Latest Technology News

Eight things PR pros need to know on Thursday morning, 3.26.2015

Eight things PR pros need to know on Thursday morning, 3.26.2015

Groupe Bollore sells larger-than-expected share of Havas Group; Experts warn of cost-cutting after Heinz-Kraft deal; Twitter releases Meerkat rival Periscope.

Five things PR pros need to know on Friday, 3.20.2015

Five things PR pros need to know on Friday, 3.20.2015

PRWeek Awards winners; BlueFocus reports profit; Hillary Clinton faces more scrutiny.

FarmVille creator Zynga ups Hess to comms VP

FarmVille creator Zynga ups Hess to comms VP

Stephanie Hess continues to report to newly minted CCO Dani Dudeck, who previously held the title.

Microsoft moves away from 'hated' Internet Explorer brand

Microsoft moves away from 'hated' Internet Explorer brand

But it remains unclear whether Microsoft will do away with the IE browser entirely.

From robots to Meerkat: Four key themes from SXSW 2015

From robots to Meerkat: Four key themes from SXSW 2015

Science fiction becomes a reality and wearables make it into the official tote bag at this year's geek fest.

Eight things PR pros need to know on Tuesday morning, 3.17.2015

Eight things PR pros need to know on Tuesday morning, 3.17.2015

What's hot at SXSW; NFL star in the making retires due to health concerns; Politico expands in Europe.

How Lyft is positioning itself against rival Uber

How Lyft is positioning itself against rival Uber

Speaking at SXSW on Monday, Lyft CEO Logan Green said the company "never set out to create a better taxi."

Could Yik Yak beat Twitter?

Could Yik Yak beat Twitter?

Yik Yak, a location-based anonymous social networking app, is setting its sights on expanding internationally and beyond college campuses.

Meltwater simplifies real-time data monitoring with revamped tool

Meltwater simplifies real-time data monitoring with revamped tool

The platform allows users to easily track editorial, blog, and social media conversations.

Why wearables shouldn't be viewed as tracking devices

Why wearables shouldn't be viewed as tracking devices

The Internet of Things offers marketers a huge amount of data about their customers, but brands must be careful in how they use it.

How to do SXSW right

How to do SXSW right

Tips on making the most of your SXSW experience, from two regular attendees

Why the Apple Watch marketing drive could backfire

Why the Apple Watch marketing drive could backfire

Apple switched its strategy for the Watch launch, taking out a dozen pages of ads in 'Vogue.'

Food, fashion, and robots: What to expect at SXSW 2015

Food, fashion, and robots: What to expect at SXSW 2015

From a Robot Petting Zoo to fashion models talking tech, there is plenty to be excited about at this year's SXSW.

Tech media landscape unruffled by Gigaom shutdown, say PR pros

Tech media landscape unruffled by Gigaom shutdown, say PR pros

With Gigaom gone, other tech media outlets have the chance to shine.

Apple Watch ad eschews exposition and lets the product do the talking

Apple Watch ad eschews exposition and lets the product do the talking

The product is very much the star of Apple's ad promoting its much-anticipated - and for tech geeks, long-overdue - Apple Watch, with shots of the smart-timepiece's graceful contours and many customizable faces proving just as loquacious as mere words.

Six things PR pros need to know on Tuesday morning, 3.10.2015

Six things PR pros need to know on Tuesday morning, 3.10.2015

Gigaom shuttered; Reaction to Apple Watch showcase event; Clinton could respond to email story this week.

Elemental Path taps Diffusion for new IBM Watson-powered toy

Elemental Path taps Diffusion for new IBM Watson-powered toy

CogniToys, which are the first toys to harness IBM's Watson supercomputer technology, are educational products that allow children to ask questions and receive direct responses.

The Apple Watch event, minute by minute

The Apple Watch event, minute by minute

Apple: We won't let anyone be unhealthy, at least as much as we can help it.

Matter snaps up Search Maven to enhance SEO capabilities

Matter snaps up Search Maven to enhance SEO capabilities

The newly acquired firm specializes in SEO and search engine marketing.

Eight things PR pros need to know on Monday morning, 3.9.2015

Eight things PR pros need to know on Monday morning, 3.9.2015

WPP PR, public affairs up 5.1% in Q4; What to look for at today's Apple Watch event; Iconic ads altered to mark International Women's Day.

Analysis

PR in the dock: Nearly 70 per cent of the general public does not trust the industry

PR in the dock: Nearly 70 per cent of the general public does not trust the industry

It is often said, with much hand-wringing, that the PR industry has a PR problem but this is usually within the context of arguments about why PRs do not have a seat at the top table or command the same budgets as counterparts in marketing or advertising. But the alarming results of an exclusive survey for PRWeek show that PR itself has a reputational deficit to navigate, with nearly 70 per cent of the general public saying it does not trust its practitioners.

Despite the price tag, it's time for marketers to embrace Apple Watch

Despite the price tag, it's time for marketers to embrace Apple Watch

Should brands follow Apple into the wearable space now that the wraps are off Apple Watch? In a word, yes, say marcomms executives.

At SXSW, 'all you see are brands' - why that's the problem

At SXSW, 'all you see are brands' - why that's the problem

"It's become amateur hour," says one longtime attendee skipping the event for the first time in years. Yet many marketers contend the festival still has much value.

Six PR insights from the snowy slopes of Davos

Six PR insights from the snowy slopes of Davos

The World Economic Forum at Davos means a congregation of bold-faced names from across nations and industries. It also indicates what communications trends will move to the forefront in the next 12 months.

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...

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