Latest Technology News

Max Borges Agency plants flag in New York

Max Borges Agency plants flag in New York

The New York office, based in midtown Manhattan, opens on March 1 - almost two years after the firm opened its San Francisco office.

Will social network Peach be fruitless or an enticing marketing opportunity?

Will social network Peach be fruitless or an enticing marketing opportunity?

Now that the dust has settled following the launch of social network Peach, Marketing takes a look at what worthwhile opportunities, if any, it offers brands.

FleishmanHillard wins global PR brief for headphone maker Bose

FleishmanHillard wins global PR brief for headphone maker Bose

FleishmanHillard has been appointed as Bose's first global PR agency, PRWeek has learned.

The Replacer gives celebs a break from their Instagram accounts for Call of Duty: Black Ops III

The Replacer gives celebs a break from their Instagram accounts for Call of Duty: Black Ops III

Actor Peter Stormare is standing in for Ice-T, Chrissy Teigen, and Kyrie Irving on the photo-sharing platform.

Burson-Marsteller launches StepUp China

Burson-Marsteller launches StepUp China

New practice, in conjunction with Chinese agency Flyfinger, will focus on comms services for Chinese startups

Uber has a new logo - and people are outraged

Uber has a new logo - and people are outraged

Twitter users gave the new logo, which Uber touted to several media outlets, a poor rating on Tuesday.

There's no sweetheart tax deal, Google comms chief Peter Barron tells BBC

There's no sweetheart tax deal, Google comms chief Peter Barron tells BBC

Google EMEA's vice-president for comms and public affairs has appeared on BBC's The Andrew Marr Show to defend the firm's tax arrangements in the UK.

KCSA CEO Jeff Corbin to lead APPrise Mobile

KCSA CEO Jeff Corbin to lead APPrise Mobile

The trio of Todd Fromer, Lewis Goldberg, and Jeffrey Goldberger is taking over leadership of the firm.

Freuds returns to US with Brew Media Relations acquisition

Freuds returns to US with Brew Media Relations acquisition

Brew Media Relations, which was founded by Brooke Hammerling, will continue with its existing operations and report to Freuds CEO Andrew McGuinness.

Forget fashion. CPG brands are leading the way on Instagram

Forget fashion. CPG brands are leading the way on Instagram

Big branding plays plus data-based targeting is a win for commodity goods.

The 7 stories PR pros need to know on Tuesday, 1.26.2016

The 7 stories PR pros need to know on Tuesday, 1.26.2016

Today: Apple earnings; Final Democratic forum before Iowa caucuses; Tax-dodge accusations in latest Johnson Controls deal; Sprint offers savings for more ads; Twitter appoints interim media head.

The 7 stories PR pros need to know on Thursday, 1.21.2016

The 7 stories PR pros need to know on Thursday, 1.21.2016

Facebook builds Sports Stadium; How the Academy will improve nominee diversity; Visa appoints marcomms chief; The view from Davos and the campaign trail; Vice looks at the press tour for 13 Hours.

Investopedia picks Vested as AOR

Investopedia picks Vested as AOR

One of the agency's founders said its 'nerdiness' is working to its advantage.

Nasdaq answers 4 questions about IR Insight, its next gen platform

Nasdaq answers 4 questions about IR Insight, its next gen platform

The stock exchange said the new product will offer a streamlined and secure information and communications hub for investor relations officers.

Japanese auto translator ad goes viral over sexual harassment accusations

Japanese auto translator ad goes viral over sexual harassment accusations

UPDATED: Logbar, maker of the Ili automatic translator device, criticised for "sexist" ad where man asks random women to kiss him, but company reveals it was staged

New York Times lays out plans for its VR future

New York Times lays out plans for its VR future

Executives tell CES attendees to expect regular VR content this year, two videos a month.

The social media leaders of CES 2016

The social media leaders of CES 2016

The conference garners thousands of attendees, millions of followers, and an equal amount of social media activity and paid media dollars to boot.

Dynamo PR launches 'virtual reality' PR division

Dynamo PR launches 'virtual reality' PR division

Dynamo PR has launched a dedicated virtual reality PR division, with visual computing company NVIDIA as its founding client.

CES 2016: Samsung's grocery-shopping fridge, Ford's talking cars, and Apple Watch imitators

CES 2016: Samsung's grocery-shopping fridge, Ford's talking cars, and Apple Watch imitators

The preeminent consumer electronics show is officially open for business.

CES 2016: Why brands should care about connected cars and talking sneakers

CES 2016: Why brands should care about connected cars and talking sneakers

Only a handful of consumer tech gadgets will matter to marketers. The global CEO of WPP's Gain Theory makes his picks.

Analysis

Are UK PR agencies ageist?

Are UK PR agencies ageist?

New research shows that the chief executives of the UK's top PR agencies are predominantly under the age of 50, and the dearth of older practitioners at all levels across the agency industry serves to underline PR's ongoing problem with retaining senior talent.

A new ball game: Wireless networks throw down with performance-based marketing

A new ball game: Wireless networks throw down with performance-based marketing

Sprint and T-Mobile are counterpunching at Verizon's 'rolling balls' ad with their own data.

How CES is becoming much more than just a consumer electronics show

How CES is becoming much more than just a consumer electronics show

Car companies, telecomms giants, and mobile providers are all staking out their turf at the 2016 edition of the Consumer Electronics show, scheduled for next month.

Why it's time for brands to go live with streaming video

Why it's time for brands to go live with streaming video

The question is not whether or not brands should be using live-streaming technologies such as Periscope and Meerkat, but what their strategy should be.

From Copenhagen to Paris: How the comms of climate change have shifted

From Copenhagen to Paris: How the comms of climate change have shifted

As world leaders prepare to gather in Paris on Monday for the crucial Climate Change Conference - in a city under a state of emergency following the terrorist attacks - PRWeek looks at how the comms of climate change have shifted since the disastrous Copenhagen summit six years ago and why walking the tightrope of language between misery and complacency is vital to tackling the issue.