Groupe Bollore sells larger-than-expected share of Havas Group; Experts warn of cost-cutting after Heinz-Kraft deal; Twitter releases Meerkat rival Periscope.
PRWeek Awards winners; BlueFocus reports profit; Hillary Clinton faces more scrutiny.
Stephanie Hess continues to report to newly minted CCO Dani Dudeck, who previously held the title.
But it remains unclear whether Microsoft will do away with the IE browser entirely.
Science fiction becomes a reality and wearables make it into the official tote bag at this year's geek fest.
What's hot at SXSW; NFL star in the making retires due to health concerns; Politico expands in Europe.
Speaking at SXSW on Monday, Lyft CEO Logan Green said the company "never set out to create a better taxi."
Yik Yak, a location-based anonymous social networking app, is setting its sights on expanding internationally and beyond college campuses.
The platform allows users to easily track editorial, blog, and social media conversations.
The Internet of Things offers marketers a huge amount of data about their customers, but brands must be careful in how they use it.
Tips on making the most of your SXSW experience, from two regular attendees
Apple switched its strategy for the Watch launch, taking out a dozen pages of ads in 'Vogue.'
From a Robot Petting Zoo to fashion models talking tech, there is plenty to be excited about at this year's SXSW.
With Gigaom gone, other tech media outlets have the chance to shine.
The product is very much the star of Apple's ad promoting its much-anticipated - and for tech geeks, long-overdue - Apple Watch, with shots of the smart-timepiece's graceful contours and many customizable faces proving just as loquacious as mere words.
Gigaom shuttered; Reaction to Apple Watch showcase event; Clinton could respond to email story this week.
CogniToys, which are the first toys to harness IBM's Watson supercomputer technology, are educational products that allow children to ask questions and receive direct responses.
Apple: We won't let anyone be unhealthy, at least as much as we can help it.
The newly acquired firm specializes in SEO and search engine marketing.
WPP PR, public affairs up 5.1% in Q4; What to look for at today's Apple Watch event; Iconic ads altered to mark International Women's Day.
It is often said, with much hand-wringing, that the PR industry has a PR problem but this is usually within the context of arguments about why PRs do not have a seat at the top table or command the same budgets as counterparts in marketing or advertising. But the alarming results of an exclusive survey for PRWeek show that PR itself has a reputational deficit to navigate, with nearly 70 per cent of the general public saying it does not trust its practitioners.
Should brands follow Apple into the wearable space now that the wraps are off Apple Watch? In a word, yes, say marcomms executives.
"It's become amateur hour," says one longtime attendee skipping the event for the first time in years. Yet many marketers contend the festival still has much value.
The World Economic Forum at Davos means a congregation of bold-faced names from across nations and industries. It also indicates what communications trends will move to the forefront in the next 12 months.
2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...