The social media playbook is still being written but PR pros are uniquely positioned to take advantage of new opportunities on behalf of their brands and clients.
The last seven days goes to show just how important wise PR counsel is for every modern enterprise in maintaining reputation and mitigating risk.
The airline's communications response to Flight 3411 so far is tone deaf and is doing nothing to resolve the situation.
Snappy new terms like GenZennial are compelling buzzwords but communicating with Gen Z calls for a more nuanced approach.
Concerns about ads appearing next to inappropriate content on YouTube and Facebook's woes around fake news highlight the fact that, while tech is a prime driver of modern marketing and communications, machines are not perfect yet.
From an inspiring Communicator of the Year to a deep bench of incredibly inspiring campaign work, the PRWeek Awards prove the profession is not just part of the conversation - it's starting to lead it.
The nature of leadership in enterprise is more important than it has ever been and two recent CEO examples illustrate this perfectly - Travis Kalanick at Uber and Oscar Munoz at United Airlines.
It's time to do something about the dearth of women in senior creative positions in advertising and marketing and the continued production of sexist ads and campaigns by some brands.
An increasingly put-upon media has started to retaliate against President Trump's fake news accusations, led by The New York Times with its 'hard truth' campaign - it is in the best interests of everyone in PR to join this effort.
As the world's largest PR firm reports its lowest annual growth for seven years, everyone in the agency sector is retooling for an integrated and converged future in a bid to avoid becoming marginalized.
White House Press Secretary Sean Spicer has found himself one of the most recognized people on the planet after last weekend's Saturday Night Live - no matter how funny the sketch was, it can't be good for Spicer or the perception of public relations.
As marketing and communications disciplines continue to merge, holding companies are tweaking their agency service offerings accordingly - but this will open up opportunities for small to mid-sized firms.
An extraordinary first week under the new Trump administration in Washington, DC throws up a number of lessons for communicators.
PR pros were outraged by White House press secretary Sean Spicer's demonstration of the communications art on Saturday, but he went some way to redeeming himself Monday with a more measured performance.
The New York Times has got its mojo back and sounds more optimistic than ever about its future - but it is determined not to rest on its laurels and that philosophy is one everyone in PR and media should aspire to emulate in a volatile world.
PR pros are set for a busy few months as CEOs return from holiday asking their communications teams to prepare proactive plans to address what happens if they get "Trumped".
This year's batch of shortlisted submissions are a particularly strong group of contenders across the board.
No one will forget 2016 in a hurry, on so many levels. But what lessons should the communications sector take from a turbulent 12 months and how is the political and business landscape going to shake out in 2017?
Twelve months have flown by and a tumultuous year has thrown up numerous lessons and challenges for PR pros.
Why the role of PR and communications is more vital than ever in our "post-truth" environment.
Businesses on the West Coast may lack empathy and have been slow to wake up to their wider social responsibilities, but they are still on the positive side of the balance sheet in terms of value creation.
The post-election landscape is going to be very different and challenging - but the Earth didn't stop spinning. Business must grasp the opportunity to lead and be genuinely authentic.
The "dark arts" of PR and "spinning" have been top of the news agenda this week, as more leaked emails and documents emerge relating to the Clinton Foundation and strategic consultancy Teneo.
This week's PRWeek UK Awards provided a refreshing insight into a world that is certainly not dominated by the big global PR firms and that places a premium on creativity and punching above your weight.
The presence and perspectives of CEOs and CMOs at PRWeek's annual conference in New York yesterday proved once and for all that PR now has a seat at the table - now it must use it effectively.
Progressive clients such as HP and General Mills are blazing a trail in requiring their agency partners to be truly diverse - could this finally mark the tipping point in the drive toward inclusion at all levels of the agency sector?
PRWeek's annual conference in NYC is set to be the best yet - don't miss the chance to learn from the man who discovered Taylor Swift, the leader of an $8 billion healthcare system, and the CEO of the original girl power organization.
McDonald's has foregone a 35-year relationship to throw in its lot with the "agency of the future" - it's a sign that clients are considering all options to save money and supercharge their marketing.
LeoComm PR, the six-office Middle East agency owned by Publicis and formerly aligned with Leo Burnett, is to become part of MSLGroup, the global network's main PR operation.
The febrile atmosphere and confrontational debates conjured up by this year's divisive general election campaign are being played out across all elements of U.S. society, including music and sport.
Proponents of the Affordable Care Act have failed to get the message across that the current spike in chronic care provision and high costs will not last forever.
A humbling conversation with one of the U.S. Army veterans behind the #22PushupChallenge highlights the power of media and social media in driving brands, causes, and organizations.
Rio 2016 demonstrates why the Olympics are such a compelling environment within which brands can embed themselves and establish their own narratives.
A new phenomenon has taken root on social media in August, the same month the ALS Ice Bucket Challenge proliferated two years ago, to demonstrate the power of the internet as a viral communications platform.
Whatever your political persuasion might be, Thursday's acceptance speech by Democratic presidential nominee Hillary Clinton was a groundbreaking landmark for everyone in the United States - especially women.
Consumer companies of all types are assessing their big broadcast and print media buys to see if there are more effective ways to spend their marketing money.
PRWeek editor-in-chief Steve Barrett tries to explain a crazy last month in British politics to the rest of the world.
Controversies over the poor showing of mainstream PR firms in their core Lions categories at Cannes masked concerns from the ad sector about the tide of change moving firmly into the realm of earned media and earned influence.
As the warm glow of Le Cote D'Azur fades into the distance and delegates return to disparate locations across the globe PRWeek wraps this year's festival and gives you the full skinny and top takeaways from Cannes 2016.
PRWeek's Global Power Book is a fascinating compendium of fun and serious insights from 350 of the top PR pros around the world.
A roundup of PRWeek at Cannes and nine top tips for getting the best out of the annual festival of creativity.
Former Mike and the Mad Dog front man Mike Francesa proved this week he was resistant to change others see as inevitable - modern communicators and marketers don't have that luxury, as this week's social media Wookiee viral show illustrated.
Let's build on the achievements of The Lagrant Foundation as we celebrate an organization that has been at the forefront of PR's diversity efforts for nearly two decades.
A visit to one of the top schools for PR education convinces PRWeek editor-in-chief Steve Barrett that the future of the industry is in good hands.
The 2016 PRWeek Global Agency Report is in the can and the largest survey of PR firms ever produced has thrown up some fascinating data, trends, and analysis.
Cargill's Mike Fernandez used his acceptance speech at the PRSA Paladin Award Ceremony to send out a call to action to the industry on diversity.
The much sought-after millennial demographic was firmly under the microscope at this week's Arthur W. Page Spring Seminar, where delegates discovered it is not a group that can be defined using lazy generalizations.
As the elite of the CCO profession prepares to gather in New York City for the Arthur W. Page Society Spring Seminar, the time has come to move the agenda beyond academic debates into real actions.
Twitter has become an essential part of the media and communications landscape since it launched a decade ago - but it is still bedeviled with doubts about its long-term commercial sustainability as a business.
The 2016 PRWeek Awards were handed out last night in a fantastic evening that underlined the quality, depth, and scope of an industry that is really demonstrating its effectiveness to companies and organizations of all types.