The latest updates from South by Southwest Interactive 2015 in Austin, Texas
Science fiction becomes a reality and wearables make it into the official tote bag at this year's geek fest.
Almost as soon as SXSW is over, it's time to plan for the next one.
The live-streaming app blows up, despite Twitter's shun.
There are tremendous opportunities for innovation when it comes to health digitization, but there are still a lot of kinks to iron out.
Speaking at SXSW on Monday, Lyft CEO Logan Green said the company "never set out to create a better taxi."
Yik Yak, a location-based anonymous social networking app, is setting its sights on expanding internationally and beyond college campuses.
Mophie has gained attention at SXSW for its initiative to dispatch a pack of St. Bernard rescue dogs to help charge attendees' phones.
To say that the wearables sector is starting to explode is an understatement.
SXSW is an example for PR and many other industries of how to approach diversity.
When it comes to coping with cyber shame, are you using the Apple or the Kanye West approach? Huge's Megan Wintersteen shared advice with SXSW attendees.
Panelists at SXSW discussed the future of native advertising.
Native is a highly effective tool to drive content discovery and long-form storytelling.
SXSW is becoming just as much about marcomms as it is technology. Morgan Spurlock's presentation only cemented that belief more.
Princess Reema asked SXSW attendees to help her create buzz around the effort, which aims to bring together 10,000 Saudi women to educate them about breast cancer.
The Internet of Things offers marketers a huge amount of data about their customers, but brands must be careful in how they use it.
If you really want to reach people, think like a vlogger or a Viner.
Asian mobile messengers have been quick to meet the expanding needs and growing opportunities in the region.
South by Southwest Interactive has become the epicenter of where marcomms meets innovation. It could just as appropriately be called SXSW Integrated.
Virgin America's Abby Lunardini and World Wildlife Fund's Terry Macko spoke at SXSW Interactive about building brand loyalty.
Tips on making the most of your SXSW experience, from two regular attendees
With social advocacy today, companies are often in a race to maximize social reach and engagement.
Mountain dogs are coming to the rescue to charge phone batteries at SXSW.
From a Robot Petting Zoo to fashion models talking tech, there is plenty to be excited about at this year's SXSW.
"It's become amateur hour," says one longtime attendee skipping the event for the first time in years. Yet many marketers contend the festival still has much value.
We saw an opportunity to build a predictive understanding about what overarching themes are most likely to dominate the many sessions and the conversation, both on and offline.
Is SXSW too big and past its prime? Or worth every serendipitous second? Take our poll.
For any PR pros in Austin, remember: simply being at SXSW isn't nearly enough. You're with a group of innovators. Do something different, edgy, creative, and attention-grabbing.
Do you have fear of missing out on all the best sessions, parties, and content at this year's SXSW?