When the most famous person in PR sends out a call to action it behooves us to listen - but the ethical line in the sand should be a case of common sense for most people.
Twitter is testing an extension of its character limit to 280 but this week continued to demonstrate the massive power of the existing platform, whether it is President Trump or Russian operatives trying to influence the national agenda.
Check out the highlights from a busy and interesting week in PR and communications.
Harold Burson's latest book contains some fascinating reflections on his seven-decade career in PR and lots of useful takeaways for those wanting to improve their professional practice.
Becoming CCO used to be seen as the pinnacle of achievement for a PR professional - but there's no reason why communicators shouldn't set their sights much higher.
As communications evolves at a frantic pace it has never been more important to keep your knowledge, skills, and inspiration up to date to remain on top of your brief.
Business can fill the moral vacuum created by President Trump but company CEOs have to balance a tightrope in doing so.
The robots may one day fulfil dystopian science fiction visions and take over the human race, but that day is still far in the future - in the meantime, marketers and communicators are working out how AI can be effectively utilized in their world.
The new White House communications director has made an immediate mark in a totally unorthodox way that isn't making anyone think of PR in a more positive light after the Sean Spicer experience.
The FTC wants to crack down on influencer marketing but, transparency aside, people increasingly turn to people like themselves when they are seeking information and entertainment.
Brian Wieser from Pivotal Research reduced price targets on agency holding companies in light of difficult trading conditions - but these structural and temporal difficulties will bring PR more central to the marketing mix.
The collected wit and wisdom of the 270 individuals in PRWeek's Global Power Book provide some significant indicators for the future of the industry.
An inspirational and energizing week on Le Côte d'Azur will reward close scrutiny by all professionals working in communications and marketing.
Publicis set the cat among the pigeons on its home turf when it announced it was taking a break from Cannes and industry awards for 12 months - festival organizer Ascential must ensure its upcoming consultation doesn't give everyone the hump.
PR firms did well at Cannes this year, but the multiple-Lions-winning Care Counts case study by Whirlpool shows just how difficult it is to give proper credits to those who work on campaigns.
The full skinny on Cannes as the worlds of communications, marketing, and creativity gather for the annual boondoggle/Festival of Creativity.
Triumph, tragedy, achievement, and the simply bizarre marked a week that was memorable for many reasons.
Women in PR should remain authentic and be true to themselves but exhortations to speak up and network more should be accompanied by equal pay and equal opportunities.
After years of frustration, PR is set for a new beginning at Cannes.
People are returning to the Motor City in droves as it reinvents itself as a hotchpotch of arts, culture, restaurants, newly thriving inner city, and affordable place to build a life and a career.
Visits to three top 50 global PR firms based in the U.K. provided a fresh view of the industry through a lens with many common characteristics.
Last night's winners at PRWeek's inspirational celebration of global communications represent an excellent benchmark for the industry.
From blockbuster action movies featuring famous Hollywood actors to moody thrillers directed by high-profile names such as Werner Herzog and Armando Bo, cinematic storytelling on behalf of brands has hit the big time.
PRWeek's annual Agency Business Report content is live - the big story is that PR is becoming one cog in a wheel of wider services.
The social media playbook is still being written but PR pros are uniquely positioned to take advantage of new opportunities on behalf of their brands and clients.
The last seven days goes to show just how important wise PR counsel is for every modern enterprise in maintaining reputation and mitigating risk.
The airline's communications response to Flight 3411 so far is tone deaf and is doing nothing to resolve the situation.
Snappy new terms like GenZennial are compelling buzzwords but communicating with Gen Z calls for a more nuanced approach.
Concerns about ads appearing next to inappropriate content on YouTube and Facebook's woes around fake news highlight the fact that, while tech is a prime driver of modern marketing and communications, machines are not perfect yet.
From an inspiring Communicator of the Year to a deep bench of incredibly inspiring campaign work, the PRWeek Awards prove the profession is not just part of the conversation - it's starting to lead it.
The nature of leadership in enterprise is more important than it has ever been and two recent CEO examples illustrate this perfectly - Travis Kalanick at Uber and Oscar Munoz at United Airlines.
It's time to do something about the dearth of women in senior creative positions in advertising and marketing and the continued production of sexist ads and campaigns by some brands.
An increasingly put-upon media has started to retaliate against President Trump's fake news accusations, led by The New York Times with its 'hard truth' campaign - it is in the best interests of everyone in PR to join this effort.
As the world's largest PR firm reports its lowest annual growth for seven years, everyone in the agency sector is retooling for an integrated and converged future in a bid to avoid becoming marginalized.
White House Press Secretary Sean Spicer has found himself one of the most recognized people on the planet after last weekend's Saturday Night Live - no matter how funny the sketch was, it can't be good for Spicer or the perception of public relations.
As marketing and communications disciplines continue to merge, holding companies are tweaking their agency service offerings accordingly - but this will open up opportunities for small to mid-sized firms.
An extraordinary first week under the new Trump administration in Washington, DC throws up a number of lessons for communicators.
PR pros were outraged by White House press secretary Sean Spicer's demonstration of the communications art on Saturday, but he went some way to redeeming himself Monday with a more measured performance.
The New York Times has got its mojo back and sounds more optimistic than ever about its future - but it is determined not to rest on its laurels and that philosophy is one everyone in PR and media should aspire to emulate in a volatile world.
PR pros are set for a busy few months as CEOs return from holiday asking their communications teams to prepare proactive plans to address what happens if they get "Trumped".
This year's batch of shortlisted submissions are a particularly strong group of contenders across the board.
No one will forget 2016 in a hurry, on so many levels. But what lessons should the communications sector take from a turbulent 12 months and how is the political and business landscape going to shake out in 2017?
Twelve months have flown by and a tumultuous year has thrown up numerous lessons and challenges for PR pros.
Why the role of PR and communications is more vital than ever in our "post-truth" environment.
Businesses on the West Coast may lack empathy and have been slow to wake up to their wider social responsibilities, but they are still on the positive side of the balance sheet in terms of value creation.
The post-election landscape is going to be very different and challenging - but the Earth didn't stop spinning. Business must grasp the opportunity to lead and be genuinely authentic.
The "dark arts" of PR and "spinning" have been top of the news agenda this week, as more leaked emails and documents emerge relating to the Clinton Foundation and strategic consultancy Teneo.
This week's PRWeek UK Awards provided a refreshing insight into a world that is certainly not dominated by the big global PR firms and that places a premium on creativity and punching above your weight.
The presence and perspectives of CEOs and CMOs at PRWeek's annual conference in New York yesterday proved once and for all that PR now has a seat at the table - now it must use it effectively.
Progressive clients such as HP and General Mills are blazing a trail in requiring their agency partners to be truly diverse - could this finally mark the tipping point in the drive toward inclusion at all levels of the agency sector?