Latest Technology News

AdvaMed promotes Moebius to EVP of public affairs

AdvaMed promotes Moebius to EVP of public affairs

She started in the new role on April 1.

Five things PR pros need to know on Friday morning, 4.24.2015

Five things PR pros need to know on Friday morning, 4.24.2015

Comcast may abandon Time Warner takeover bid; Google financials miss expectations; Apple watch on sale today

Apple's senior PR director Kerris exits, following Dowling's promotion

Apple's senior PR director Kerris exits, following Dowling's promotion

Kerris' departure comes less than a week after Apple named Steve Dowling its new VP of communications.

Six things PR pros need to know on Thursday morning, 4.23.2015

Six things PR pros need to know on Thursday morning, 4.23.2015

WPP reports 1.2% increase in Q1 for PR, public affairs; Comcast-Time Warner merger hits major roadblock; YouTube unveils new offering

WPP PR and public affairs Q1 growth held back by UK and continental Europe

WPP PR and public affairs Q1 growth held back by UK and continental Europe

WPP has reported a 1.2 per cent rise in like-for-like sales in its PR and public affairs group in the first quarter of 2015, with growth in all regions except the UK and continental Europe. Net sales in the division grew 1.6 per cent.

Five things PR pros need to know on Wednesday morning, 4.22.2015

Five things PR pros need to know on Wednesday morning, 4.22.2015

Golin opens office in Moscow; Protestors gather in Baltimore after man dies in police custody; South Korea brings on Finn Partners.

It's official: Steve Dowling succeeds Katie Cotton as Apple's comms leader

It's official: Steve Dowling succeeds Katie Cotton as Apple's comms leader

The technology giant dropped the "interim" from Dowling's title this week.

Spotify to let brands target ads based on users' moods

Spotify to let brands target ads based on users' moods

It will also allow marketers to target ads based on age, geography, and language.

Visa global marketing chief Antonio Lucio quits for HP spinoff

Visa global marketing chief Antonio Lucio quits for HP spinoff

The financial services giant merged its communications department under marketing in 2013.

Nine things PR pros need to know on Wednesday morning, 4.15.2015

Nine things PR pros need to know on Wednesday morning, 4.15.2015

EU makes its case against Google; Clinton takes populist approach in Iowa; Millennials avoid credit cards.

Apple Watch invites a tactile marketing experience

Apple Watch invites a tactile marketing experience

Just when marketers thought they were starting to get a grip on mobile.

BitTorrent promotes Averill to VP of global communications, brand

BitTorrent promotes Averill to VP of global communications, brand

Christian Averill has worked at the company since November 2012.

How PR pros should interact with Wikipedia, straight from Jimmy Wales

How PR pros should interact with Wikipedia, straight from Jimmy Wales

The Wikipedia co-founder told 60 Minutes about the organization's positive interactions with corporate comms pros, but noted the bad apples, too.

Jon Wade on the launch of Weber Shandwick's I/O

Jon Wade on the launch of Weber Shandwick's I/O

Weber Shandwick Asia-Pacific has launched an integrated content marketing arm it calls I/O and appointed Jonathan Wade to lead it as president. He also shares about his role as the PR firm's regional ECD.

YouTube Kids app uses 'deceptive' advertising, say consumer groups

YouTube Kids app uses 'deceptive' advertising, say consumer groups

Google has come under fire by watchdog groups that claim the company's YouTube Kids app exposes children to unfair marketing practices.

Outgoing Rogers & Cowan CEO Tardio to join Socialtext as chairman

Outgoing Rogers & Cowan CEO Tardio to join Socialtext as chairman

Tom Tardio has served as Rogers & Cowan's CEO since 1991.

Five things PR pros need to know on Wednesday morning, 4.1.2015

Five things PR pros need to know on Wednesday morning, 4.1.2015

Tech companies lead the way on April Fools' Day; Walmart to Arkansas governor: veto religious freedom bill; GoDaddy grows up.

Facebook's news move will degrade content marketing

Facebook's news move will degrade content marketing

There's much more to this story than just a pleasing experience for Facebook members.

Eight things PR pros need to know on Thursday morning, 3.26.2015

Eight things PR pros need to know on Thursday morning, 3.26.2015

Groupe Bollore sells larger-than-expected share of Havas Group; Experts warn of cost-cutting after Heinz-Kraft deal; Twitter releases Meerkat rival Periscope.

Five things PR pros need to know on Friday, 3.20.2015

Five things PR pros need to know on Friday, 3.20.2015

PRWeek Awards winners; BlueFocus reports profit; Hillary Clinton faces more scrutiny.

Analysis

Is Antonio Lucio the right person to define HP's brand? Comms experts weigh in

Is Antonio Lucio the right person to define HP's brand? Comms experts weigh in

As HP prepares to split into two separate entities, PR pros back Lucio to create a global positioning and narrative for the newly formed HP Inc.

Public affairs tactics will need to change radically after the general election

Public affairs tactics will need to change radically after the general election

Notwithstanding a sudden surge in the fortunes of one of the major parties, the general election is likely to result in either a slim Parliamentary majority of the kind not seen since Sir John Major's ill-fated 1992-1997 administration nearly 20 years ago, or a minority government. This in turn presages a radical change in the tactics employed by public affairs agencies to influence the Government's legislative programme. PRWeek speaks to three public affairs professionals to get their insight on the opportunities and challenges presented by the composition of the next government.

The campaign tech to watch as the 2016 race gets underway

The campaign tech to watch as the 2016 race gets underway

Will 2016 be the Periscope election? The Meerkat election? Or the even bigger data election? It's not that simple, but new platforms will help campaigns perform faster and more consistently across media than ever before.

PR in the dock: Nearly 70 per cent of the general public does not trust the industry

PR in the dock: Nearly 70 per cent of the general public does not trust the industry

It is often said, with much hand-wringing, that the PR industry has a PR problem but this is usually within the context of arguments about why PRs do not have a seat at the top table or command the same budgets as counterparts in marketing or advertising. But the alarming results of an exclusive survey for PRWeek show that PR itself has a reputational deficit to navigate, with nearly 70 per cent of the general public saying it does not trust its practitioners.

Despite the price tag, it's time for marketers to embrace Apple Watch

Despite the price tag, it's time for marketers to embrace Apple Watch

Should brands follow Apple into the wearable space now that the wraps are off Apple Watch? In a word, yes, say marcomms executives.

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