wednesday morning, 4.13.2016

The 5 stories PR pros need to know on Wednesday morning, 4.13.2016

Chatbots - the future of external communications?; BuzzFeed badly missed its 2015 targets, says FT; Napster founder donates $250 million to launch immunotherapy center; Sponsors say goodbye to Kobe Bryant; Listeria fears force Reser's products from shelves.

Tesla timeline: How the electric car company built a global brand without advertising

Tesla timeline: How the electric car company built a global brand without advertising

Tesla has no CMO and no ad agency on retainer. Yet it built one of the coolest brands in the world. Here's how.

Twitter launches advertising awards

Twitter launches advertising awards

The Twitter Awards will recognize advertisers that "GoLive best."

Facebook's Dex Torricke-Barton takes off for top comms role at SpaceX

Facebook's Dex Torricke-Barton takes off for top comms role at SpaceX

Torricke-Barton, who also previously worked at Google and the U.N. secretary general's office, will join SpaceX next month.

Afghan Taliban releases mobile app as new PR tool

Afghan Taliban releases mobile app as new PR tool

Alemarah app was initially available on Google Play store, but has since been removed.

Caryn Marooney's role at Facebook grows as Mike Buckley exits

Caryn Marooney's role at Facebook grows as Mike Buckley exits

Marooney will manage Facebook's comms team as VP of communications. Buckley is departing the social network to rejoin New Frontier Foods.

The 5 stories PR pros need to know on Friday morning, 4.1.2016

The 5 stories PR pros need to know on Friday morning, 4.1.2016

Google pulls April Fool's Day prank; March job numbers; Tesla Model 3 impresses; Investigation sheds light on more problems at Theranos; New York, California embrace higher minimum wage.

The 5 stories PR pros need to know on Thursday, 3.31.2016

The 5 stories PR pros need to know on Thursday, 3.31.2016

Tesla to take wraps off long-anticipated Model 3; Genius adds button to report abuse; Conservative group says companies' LGBT advocacy is corporate bullying; Chipotle eyes burger market; State Department goes on bro humor Twitter rant.

Oculus Rift VR becomes reality with launch of first consumer headset

Oculus Rift VR becomes reality with launch of first consumer headset

The consumer version of the headset began shipping this week.

Analysis

How well is Snapchat handling lawsuit claiming it encourages drivers to speed?

How well is Snapchat handling lawsuit claiming it encourages drivers to speed?

Experts say Snapchat should remove its speed filter, which is at the center of the lawsuit.

Women occupy half of senior jobs in UK PR but are they just going it alone?

Women occupy half of senior jobs in UK PR but are they just going it alone?

In a week when events have been held all over the world to mark International Women's Day, new figures released exclusively to PRWeek by the CIPR show that women now account for 48 per cent of the senior workforce in the UK PR and comms industry.

Is Peach the next Snapchat? Ask again in 2017

Is Peach the next Snapchat? Ask again in 2017

How to evaluate new apps' potential, according to Gary Vaynerchuk, Golin head of digital Jeff Beringer, and Chik-fil-A's social media team.

Lesson from #MWC16: Time for brands to get on board with VR

Lesson from #MWC16: Time for brands to get on board with VR

The Mobile World Congress is no longer just about smartphones. Virtual reality and 360-degree video are coming - and brands should get ready.

EU referendum: To declare or not to declare - that is the question for business

EU referendum: To declare or not to declare - that is the question for business

The 'phoney war' over the EU referendum came to an abrupt end last weekend when David Cameron announced the long-awaited details of his torturous negotiations with European leaders and set a date of 23 June for the country to go to the polls on the question of whether to stay in or leave the union.