Super Bowl XLIX

A guide to the biggest media and marketing stories during the Super Bowl

Your call: What brand won Super Bowl XLIX?

Your call: What brand won Super Bowl XLIX?

Take our poll on what brand's Super Bowl ad had the biggest impact during the big game.

Super Bowl XLIX breaks Twitter record

Super Bowl XLIX breaks Twitter record

The decisive interception by New England's Malcolm Butler generated 395,000 tweets per minute.

Budweiser trounces rivals for interactions during Super Bowl 2015

Budweiser trounces rivals for interactions during Super Bowl 2015

Budweiser's Lost Dog film was the star of the Super Bowl, leading the field for interactions and views by American Football fans, according to research from analytics firm iSpot.TV.

There was no 'Oreo moment' at this year's Super Bowl

There was no 'Oreo moment' at this year's Super Bowl

Happy 'Murica Day'! There were interceptions, a mass brawl and Katy Perry flew.

At the half: Nationwide drops the ball with morbid ad

At the half: Nationwide drops the ball with morbid ad

You know it's bad when a hashtag is trending for all the wrong reasons.

Super Bowl marketing shift: Brands don't have to play (on TV) to win

Super Bowl marketing shift: Brands don't have to play (on TV) to win

The Super Bowl marketing landscape has changed. With more big brands on the bench, smaller companies and first-time advertisers are primed for memorable moments.

The big reason most brands are missing the point on Super Bowl Sunday

The big reason most brands are missing the point on Super Bowl Sunday

The Super Bowl isn't just an opportunity for snappy ads and jokes. It's a chance for brands to show off their values and purpose to a worldwide audience.

No More founders explain goals for anti-domestic violence Super Bowl PSA

No More founders explain goals for anti-domestic violence Super Bowl PSA

No More and the NFL's newest PSA that will air during Sunday's big game aims to encourage people to take action and talk about domestic violence situations.

New England and Seattle PR pros argue who will win Super Bowl XLIX

New England and Seattle PR pros argue who will win Super Bowl XLIX

MSLGroup Boston's Dave Close and Allison+Partners' Tom Biro make their cases for whose hometown team will win Super Bowl XLIX on Sunday.

GoDaddy: Super Bowl puppy ad 'was not a PR stunt'

GoDaddy: Super Bowl puppy ad 'was not a PR stunt'

After previewing a Super Bowl commercial about a puppy sold online, GoDaddy faced a wave of backlash and decided to pull the ad.

Wednesday's Super Bowl marketing winner: Puppies

Wednesday's Super Bowl marketing winner: Puppies

Keeping you up-to-date on who's under the media and marketing microscope in the lead up to Super Bowl XLIX in Arizona.

Uber, MADD team up to encourage ride sharing on Super Bowl Sunday

Uber, MADD team up to encourage ride sharing on Super Bowl Sunday

Every year, Super Bowl Sunday is one of the deadliest days for drunk driving accidents in the US.

NFL addresses domestic violence in chilling Super Bowl spot

NFL addresses domestic violence in chilling Super Bowl spot

The PSA on behalf of No More uses actual 911 audio to make its point.

Players' personalities pave way for dream Super Bowl for marketers

Players' personalities pave way for dream Super Bowl for marketers

Tom Brady. Richard Sherman. Rob Gronkowski. Russell Wilson. Super Bowl XLIX is big on charisma - and a big opportunity for marketers.

NFL on deflategate: We're looking into it

NFL on deflategate: We're looking into it

The NFL emphasized that it's taking its time to get the investigation right in a statement released on Friday.

Your call: Were the Brady and Belichick deflategate press conferences believable?

Your call: Were the Brady and Belichick deflategate press conferences believable?

Take our poll on whether you thought the New England Patriots coach and quarterback were telling the truth during their Thursday press conferences.

Who real-timed #DeflateGate best - Krispy Kreme or Charmin?

Who real-timed #DeflateGate best - Krispy Kreme or Charmin?

Brands pumped up their best jabs on "deflategate."